DISTRICT 6980MEMBERSHIP SEMINAR

Art Brown, District Governor2011-2012

AGENDA

• Welcome• Introductions• Membership Trends• Growth Ideas• Retention Ideas• Break• Strategy Planning• Closing Comments

ROTARY

1905 – 20___

REST IN PEACE

NEW MEMBERS INDUCTED IN DISTRICT 6980

3,500From 2002 - 2011

TOTAL NUMBER OF NEW MEMBERS INDUCTED

District 6980 Membership Trends2002-2011

Based on SAR Reports

July 2002 1,999July 2003 2,025July 2004 2,159July 2005 2,114July 2006 2,178July 2007 2,199July 2008 2,237July 2009 2,098July 2010 2,075

July 2011 2,049

NEW MEMBERS INDUCTED IN DISTRICT 6980

That’s only a

Net Increase of

50in 9 years!

WHO IS ROTARY?

• Target Audience?• Should “ANYONE” be allowed to be a Rotarian?

ROTARY CONSTITUTION

• A “Rotarian” should be A ________________

• According to many worldwide Rotarians, North America’s problem is that its clubs let anyone become a member, and if anyone can become a member, no one will become a member.

MEMBERSHIP GROWTH

IDEAS

RotaryAround the world

•Over 34,000 Rotary Clubs

•1.2 million Rotarians

•How do we help Rotary

continue to grow

Action Planfor membership

A successful Rotary Club will have its:

–President

–Board, and

–Membership Committee

involved in developing an

Action Plan for Membership

Define your goals

• Set a quantifiable membership goal. Increase from “X” to “Y” by June 30, 2012

• Define and improve membership processes for your club

• Identify new ways to engage and immerse new members into the club -- recruitment process, mentoring process, special badge for new members, etc.

• Set a quantifiable goal for improving retention

Some Ideas you can use

• The 25 minute Membership Survey• Encourage members to sponsor new members• Encourage diversity• Invite more women and young professionals• Help members tell the Rotary story

– International projects– District projects– Club projects– The Rotary Foundation

• Public Relations

Group Discussion

• What are some of the best methods you have found or are considering for recruiting new members?

• What is your club doing to increase diversity – age, gender, professions, community leadership, etc.?

• How can your club rebrand itself in your community to help attract and retain people who would be good Rotarians?

RETENTION

Is it Important?

THE RETENTION FIX

Mentor ProgramWelcome

CommitteeTable Assignments

Member Minute

Post Resume’ in club bulletin

Post the name of every Rotarian on the club web-site and on club Facebook pages, Twitter, Linkedin, etc.

New Members, as well as Existing

Members should be financed by the club

to attend Rotary Leadership Institute

www.rlitraining.org

Organize something “FUN” once a month

in a “Non-Rotary” location for Rotarians

to enjoy and bring prospective Members

Engage a “New Member

Committee” and charge them with

putting a “Career Day”

For all Members to participate

Establish a “FUN” committee and have your new members

run it!

BREAK

CREATING A ROTARYBUSINESS PLAN

1. Establish a Vision.2. Create a “powerful” guiding coalition.3. Create a systematic strategic plan with short

term, attainable goals.4. Remove obstacles.5. Establish a sense of urgency.6. Communicate often.7. DO NOT declare mission accomplished too

soon.

GROUP EXCERCISE