Distribution new technologies

23
Impact of technology Film Distribution Who is in charge? Technologies

description

 

Transcript of Distribution new technologies

Page 1: Distribution   new technologies

Impact of technology

Film DistributionWho is in charge?

Technologies

Film DistributionWho is in charge?

Technologies

Page 2: Distribution   new technologies

Topics for exam» The issues raised by media ownership in contemporary media practice;

» The technologies that have been introduced in recent years at the levels of production, marketing and exchange;

» The significance of proliferation in hardware and content for institutions and audiences;

» The importance of technological convergence for institutions and audiences;

» The importance of cross media convergence and synergy, in production, distribution and marketing;

» The issues raised in the targeting of national and local audiences (specifically, British) by international and global institutions;

» The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

» The issues raised by media ownership in contemporary media practice;

» The technologies that have been introduced in recent years at the levels of production, marketing and exchange;

» The significance of proliferation in hardware and content for institutions and audiences;

» The importance of technological convergence for institutions and audiences;

» The importance of cross media convergence and synergy, in production, distribution and marketing;

» The issues raised in the targeting of national and local audiences (specifically, British) by international and global institutions;

» The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

Page 3: Distribution   new technologies

Monsters (2010)•GB Science fiction film•Vertigo films•Directed by Gareth Edwards•Cost $500,000 to make•Took $4.2 million approx•Gareth Edwards was cinematographer, visual effects director and storyboard designer too.•$15,000 for filming equipmentMostly non-actors•Improvised•Used Adobe software, ZBrush and Autodesk 3ds Max for special effects•Once the film was locked, Edwards had five months to create all 250 visual effects shots, a process he undertook in his bedroom. "[I was] churning out about two shots a day, which was fine until I got to the first creature shot. Then suddenly two months went by and I still hadn't finished a single creature shot; it turned out to be the hardest part of the whole process." Due to time constraints, the sound effects had to be produced before the special effects were undertaken.[10] Edwards claimed that the advances in computer technology in recent years made it possible for him to create the films visual effects on such a low budget; "You can go in the shop now and you can buy a laptop that's faster than the computers they made Jurassic Park on"

•GB Science fiction film•Vertigo films•Directed by Gareth Edwards•Cost $500,000 to make•Took $4.2 million approx•Gareth Edwards was cinematographer, visual effects director and storyboard designer too.•$15,000 for filming equipmentMostly non-actors•Improvised•Used Adobe software, ZBrush and Autodesk 3ds Max for special effects•Once the film was locked, Edwards had five months to create all 250 visual effects shots, a process he undertook in his bedroom. "[I was] churning out about two shots a day, which was fine until I got to the first creature shot. Then suddenly two months went by and I still hadn't finished a single creature shot; it turned out to be the hardest part of the whole process." Due to time constraints, the sound effects had to be produced before the special effects were undertaken.[10] Edwards claimed that the advances in computer technology in recent years made it possible for him to create the films visual effects on such a low budget; "You can go in the shop now and you can buy a laptop that's faster than the computers they made Jurassic Park on"

Page 4: Distribution   new technologies

How was it marketed?

» What is foursquare?

» Internet research – How was Monsters distributed and exhibited?

» Who distributed it in the UK?

» What is foursquare?

» Internet research – How was Monsters distributed and exhibited?

» Who distributed it in the UK?

Page 5: Distribution   new technologies

Independent example

Page 6: Distribution   new technologies

Expendables

» Take over youtube…

» Haywire» Limitless» Kung Fu Panda 2 all did the samehttp://digital-

examples.blogspot.com/search/label/films

» Take over youtube…

» Haywire» Limitless» Kung Fu Panda 2 all did the samehttp://digital-

examples.blogspot.com/search/label/films

Page 7: Distribution   new technologies

UK distributors

» United International Pictures (UIP)» Warner Bros» Buena Vista» Twentieth Century Fox» Sony» 9/10 films are distributed through

these companies.

» United International Pictures (UIP)» Warner Bros» Buena Vista» Twentieth Century Fox» Sony» 9/10 films are distributed through

these companies.

Page 8: Distribution   new technologies

» Most linked to Hollywood production companies.

» They deal with distributors who used to be owned by them but work with them for reasons of profit.

» Who prioritize US films over any others

» Able to have a blanket release.» Able to create an ‘event’.» 1/2 the films released do not reach

the entire country.

» Most linked to Hollywood production companies.

» They deal with distributors who used to be owned by them but work with them for reasons of profit.

» Who prioritize US films over any others

» Able to have a blanket release.» Able to create an ‘event’.» 1/2 the films released do not reach

the entire country.

Page 9: Distribution   new technologies

A MUST!

» You must not see film distribution as a helpful stage for a film.

» Films do not get treated equally» The big companies who control

much of the industry control distribution of their own products and others.

» You must not see film distribution as a helpful stage for a film.

» Films do not get treated equally» The big companies who control

much of the industry control distribution of their own products and others.

Page 10: Distribution   new technologies

Effectively…

» In the UK film market, an increase in the number of screens as not led to an increase in the number of films shown.

» In the UK film market, an increase in the number of screens as not led to an increase in the number of films shown.

Page 11: Distribution   new technologies

The Monsters

Page 12: Distribution   new technologies

THE TECHNOLOGIES THAT HAVE BEEN INTRODUCED IN RECENT YEARS AT THE LEVELS OF PRODUCTION, MARKETING AND EXCHANGE;

Exam topicExam topic

Page 13: Distribution   new technologies

BLURRING OF LINES BETWEEN AUDIENCE AND INDUSTRY. MEDIA/WEB 2.0.

Gauntlett (2007)Gauntlett (2007)

Page 14: Distribution   new technologies

New technologies

ConglomerateConglomerate IndependentIndependent

In groups produce a presentation that highlights, with examples the impact that new technologies have had on a stage of production, distribution or exchange for your chosen example.

Page 15: Distribution   new technologies

Case studies you could use…

ConglomerateConglomerate» The Dark Knight» The Boat That Rocked» Paul» Any Contemporary

working title production» Star Wars Episode 1: 3D

» The Dark Knight» The Boat That Rocked» Paul» Any Contemporary

working title production» Star Wars Episode 1: 3D

IndependentIndependent» Four Lions» Monsters» Paranormal activity» Slumdog Millionaire» Shifty

» Four Lions» Monsters» Paranormal activity» Slumdog Millionaire» Shifty

The technologies you may wish to consider:CGI, Digital technology, the Internet, mobile

phones etc.

Page 16: Distribution   new technologies

The proliferation of technology who does it

help?ConglomeratesConglomerates IndependentsIndependents

Page 17: Distribution   new technologies

Example question

» Discuss the ways in which media product(s) are produced audiences, within a media area, which you have studied.

» Discuss the ways in which media product(s) are produced audiences, within a media area, which you have studied.

Page 18: Distribution   new technologies

Internet activity

» In pairs you will be given a conglomerate.

» What do they own?

» Viacom» General Electric» News Corporation» Time Warner

» In pairs you will be given a conglomerate.

» What do they own?

» Viacom» General Electric» News Corporation» Time Warner

Page 19: Distribution   new technologies

HOW COULD EACH DO MEDIA CONVERGENCE?

ActivityActivity

Page 20: Distribution   new technologies

» Small companies cannot afford to make many prints so larger companies dominate

» So for smaller films have to wait to be seen as independent cinemas such as the Cornerhouse.

» UK film council is tried to address the problem via the digital screen network

» Placing free digital projectors in cinemas.

» Small companies cannot afford to make many prints so larger companies dominate

» So for smaller films have to wait to be seen as independent cinemas such as the Cornerhouse.

» UK film council is tried to address the problem via the digital screen network

» Placing free digital projectors in cinemas.

Page 21: Distribution   new technologies

Classification

» Crucial stage to Film Distribution» Produce a set of guidelines» It is self regulatory» Film makers and producers have

limited control» It could targeted and promoted

for a 15 audience however could get an 18 certificate by the BBFC!

» Crucial stage to Film Distribution» Produce a set of guidelines» It is self regulatory» Film makers and producers have

limited control» It could targeted and promoted

for a 15 audience however could get an 18 certificate by the BBFC!

Page 22: Distribution   new technologies

Council?

» What power does the council have over BBFC?

» What power does the council have over BBFC?

Page 23: Distribution   new technologies

BBFC considerations

1. LEGAL - Material may break the law - there are several laws to do with obscenity, equality, incitement and the protection of children

2. PROTECTIVE - Material is scrutinised for its potential to cause harm

3. SOCIETAL - Material is reviewed with broader public image in mind like bad language

1. LEGAL - Material may break the law - there are several laws to do with obscenity, equality, incitement and the protection of children

2. PROTECTIVE - Material is scrutinised for its potential to cause harm

3. SOCIETAL - Material is reviewed with broader public image in mind like bad language