Distribution and development of mobile social browser games
-
Upload
boostermedia -
Category
Entertainment & Humor
-
view
3.863 -
download
1
Transcript of Distribution and development of mobile social browser games
Mobile social browser-
gaming: distribution
beyond the app-stores.
Casual Connect Kyiv – October 20 2011
Laurens Rutten - [email protected]
Today
Who we are
Distributing games via the open mobile web
Smart mobile social games development
Questions & discussion
Who we are
Founded in 2009: now 25+ mobile game professionals
We build mobile gaming portals with media companies, game websites and social networks
Leading worldwide network of mobile gaming sites: Germany, United Kingdom, France, Netherlands, Spain, Finland,
Sweden, Portugal, Italy, Greece, Switzerland, Brazil and SE-Asia
In-house mobile social browser games development
Why to use open mobile web.
How it works.
1. www.gamebrand.com 2. detection: phone or PC? 3. mobile game portal
opens in phone4a. link to game in
external app-store
4b. browser game: after playing
user returns to the portal
iOS devices:
HTML5 browser-gamesHow it works.
Android handsets:
HTML5 or Flash (Lite)
browser-games
Many feature phones:
Flash Lite browser-games
(or J2ME downloads)
Other phones: many phones
do not support HTML5 or
Flash yet, so a download can
be provided. But this does
take the user out of the portal.
Seamless browser user-flow.
Open mobile web App-stores
Support all devices & platforms
Generate your own traffic
Play browser-games directly
Own your customer
Full freedom of branding
Choose your own content
Control of advertising/billing
Billing technically complex
Supports one platform/brand
Traffic already available in store
Download before playing
App-store owns your customer
No or very limited branding
Has to be app-store approved
Business rules by app-store
In-app billing easily available
For HD tabletsFor smartphones For PC full-web
Flexible social distribution.
Anonymous
Two code bases, many platforms.
FLASH 10.1 GAME ENGINE
(ACTIONSCRIP 3)
HTML5 GAME
ENGINE
MOBILE BROWSER BASEDFLASH 10.1+ MOBILE DESIGN
MOBILE BROWSER BASEDHTML5
OTHER ANDROID STORES
BB PLAYBOOKANDROID AIR
ANDROID AIR
REPACKAGEDMOBILE BUILD
FOR SMARTPHONE & HD-TABLETS
ANDROID MARKETANDROID AIR
iOS HYBRID APPSHTML5 WEB APP
SAMSUNG BADA APPS
HI-END NOKIA SYMBIAN FLASHLITE 4.0
FLASHLITE 4.0
RECODE FLASH 10.1+
TO FLASHLITE 4.0
FULL WEB (FB) VERSIONFLASH 10.1+ WEB DESIGN
FAST PROTOTYPINGFLASH 10.1+
Broadly distribute social games.
Browser-based social games.
Development tips for social browser games
Limit number of client code bases and use one server side codebase
Make quick prototype in other tool before build your HTML5 game
Research availability of HTML5 tools, consider building tools yourself
Beware of complex animation & sound (limited browser performance)
Test on actual devices! Various phones & tablets with slow connection
Use dynamic loading of content to prevent long start-up times
No good browser-based analytics tools available: tweak existing tool