Distimo insights into apple app ecosystem comparing mac i pad and iphone

Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled

with equally fragmented information and statistics.

Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown

since that time that they are the way forward for content distribution. The app store model offers an

enormous opportunity for developers to get their content out and dramatically improves content discovery

by consumers. However, the mobile market has long been characterized by fragmentation, which is

also displayed in the wide range of mobile application stores that were launched from 2009 on.

Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com

Insights into Apple’s app ecosystem:

comparing Mac, iPad and iPhone

Distimo ©2011, some rights reserved

Apple App Store for iPad

Apple App Store for iPhone

Apple Mac App Store

BlackBerry App World

Google Android Market

Nokia Ovi Store

Palm App Catalog

Windows Phone 7 Marketplace

IPAD

IPHONE

MAC

February 2011

Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.

This publication covers the Apple App Store for iPad, Apple App Store for iPhone, Mac

App Store, BlackBerry App World (worldwide store), Google Android Market, Nokia Ovi

Store, Palm App Catalog, and Windows Phone 7 Marketplace in the United States during

February 2011.

The major findings are:

• Less than two months after the launch of the Mac App Store, a top 300 Mac application

already generates half the revenue of a top 300 iPad application on average.

• The average selling price of the top 300 applications is seven times higher in the

Mac App Store ($11.21) than on the iPhone ($1.57) and almost three times higher

than on the iPad ($4.19).

• The Mac App Store has 2,225 applications available in the store approximately

two months post-launch. Comparatively, the Apple App Store for iPad had 8,099

applications two months post-launch.

• Although on the Mac gaming has been less popular than on Windows, the Mac App

Store promises a bright future for Mac gaming: there are already 646 games in this

store (29%), and 39% of the most popular applications are games as well.

• The proportion of free applications in the Mac App Store is lower than in any of the

other application stores analyzed in this report: only 12% of the applications are

free.

• The 300 most popular free and 300 most popular paid applications in the three

Apple application platforms (iPhone, iPad and Mac App Store) are published by

1,014 publishers in total. 173 publishers distribute applications in more than one

of these stores (17%), the Mac App Store being one of these stores in 49 cases (5%).

NEW AND NOTEWORTHY

February 2011


0 50000 100000 150000 200000 250000 300000 350000

free paid

This month’s publication examines how the Apple app ecosystem is performing, and

focuses specifically on how the Apple App Store for iPad, the Apple App Store for iPhone

and the Mac App Store compare to each other in terms of content, popular genres,

download volumes and revenue.

As of February 2011, the Apple App Store for iPhone is still the store with most content

with 314,644 applications. Two months after its launch on January 6 2011, the Mac App

Store has 0.7% of the available content in the Apple App Store for iPhone with 2,225

applications in the United States. Comparatively, the Apple App Store for iPad had 8,099

applications in its catalog in May 2010, two months after its launch on April 3 2010. An

interesting difference is the proportion of free versus paid applications. The free/paid

ratio is 35%/65% for iPhone apps. 29% of all applications are free in the Apple App Store

for iPad, while in the Mac App Store the proportion of free applications is dramatically

lower where only 12% of the applications are free.

NUMBER OF AVAILABLE APPLICATIONSFEBRUARY 2011 - UNITED STATES

Note that all numbers mentioned in this report cover February 2011 data. Currently, the Mac App Store has 2,674 available applications in the United States (March 15 2011).

MAC

February 2011


We examined both downloads and revenue of the three Apple platforms: iPhone, iPad

and the Mac Store. Of the top 300 most popular paid applications downloaded in

February, the iPhone has by far the most applications downloaded every day. The top

300 paid in the United States generates 5.6 times more downloads than the top 300

paid in the Apple App Store for iPad. The number of top 300 paid downloads in the

Apple App Store for iPad is 5.3 times as high than in the Mac App Store.

Looking at the revenue these applications generate, we find that the stores are more

alike. The top applications on iPhone generate 2.1 times the revenue of top applications

on the iPad. The top paid applications on the iPad in turn generate 2.0 times the revenue

of top paid applications in the Mac App Store.

The differences in the ratio of downloads and the ratio of revenue is captured in the

average selling price of top 300 applications in the different stores: $1.57 on iPhone,

$4.19 on iPad and $11.21 in the Mac App Store.

Note that these graphs only represent downloads of top 300 paid applications. Since

the number of available applications is different in each store, the ratio of downloads

between different stores cannot be generalized to the whole store, but only represent

the most popular applications.

DOWNLOADS & REVENUE IN APPLE’S APPLICATION STORESFEBRUARY 2011 - UNITED STATES

0

250000

500000

$0

$250,000

$500,000

$750,000

MACIPAD IPHONE MACIPAD IPHONE

February 2011


0%

10%

20%

30%

40%

50%

60%

70%

This graph represents the category breakdown of the 100 most popular free and paid

applications during February 2011. Games is the most popular category across all three

Apple platforms, including the Mac, which traditionally has been little used for gaming.

In the Mac App Store, gaming is still less popular than on the iPhone and iPad, with iPad

having over 50% more games listed among the most popular applications than the Mac

App Store. However, the popularity of games in the Mac App Store combined with the

fact that there are already 646 games in the the store, signals the Mac App Store could

boost Mac gaming.

Additionally, some categories in the Mac App Store simply don’t exist in the iOS App

Stores. These categories – Developer Tools, Graphics & Design, and Video – make up

7% of the most popular applications. Applications in the Music and Utilities categories

are also significantly more popular in the Mac App Store than in its iOS counterparts for

iPhone and iPad.

CATEGORY BREAKDOWN OF THE 100 MOST POPULAR APPLICATIONSFEBRUARY 2011 - UNITED STATES

MAC

IPAD

IPHONE

February 2011


0 20 40 60 80 100 120 140

It is interesting to examine whether popular publishers on one of the iOS platforms are

also popular in the Mac App Store. We looked at the top applications in all of Apple’s

applications stores in order to analyze this (300 most popular free and 300 most

popular paid applications*). A total of 1,014 distinct publishers have applications in

these top application charts of which 841 publishers have top applications in only one

of the three stores. The other 173 publishers have top applications in stores as shown

in the graph above.

It shows there are more publishers with top applications in both the Mac App Store and

the App Store for iPad than publishers with top applications in both the Mac App Store

and the App Store for iPhone: this month popular iPad publishers were more successful

in the Mac App Store than popular iPhone publishers.

NUMBER OF POPULAR PUBLISHERS IN MULTIPLE STORESFEBRUARY 2011 - UNITED STATES

* The Mac App Store had only 272 free applications at the end of February 2010, therefore the top 272 free applications are taken into account for this store.

MAC

MAC

MAC

IPAD

IPAD

IPAD

February 2011


Rank Application Category Price

1The Daily by The Daily Holdings, Inc.

News free

2Angry Birds HD Free by Rovio Mobile Ltd.

Games-Arcade, Games-Puzzle

free

3Sand Slides by Logik State


free

4TinkerBox by Autodesk Inc.

Games-Educational, Games-Puzzle

free

5Friendly Facebook for iPad by Oecoway Inc.

Social Networking free

6Pac-Man Battle Royale by NamcoBandai Games Inc.

Games-Action, Games-Arcade

free

7iBooks by Apple®

Books free

8 Holes and Balls by AudioGuidiaGames-Family, Games-Puzzle

free

9Angry Birds Seasons HD Free by Rovio Mobile Ltd.


free

10Coin Dozer for iPad by Game Circus LLC

Games-Arcade, Games-Casino

free

HIGHEST RANKED FREE APPLICATIONSAPPLE APP STORE FOR IPAD - UNITED STATES

- this application features in-app purchases

February 2011



1Angry Birds HD by Chillingo Ltd

Games-Arcade, Games-Family

$4.99

2Penultimate by Cocoa Box Design LLC

Productivity $0.99 - $1.99

3Pages by Apple®

Productivity $9.99

4Angry Birds Seasons HD by Rovio Mobile Ltd.


$1.99

5Cut the Rope HD by Chillingo Ltd

Games-Family, Games-Puzzle

$1.99

6Weather HD by vimov, LLC

Weather $0.99

7Fruit Ninja HD by Halfbrick Studios


$2.99

8World of Goo HD by 2D BOY


$0.99 - $4.99

9Pirates vs. Ninjas vs. Zombies vs.Pandas HDby PAN Vision AB


$0.99 - $1.99

10Keynote by Apple®

Productivity $9.99


HIGHEST RANKED PAID APPLICATIONSAPPLE APP STORE FOR IPAD - UNITED STATES

February 2011



1Google Translate by Google

Reference free

2Doodle Truck by Triniti Interactive Limited

Games-Action, Games-Simulation

free

3Glass Tower 2 by iDevUA

Games-Action, Games-Puzzle

free

4Skee-Ball Free by Freeverse, Inc.

Games-Arcade, Games-Family

free

5Sky Burger by NimbleBit

Games-Family, Games-Kids

free

6Angry Birds Free by Rovio Mobile Ltd.


free

7Create a awesome lock screen [...]by YoungGam communication

Utilities free

8Facebook by Facebook


9Frog Toss! by Game Circus LLC

Games-Arcade, Games-Simulation

free

10Fragger Desert Strike by Miniclip.com

Games-Action, Games-Puzzle

free


HIGHEST RANKED FREE APPLICATIONSAPPLE APP STORE FOR IPHONE - UNITED STATES

February 2011



1Angry Birds by Clickgamer.com


$0.99

2Fruit Ninja by Halfbrick Studios


$0.99

3Angry Birds Seasons by Rovio Mobile Ltd.


$0.99

4Cut the Rope by Chillingo Ltd


$0.99

5Tap DJ - Mix and Scratch your Music by Laan Labs

Music $1.99

6Doodle Jump by Lima Sky

Games-Action, Games-Adventure

$0.99

7JellyCar 3 by Disney


$0.99

8Potty Racers – AddictingGames by MTV Networks


$0.99

9Tiny Wings by Andreas Illiger


$0.99

10Camera+ by tap tap tap

Photography $0.99 - $1.99

HIGHEST RANKED PAID APPLICATIONSAPPLE APP STORE FOR IPHONE - UNITED STATES


February 2011



1Fireplace by Jesse Lauro

Entertainment, Life-style

free

2McSolitaire by PCV

Entertainment, Games

free

3Alpine Crawler by Dimension Technics

Games free

4Mixxx by Mixxx Development Team

Entertainment, Music free

5Doodle Hangman Free by EnsenaSoft

Education, Games free

6Twitter by Twitter, Inc.

Social Networking, Utilities

free

7White Noise by TMSOFT

Health & Fitness, Lifestyle

free

8Mobile Mouse Server by R.P.A. Tech

Utilities free

9Fantastic 4 In A Row Free by EnsenaSoft

Education, Games free

10Quick Note by Diigo Inc.

Education, Produc-tivity

free

HIGHEST RANKED FREE APPLICATIONSAPPLE MAC APP STORE - UNITED STATES

February 2011



1Angry Birds by Rovio Mobile Ltd.

Games, Games-Ac-tion, Games-Kids

$4.99

2iPhoto by Apple®

Lifestyle, Photogra-phy

$14.99

3Pages by Apple®

Business, Productivity $19.99

4Braid by Hothead Games Inc.

Entertainment, Games

$1.99 - $9.99

5iMovie by Apple®

Photography, Video $14.99

6Pinball HD by OOO Gameprom

Games, Games-Arcade

$2.99

7Sparrow by Sparrow

Productivity, Utilities $9.99

8Aperture by Apple®

Photography, Pro-ductivity

$79.99

9Keynote by Apple®

Business, Productivity $19.99

10FaceTime by Apple®

Lifestyle, Social Net-working

$0.99

HIGHEST RANKED PAID APPLICATIONSAPPLE MAC APP STORE - UNITED STATES

February 2011



1BlackBerry Messenger by Research In Motion Limited

IM & Social Network-ing

free

2Facebook by Research In Motion Limited


free

3crunchSMS by crunchSMS


free

4Poynt by Poynt Corporation

Maps & Navigation free

5Pandora by Pandora Media, Inc.

Music & Audio free

6Windows Live Messenger by Research In Motion Limited


free

7Twitter by Research In Motion Limited


free

8Who Is It - LED Light Alerts for Contacts by The Jared Company

Utilities free

9Sea Storm Animated Theme 2.0 by Mobstar Media Ltd

Themes free

10Navita Translator by Navita Tecnologia

Travel free

HIGHEST RANKED FREE APPLICATIONSBLACKBERRY APP WORLD - WORLDWIDE

February 2011



1PhotoClub [...] by MMMOOO

Photo & Video $6.99

2Chat for Facebook Pro by Bare Apps

IM & Social Networking

$0.99

3iLock 2.0 - Password App Photo [...]by MMMOOO

Utilities $0.99

4One Touch Flashlight (Uses Camera Light) by The Jared Company

Utilities $0.99

5MemoryBooster - RAM Optimizer by S4BB Limited

Utilities $2.99 - $4.99

6Playboy's Animated Luck O' The Irish by A3 Media Network

Themes $2.99

7Color Woody V2 by MMMOOO

Themes $4.99

8BeBuzz - LED Light Colors by Bellshare GmbH

Entertainment $2.99 - $5.99

9App Lock - Password Protect Apps [...]by Ajani InfoTech Private Limited

Utilities $0.99

10FChat Facebook Chat by shendz

IM & Social Networking

$0.99

HIGHEST RANKED PAID APPLICATIONSBLACKBERRY APP WORLD - WORLDWIDE

February 2011



1Gmail by Google Inc.

Communication free

2Pandora Radio by Pandora

Music & Audio, Wid-gets

free

3Google Maps by Google Inc.

Live Wallpaper, Travel & Local, Widgets

free

4Flash Player 10.1 by Adobe Systems

Tools free

5Facebook for Android by Facebook

Social, Widgets free

6Androidify by Google Inc.

Entertainment free

7T-Mobile My Account by T-Mobile USA

Tools free

8US Yellow Pages Search by Yellowbook

Shopping, Widgets free

9Advanced Task Killer by ReChild

Productivity, Widgets free

10Google Earth by Google Inc.

Travel & Local free

HIGHEST RANKED FREE APPLICATIONS (EXCLUDING GAMES)GOOGLE ANDROID MARKET - UNITED STATES

February 2011



1PowerAMP Full Version Unlocker by MaxMP

Music & Audio $4.99

2Titanium Backup PRO Key root by Titanium Track

Tools $6.00

3Beautiful Widgets by LevelUp Studio

Live Wallpaper, Per-sonalization, Widgets

$1.98 - $2.72

4ROM Manager (Premium) by ClockworkMod

Tools $4.99

5Root Explorer (File Manager) by Speed Software

Productivity $3.95 - $4.03

6DocumentsToGo Full Version Key by DataViz, Inc.

Business $14.99

7WeatherBug Elite by WeatherBug Mobile

Live Wallpaper, Weather, Widgets

$1.99

8SetCPU for Root Users by MichaelHuang

Tools, Widgets $1.99

9Tasker by Crafty Apps

Tools, Widgets $6.43 - $7.24

10ADWLauncher EX by AnderWeb

Productivity $3.14

HIGHEST RANKED PAID APPLICATIONS (EXCLUDING GAMES)GOOGLE ANDROID MARKET - UNITED STATES

February 2011



1Angry Birds by Rovio Mobile Ltd.

Arcade & Action free

2Solitaire by Ken Magic

Cards & Casino free

3Jewels by MHGames

Casual free

4Angry Birds Seasons by Rovio Mobile Ltd.

Arcade & Action free

5Words With Friends Free by Zynga

Brain & Puzzle free

6Bubble Buster by SkitApps

Arcade & Action, Brain & Puzzle

free

7Paper Toss by Backflip Studios Inc.

Casual free

8Live Holdem Poker Pro by Dragonplay

Cards & Casino free

9Unblock Me FREE by Kiragames

Brain & Puzzle free

10X Construction Lite by CrossConstruct

Brain & Puzzle free

HIGHEST RANKED FREE GAMES (EXCLUDING OTHER APPLICATIONS)GOOGLE ANDROID MARKET - UNITED STATES

February 2011



1Robo Defense by Lupis Labs Software

Arcade & Action $2.99

2X Construction by CrossConstruct

Brain & Puzzle $1.36

3Fruit Ninja by Halfbrick Studios


4Doodle Jump by GameHouse

Arcade & Action $0.00 - $0.99

5Jewellust by Smartpix Games


6SNesoid (SNES Emulator) by yongzh


7The Moron Test by DistinctDev, Inc.


8Gem Miner: Dig Deeper by Psym Mobile

Casual $2.18

9Fishin' 2 Go (FULL) by CyxB


10GameBoid (GBA Emulator) by yongzh


HIGHEST RANKED PAID GAMES (EXCLUDING OTHER APPLICATIONS)GOOGLE ANDROID MARKET - UNITED STATES

February 2011



1Colors - Just Recommended by MMMOOO

Themes free

2YouTube by YouTube

Entertainment free

3Swype brought to you by Nokia by Nokia

Utilities free

4Gems Classic by Lunagames

Games-Arcade free

5ForecaWeather Free by Foreca Ltd

News & Info free

6Snaptu by Snaptu

Social Networks free

7SPB TV by SPB Software

Entertainment free

8Opera Mobile 10.1 by Opera Software

Utilities free

9Hangman by Spice

Games-Puzzle free

10Contour Silver by IND190 by IND190

Themes free

HIGHEST RANKED FREE APPLICATIONSNOKIA OVI STORE - UNITED STATES

February 2011



1JOIKUSPOT PREMIUM WiFi HotSpot by Joikusoft

Utilities $9.99

2ThreadSMS Standard by EHandySoft

Utilities $4.99

3Facebook uploader PRO by furtiv

Social Networks $1.99

4Calm Fire by Inode

Wallpapers $0.00 - $0.99

5FingerPrint-V2.8 by ThinkChange

Entertainment $2.99

6Angry Birds by RovioMobile

Games-Arcade $1.99

7Neon Butterfly by Mobstar Media

Themes $0.99

8Farm Frenzy by HeroCraft

Games-Arcade $1.99

9Panter HQ theme by intheme c.studio

Themes $0.00 - $0.99

10Contact Photo Sync by Mika Hokkanen

Social Networks $0.99 - $0.99

HIGHEST RANKED PAID APPLICATIONSNOKIA OVI STORE - UNITED STATES

February 2011



1Facebook by Palm, Inc.


2Pandora Radio by Pandora

Music free

3Fall-E by Karge Software

Games free

4 Translator by MojoJungle Travel free

5The Weather Channel by The Weather Channel

Weather free

6Precentral News (unofficial) by ScienceApps

News free

7foursquare by Zhephree


8Putki by Alphapolygon

Games free

9Convert by Frazer McLean

Productivity & Utilities

free

10Fantastic Wallpaper by Appwill Inc.

Entertainment free

HIGHEST RANKED FREE APPLICATIONSPALM APP CATALOG - UNITED STATES

February 2011



1Angry Birds by Rovio Mobile Ltd

Games $1.99

2MyQ For Netflix by nexapps.net

Entertainment $3.00

3FlashCards by James Harris

Education $4.99

4Angry Birds for Pixi by Rovio Mobile Ltd

Games $1.99

5drPodder by Jamie Hatfield

Entertainment $0.99

6DigiScanner - Police/EMS/Fire Radio by DigiKat Software

News $2.99

7Angry Birds Seasons by Rovio Mobile Ltd

Games $1.99

8Notes by Inglorious Apps


$4.99

9YouView Visual Voicemail Client by Syntactix LLC


$3.99

10Sports Live! by More Solutions, LLC

Sports $7.99

HIGHEST RANKED PAID APPLICATIONSPALM APP CATALOG - UNITED STATES

February 2011



1YouTube by Microsoft Corporation

Music & Video free

2 Facebook by Microsoft Corporation Social free

3Adobe® Reader® by Adobe Systems Inc.

Productivity free

4Bubble Birds by XIMAD INC

Games - Action & Adventure

free

5Xbox LIVE Extras by Microsoft Game Studios

Games - Xbox Companion

free

6The Weather Channel by The Weather Channel

News & Weather free

7Traffic by Beigomon

Games - Puzzle & Trivia

free

8Swipy Man by swipy_games


free

9Kill the Duck by andreasvilela


free

10Shazam by Shazam Entertainment Ltd

Music & Video free

HIGHEST RANKED FREE APPLICATIONSWINDOWS 7 PHONE MARKETPLACE - UNITED STATES

February 2011



1PAC-MAN ™by Namco Bandai Games


$4.99

2Parachute Panic by Microsoft Game Studios


$2.99

3Fruit Ninja by Microsoft Game Studios


$2.99

4Need for Speed™ Undercover by Electronic Arts

Games - Sports & Racing

$4.99

5Rise Of Glory by Microsoft Game Studios


$2.99

6Zombies!!! © by Microsoft Game Studios

Games - Board & Classic

$4.99

7Tiki Towers by GameHouse Live


$2.99

8I Dig It by Microsoft Game Studios


$2.99

9iBlast Moki by Microsoft Game Studios


$2.99

10Brain Challenge™ HD by Gameloft


$4.99

HIGHEST RANKED PAID APPLICATIONSWINDOWS 7 PHONE MARKETPLACE - UNITED STATES

February 2011


DISTIMO CUSTOM REPORTS

CONTACT US

ABOUT DISTIMO

Aside from this free monthly publication, Distimo produces custom reports capable

of providing specific mobile application store analytics that are relevant to your

company. Custom reports are currently available for any country worldwide for the

Apple App Store for iPhone, Apple App Store for iPad, Apple Mac App Store, BlackBerry

App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows

Phone 7 Marketplace. Additional application stores will be available in the coming

months. To get a better idea of the type of data and metrics that Distimo can provide,

please visit our Report product page.

For sales enquiries, please contact Remco van den Elzen, VP Business Development at

[email protected] or call +31 64 497 8773. For press enquiries please contact

Mindy M. Hull at [email protected] or call +31 62 504 7680 (EU) or

+1 415 889 9977 (USA).

Distimo was founded to solve the challenges created by a widely fragmented app store

marketplace filled with equally fragmented information and statistics.

Distimo was launched shortly after the introduction of the first app store. App stores

have clearly shown since that time that they are the way forward for content distribution.

The app store model offers an enormous opportunity for developers to get their content

out and dramatically improves content discovery by consumers. However, the mobile

market has long been characterized by fragmentation, which id also displayed in the

wide range of mobile application stores that were launched from 2009 on.

Distimo is a privately held company based in Utrecht, The Netherlands. Learn more:

www.distimo.com

Disclaimer

This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0

Netherlands”. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/.

This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit

Distimo and license your new creations under the identical terms.

http://www.distimo.com/report

http://www.distimo.com

Distimo insights into apple app ecosystem comparing mac i pad and iphone

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