Distill Your Message – Create a One Pager

Presented by the GIOS Grant Proposal Team

September 7, 2018

Do you need research funding but don’t know where to find it ?

Have you found a funder, but are unsure as to how to create a competitive proposal?

Have you created lots of proposals, but you are interested in an opportunity that’s much more complex?

Who ya gonna call?

(Cue the Ghostbusters music)(I just really wanted to start with this slide)

The GIOS Proposal Services Team Rob Melnick

Director, International Programs

Ann Marie HessResearch Advancement Manager

Dana DesonieProposal Manager

Andrea WullenweberR Research Advancement Administrator Sr.

Cindy ZisnerTechnology Analyst

Working with the GIOS Grant Proposal Team

https://sustainability.asu.edu/proposals/contact/

• Contact us ASAP – submit proposal intake form

• Key areas of support:• Scheduling and approvals• Budgets• Fastlane• Review criteria• Develop & edit text• Submission

Where We’re Going in this WorkshopThe importance of distilling your message

The Heilmeier Catechism as a toolWrite a great 1-to 2-paragraphs on your work

Create a one-pager

Distill Your MessageWhat does this mean?Who might you distill your message for?What is its value?What forms might it take? Where and with whom could you use it?

What can a distilled message be used for?• An email to a program officer – today• A one pager – today• The basis for a funding opportunities search – 9/21• An elevator speech – 10/5• Concept paper – workshop?• The basis for telling the general public (i.e. taxpayers, your

grandma) what you do.• The basis for talking with the media – Michelle Schwartz

• Pitch an idea to the media• Respond to a request for an expert• Be the focus of a news release

How do you get to the crux of your work?Heilmeier Catechism

George H. Heilmeier, director of DARPA from 1975-1977, created these questions to help agency officials think about what they wanted to do and/or fund.

Catechism: a series of fixed questions, answers, or precepts used for instruction

The Heilmeier Catechism9 questions total

1.What are you trying to do?2.Who cares about this work?3.If it is successful, what difference will it make?

The Heilmeier Catechism

4. How is this work done today? What are the limits to this work currently?

5. What is your new approach?6. What are the risks and payoffs?7. What will it cost?8. How long will it take?9. What are the ways you will check for success?

Your AudiencePolicymakers• Does this work support my

agenda? • Do my constituents care?

Managers• What will it cost in time,

effort and money? • Who supports this?

NGOs • How does this work fit our

agenda?

Scientists • Is it groundbreaking? • Is it robust?• How does it affect my work?

Your AudienceMedia • Is it news? Will it sell? • Is it a good story?

Foundations• Does it fit within our portfolio?

Citizens• How does this affect

safety/health, livelihoods, and natural resources?

https://www.compassscicomm.org/audience

Heilmeier Catechism (HC) Activity – 20 minutes If you did your homework:

• Get with a partner who has also filled out the HC questionnaire.

• Share your answers• When you are judging your colleague

be critical:• What do you need to know that wasn’t

stated?• Does the questionnaire indicate how this

work will advance the field or make the world a better place?

If you get done with this early, then invite some others to join your group and share with them.

If you did not yet do your hmwk:

• Please answer the first 3 questions of the HC.

1. What are you trying to do?2. Who cares about this work?3. If it is successful, what difference

will it make?• When you have completed the

answers, find someone else discuss your answers with:

• What do you need to know that hasn’t been stated?

• How is this work transformative?

Uses for One to Two GREAT Paragraphs

1. Initial contact with your program officer.

2. To provide background to someone who is writing you a letter of recommendation.

Hi Bill,Would IOS be open to supporting a RAPID request to capitalize on a recent South American locust upsurge to test ecophysiological factors that determine species’ ranges?

Locust swarms are an impressive example of temporary species range expansion. However, despite their massive population fluxes into vast invasion zones, locusts rarely persist in appreciable numbers for more than a few years in their expanded ranges. This 2017-2018 Southern Hemisphere summer marks the first full growing season in 60 years that offspring of invading South American locust swarms are attempting to persist in their invasion zone across Argentina, Bolivia, and Paraguay. This is the optimal window to test mechanisms limiting persistence in these zones. These upsurges typically only last for 1-3 years, but we lack data on how quickly the recession occurs. Therefore, this research depends on a RAPID response. I’ve attached a summary of the project. Thank you in advance for any advice you might have time for! Cheers, Arianne

Help Your Reader See What You Want Them to See

Uses for a 1-pager

• To give to your program officer• To give out at conferences• To send to your dean• To send to the media• To leave behind after a meeting

• Helps the person remember what you said• Helps the person delve deeper into your work, if they

choose

A Great One PagerWhat it is:• A summary of what you are doing• A reference with all of the key

information in one place• A document for your contact to share

with others • A synopsis of what you want your

audience to know that they can refer to if you didn’t get to one of your points during a meeting

A Great One PagerWhat it does

• Starts a conversation• Catches the audience’s attention

• Acts as a reference for your contact to refer to later

How do I Create a Great One Pager?• Use color

• Only 1-2 colors• Use your

institution’s colors, if possible

• Use photos or graphs

• Use good design• Font easy to read• Include white space• Images add value

• Start with the point – too many people start with background or context

• Be concise – use headlines to convey content

Shout out to COMPASShttps://www.compassscicomm.org/

Create a One

Pager Activity –

ends by 1:15 PM

Thanks to the PhotographerMiles Orchinik

https://miles-home.smugmug.com/

Marketing, Communications and Informatics

Communications and Marketing Services• Compliance with branding standards• Marketing brochures and displays• Awards and promotional items• Proposal graphics• Advertising• Writing, proofreading and editing• Multimedia and email marketing• Media relations and training• Reports and news articles• Social media

Web and Informatics Services• Consulting services for faculty regarding

personal and lab websites• Web design and development for GIOS

affiliated projects• Web application development to support

business needs• Research data management consulting• Research data publishing support

sustainability.asu.edu/help

GIOS Proposal Team Workshops for 2018All workshops are 12:00 – 1:30 in WGHL 481 and include lunch

09/07 Distilling Your Message #1 – Create a One Pager

09/21 Expanding Funding Opportunities

10/05 Distilling Your Message #2 – The Elevator Speech

11/09 Graphics, Tables & White Space

11/16 Supplementary Documents

01/11 Budgets and Budget Justifications

01/25 Foundation Funding

02/15 Resubmissions: So Your Proposal Wasn’t Funded, Now What?

03/01 NSF – CAREER, Session 1

04/05 NSF – CAREER, Session 2

(O)KED Workshops for Fall 2018Sign up at Research Academy www.researchacademy.asu.edu

All KED workshops are 10:00 – 11:00 in the Biodesign Auditorium

INTRODUCTORY PROPOSAL WORKSHOPS – Finding Opportunities, 08/21– USAID, Part 1, 09/04– Budgeting, 09/19– Creating a Responsive Proposal, 10/02– Proposal Writing I, 10/16– Proposal Writing II, 11/07– Proposal Layout and Graphics, 11/13– USAID,Part 2, 12/04

See you in two weeks!

sustainability.asu.edu