„Social Software – Web 2.0“

Dissemination & NetworkingDavid Röthler

Definition Web 2.0

Synonym: Social Software Social Software

Network and collaborate through computer-mediated communication and to form online communities.

Additional value through participation of target groups

Web 0.5

Before WWW: 1988- ca. 1994 E-Mail & exchange of data

Web 1.0

Web 1.0: Web 1994-1996 Static HTML, one way

communication

Web 1.5

Dotcom-era: 1996 – 2001 Websites dynamic Hits & traffic Interactive web-sites: shops,

communities, forums technologies expensive & complicated Personal publishing possibilities limited

Web 2.0

Open Source Open standards allow exchange of

information and interaction between different systems

Combination of services leads to new aspects of usage

Web 2.0: Freedom

Publication of personal information very easy and effective

User generated content

Web 2.0: Further Aspects

Browser-based Desktop functionality on-line Interactivity User-oriented design

Web 2.0 Examples

http://del.icio.us/ http://flickr.com/ http://www.youtube.com/ http://www.netvibes.com

Participation

Inclusion of individuals and organisations (stakeholders) into decision making and other processes

„Active European Citizenship“ Two-way web

Citizen Journalism

User generated content Social filtering (e.g. rating,

tagging) Everybody can publish Internet media get more and more

attention traditional media -> Internet

Civilmedia.eu

What is a Weblog?

Web & Log (protocol) Chronological ordered entries (text,

image, audio, video) Authors: bloggers All weblogs: Blogosphere

Popularity/Hype

March 2005: 7,8 million weblogs Summer 2005: 14,2 million weblogs October 2005: 19,5 million wweblogs May 2006: 38,7 million weblogs August 2006: 50 million weblogs 2007: approx. 100 million

Examples

http://l3lab.erwachsenenbildung.at/ http://politik.netzkompetenz.at http://blog.eu.info.at

Search Engines for Weblogs

http://www.technorati.com/ http://blogsearch.google.com/

Easy to use

Weblogs have the potential to activate people

No specific technical knowledge needed

Weblogs & Interactivity

Networking Comments Discussion through Blogospehre

Weblogs in Projects

Internal communication Co-operation, monitoring project

progress (password-protected) External communication

Dissemination, networking, activation of target groups

Potential of participation

Effectiveness

High ranking in search engines Fast reaction Simple form of publication of

structured content People can track new entries (RSS)

How to start?

Weblog on-line service: e.g. blogger.com, wordpress.com

Installation of weblog-software: e.g. WordPress, Serendipity

RSS

Rich Site Summary Really Simple Syndication Synonymous: newsfeed, RSS-Feed

How to find RSS?

Feedreader, Aggregators

http://reader.google.com http://www.bloglines.com http://www.netvibes.com

Podcasting

Podcast definition

Multimedia file distributed via the Internet RSS-Feed Playback on mobile devices and

personal computers Term appeared first time in an article in

the Guardian on February 12, 2004 & was meant as a portmanteau of "broadcasting" and "iPod"

How to listen to or receive a Podcast

Podcatching Software iTunes Netvibes

Podcasting; iPod touch

Why to produce Podcasts

Broadcast programmes, which are not broadcast in traditional media

Education Production of podcast lessons with foreign

language audio Learners produce podcasts themselves Podcasting has become a way for youth

media organisations And many other reasons…

Examples

http://podcasts.yahoo.com/ http://podster.de/ http://podomatic.com/

Social Bookmarks

http://del.icio.us/davidro Keep links to your favourite articles, blogs on

del.icio.us and access them from any computer on the web.

Share favourites with friends and colleagues. Discover new things. Everything on del.icio.us

is someone's favourite - they've already done the work of finding it. Explore and enjoy.

Wikis

Democratic form of co-operation Everybody may change every page „Wiki“ Hawaiian „fast“ Wikis work even if one might

assume the contrary. 1995 invented by Ward

Cunningham

Wiki-Examples

Wikipediahttp://www.wikipedia.org/

Travel-Wikihttp://www.wikitravel.org

Why use a Wiki?

Collaborate editing Texts Write project applications Write project reports Share information and invite target

groups to contribute Sustainable online platform

Video Services

Youtube.com Kyte.tv Mogulus.com

Start in Feb 2005 October 2006 acquisition by

Google, 1.3 milliard € Market share: 40-60% 65.000 daily video uploads 100 Mio. Videos watched daily

Success-Story

Geriatric1927, senior from England Peter Oakley

http://www.youtube.com/profile?user=geriatric1927

More than 2.6 Mio. watched some of his videos

Live Video

www.mogulus.com www.ustream.tv www.kyte.tv

Trends

Trends

Microblogging Geotagging QR-Tags

General Remarks

Empowerment through media production

Media competence -> civic competence

ePortfolio eLearning

Conclusion

Simple and effective publication Networking functions Think about mash-ups! Interactivity -> encourages

participation -> supports sustainability

Aspect of innovation for your project

Contact

PROJEKTkompetenz.euDavid Röthler

Tel +43-664 2139427 Skype: d.roethler

david@roethler.atPROJEKTkompetenz.eu

politik.netzkompetenz.atblog.eu.info.atdel.icio.us/davidro