Dissipating Smoke, Smashing Mirrors - Correct Attribution Increases ROI by 400%
Transcript of Dissipating Smoke, Smashing Mirrors - Correct Attribution Increases ROI by 400%
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RICKY JACKCEO, VYNE
Ricky is the CEO of VYNE. He is a thought leader in
the marketing space, having been invited to speak
on behalf of leading publishers such as Google and
Shopify. VYNE is a business growth company that
has seen tremendous success in the last two years.
With a relentless focus on ROI, the results achieved
for its clients can be put down to the transparent,
synergetic nature in which VYNE works with
partners.
#digiespresso
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Dissipating Smoke, Smashing Mirrors - Correct
Attribution Increases ROI by 400%
#digiespresso
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State of the Nation
New Zealand Is Changing
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State of the Nation
Channel Focused Metric Driven
Inhouse Departments
%
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State of the Nation
Channel Focused Metric Driven
Channel Agnostic ROI Focused
% $Inhouse
Departments
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State of the Nation
Channel Focused Metric Driven
Channel Agnostic ROI Focused
% $Inhouse
DepartmentsWe are here
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Dissipating Smoke & Smashing Mirrors
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Step OneThe Basics
● Google AdWords● Facebook● SEO● Conversion Optimisation● Call Tracking● Lead Reconciliation● Sales Process Audit
Step TwoLeverage learnings
● Cross Platform (don’t limit yourself)
● Cross Channel● Leverage 1st party data
Step ThreePost-Exit Marketing
● Abandoned Cart● Abandoned Form● Remarketing
Step FourAutomation
● Marketing Automation● Mass Personalisation
CATCH CHASE
Get The Basics Right
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The Good Ol’ Days
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Omni-Channel + Omni-Device
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The Good Ol’ Days$100
$200
$100 Investment$200 Revenue
100% ROI
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Omni-Channel + Omni-Device
$100
$50
$40
$10
$40
$600
$50
$240 Investment$650 Revenue
270% ROI
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Top Conversion Pathways - AUG 17
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Last Interaction vs Linear Attribution - AUG17
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Don’t forget about offline, it’s not dead
it’s cheap… shhh
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WHAT SHOULD I DO?
1. Define your goal2. Know your numbers (Target, CLV, CPA)3. Communicate the Goal4. Measure ROI5. Collaborate
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#digiespresso