A

DISSERTATION REPORT

ON

“A STUDY ON BUYING BEHAVIOR OF CUSTOMERS IN BIG BAZAAR

AT SAVEDI, AHMEDNAGAR”

FOR

SUBMITTED TO

SAVITRIBAI FULE PUE UNIVERSITY

IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE

MASTER IN BUSINESS ADMINISTRATION (MBA)

SUBMITTED BY

NILESH B. PATRE

(BATCH 2013-15)

Dr. D. Y. PatilPratishtan’s

Padmashree Dr. D. Y. Patil Institute of Management Studies

Akurdi, Pune- 411044

DECLARATION

I, Nilesh B. Patare, student of MBA Pad, Dr. D.Y. Patil Institute of management studies of, Savitribai Fule Pune University hereby declare that the project report on “A Study On Buying Behavior Of Customers In Big Bazaar At Savedi, Ahmednagar.” is an original and authenticated work done by me. The project was completed between 2/03/2015 to 10/04/2015. I further declare that it has not been submitted elsewhere by any other person in any of the institutes for the award of any degree or diploma.

(Nilesh Patare)Date:

Place:

ACKNOWLEDGEMENT

This research is the final dissertation for MBA at the University of Savitribai Fule Pune University, during the summer term of 2015.Firstly,I would like to thank Prof. Minal Waghchoure for her invaluable support, guidance and availability throughout the course of this project. In addition, I would like to thank all the participants for sparing the time to take part in the questionnaire. Finally, I would like to express my love and appreciation to my parents. I also do not like to miss the opportunity to acknowledge the contribution of all faculty members of theDepartment for their kind assistance and cooperation during the development of my project. Last but not the least, we acknowledge our friends for their contribution in the completion of the project.

(Nilesh B, Patare)

Roll no: 43 (Marketing)

Chapter 1

INTRODUCTION

INTRODUCTION

This study is based on a survey done on customers of a hypermarket named big bazaar. Big

Bazaar is a new type of market which came into existence in India since 1994. It is a type of

market where various kinds of products are available under one roof. This study is on

determining the buying behavior of customer’s at big bazaar and the satisfaction level of

customers in big bazaar. This study will find out the current status of big bazaar and determine

where it stands in the current market.

This market field survey will help in knowing the present customers tastes and preferences. This

helps in estimating the customer’s future needs, wants & demands.

As customer’s tastes and preferences are changing, the market scenario is also changing from

time to time. Today’s market scenario is very different from that of the market scenario before

1990. There have been many factors responsible for the changing market scenario. It is the

changing tastes and preference of customer which has bought in a change in the market. Income

level of the people has changed; life styles and social class of people have completely changed

now than that of olden days. There has been a shift in the market demand in today’s world.

Technology is one of the major factors which is responsible for this paradigm shift in the mark.

New generation people are no more dependent on hat market and far off departmental stores.

Today we can see a new era in market with the opening up of many departmental stores, hyper

market, shopper’s stop, malls, branded retail outlets and specialty stores. In today’s world

shopping is not any more tiresome work rather it’s a pleasant outing phenomenon now.

TITLE OF PROJECT : A Study On Buying Behavior of Customers In Big Bazaar At Savedi, Ahmednagar.

OBJECTIVES:

OBJECTIVES OF THE STUDY:

a) Primary Objective:

1. To understand consumer buying behavior of Big Bazaar customers in savedi, Ahmednagar

City.

2. To study various influencing factors of consumer buying behavior to visit Big Bazaar.

b) Secondary Objective:

1. To compare the position of big bazaar with other hyper markets

2. To find out the customers response to wards Big Bazaar.

Chapter 2

LITERATURE REVIEW

LITERATURE REVIEW:

Retailing:

Retailing is the final step in the distribution of merchandise, the last link in supply chain –

connecting the bulk procedures of commodities to the final consumers. Retail is the sale of goods

and services from individuals or businesses to the end-user. Retailers are part of an integrated

system called the supply chain. A retailer purchases goods or products in large quantities

from manufacturers or directly through a wholesaler, and then sells smaller quantities to

the consumer for a profit. Retailing can be done in either fixed locations or online. Retailing

includes subordinated services, such as delivery. The term "retailer" is also applied where a

service provider services the needs of a large number of individuals, such as a public utility,

like electric power.

Types of retail outlets:

In some parts of the world, the retail business is still dominated by small family-run stores, but

this market is increasingly being taken over by large retail chains.

Retail is usually classified by type of products as follows:

Food products.

Hard goods or durable goods ("hardline retailers") - appliances, electronics, furniture,

sporting goods, etc. Goods that do not quickly wear out and provide utility over time.

Soft goods or consumables - clothing, apparel, and other fabrics. Goods that are

consumed after one use or have a limited period (typically under three years) in which

you may use them.

Retail Sector in India:

Overview:

Retailing in India is one of the business enterprises of its economy and accounts for 14 to15% of

its GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top five retail

markets in the world. India is one of the fastest growing retail markets in the world. India's

retailing industry is essentially owner manned small shops account for more than 90%. In 2010,

larger format convenience stores and supermarkets accounted for about4% of the industry, and

these were present only in large urban centers. Until 2011, Indian central government denied

Foreign Direct Investment (FDI) in multi- brand retail, forbidding foreign groups from any

ownership in supermarkets, convenience stores or any retail outlets. Even single-brand retail was

limited to 51% ownership and a bureaucratic process.

In November 2011, India's central government announced retail reforms for both multi- brand

stores and single-brand stores. These market reforms paved the way for retail innovation and

competition with multi-brand retailers such as Wal-Mart, Carrefour and Tesco, as well single

brand majors such as IKEA, Nike, and Apple. The statement flickers intense activism, both in

opposition and in support of the reforms. In December 2011, under pressure from the opposition,

Indian government placed the retail reforms on hold till it reaches a consensus. In January 2012,

India approved reforms for single-brand stores welcoming anyone in the world to innovate in

Indian retail market with 100% ownership, but imposed the requirement that the single brand

retailer source 30% of its goods from India. Indian government continues the hold on retail

reforms for multi-brand stores.

The Indian retail industry is generally divided into organized and unorganized retailing:

Organized retailing –

Organized retailing refers to trading activities undertaken by licensed retailers, those who have

registered for sales tax, income tax, etc. These include corporate-backed hypermarkets and retail

chains, and also privately-owned large retail businesses. Hence, organized retail which now

constitutes a small four per cent of total retail sector is growing at a much faster pace of 45-50%

per annum and quadruples its share in total retail trade to 16% by 2011-12.

Unorganized retailing –

Unorganized retailing refers to the traditional forms of low-cost retailing for example, local

kirana shops, owner-operated general stores, pan/beedi Shops convenience stores, hand cart and

street vendors, etc. The unorganized retail Sector’s growing at about 10% per annum with sales

rising from US$ 309 billion in2006-07 to US$ 496 billion in 2011-12.

Consumer Buying Behavior:

A consumer is a person or group of people that are the final users of products and or services

generated within a social system. A consumer may be a person or group, such as a household.

Buying Behavior is the decision processes and acts of people involved in buying and using

products.

Consumer behavior is the study of individuals, groups, or organizations and the processes they

use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and

the impacts that these processes have on the consumer and society. It blends elements

from psychology, sociology, social anthropology and economics. It attempts to understand the

buyer decision making process, both individually and in groups. It studies characteristics of

individual consumers such as demographics and behavioral variables in an attempt to understand

people's wants. It also tries to assess influences on the consumer from groups such as family,

friends, reference groups, and society in general.

2.6 Buying Behavior Decision Process:

The model implies that customers pass through all stages in every purchase. However, in more

routine purchases, customers often skip or reverse some of the stages.

1 .Problem Recognition (awareness of need): Difference between the desired state and the

actual condition. Deficit in assortment of products. Hunger-Food Hunger stimulates your need to

eat .Can be stimulated by the marketer through product information--did not know you were

deficient? I.E., see a commercial for a new pair of shoes, stimulates your recognition that you

need a new pair of shoes.

2. Information search: Internal search, memory. External search if you need more information.

Friends and relatives (word of mouth). Marketer dominated sources; comparison shopping;

public sources etc .A successful information search leaves a buyer with possible alternatives, the

evoked set.

3 .Purchase decision: Choose buying alternative, includes product, package, store, method of

purchase etc.

4. Purchase: May differ from decision, time lapse between 4 & 5, product availability

5. Post-Purchase Evaluation: Outcome Satisfaction or Dissatisfaction. Cognitive Dissonance,

have you made the right decision. This can be reduced by warranties, after sales communication

etc.

.

Chapter 3

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

Research is a systematic method of finding, solution to problem. It is essentially an

investigation, a recording and an analysis of evidence for the purpose of gaining knowledge.

According to Clifford woody, “research comprises of defining and redefining problem,

formulating hypothesis or suggested solutions, collecting, organizing, and evaluating data ,

reaching conclusions, testing conclusions, to determine whether they fit the formulated

hypothesis”

Type of research –

A descriptive research has been carried out. Descriptive research is carried out because the

characteristics of the customer are studied here.

Sampling Design

The nature of sampling is Non Probability –Connivance Sampling helped in keeping the path of

research in focus through-out the work. Samples can be either probability samples or non-

probability samples. with probability samples each elements has known probability of being

included in the sample but the non-probability samples do not allow the researcher to determine

this probability.

Universe

The universe chosen for this study are customers of big bazaar.

Sample size

Sample of 100 customers were obtained from the population.

Sampling Technique

The market survey about the techniques of marketing and nature of expenditure is carried out by

personally interacting with the potential customers in big bazaar.

Methods of data collection

The data was collected through primary and secondary sources.

Primary Data

The primary data are those, which are collected afresh and for the first time. In Big bazaar

primary data is collected through interaction with customers and through Questionnaire.

Questionnaire

Various factors were identified and the question were arranged in proper order, in accordance

with the relevance. The Questionnaire consists of open ended and rating type of question

Secondary Data

The second information is taken from company document available on websites

The other related journals information and industry association’s sites have also been viewed.

Limitation of study:

Certain limitation do creep in a research study due to constraints of the time, money and human

efforts, the present study is also not for free from certain limitation which were

unavoidable .Although all effort were taken to make the result of the work as accurate as

possible as survey have following constraints:

a) Some customers were not willing to give appointment due to their busy schedule.

b) Due to large size of the population, only a selected sample of customer could be

contacted.

c) Due to time constraint and other imperative work load during the period it could

not be made possible to explore area of concern pertaining to study. Also

impossible for company to prove information is confidential Due to fast pace of

life some customers were not able to do justification to the

questionnaire .Personal biases might have come while answer the questionnaire

d) As per company rule many information was not disclose as the manager are busy

in their daily schedule. It not possible to spend more time in interaction with

them.

Chapter 4

DATA ANALYSIS

&

INTERPRETATION

1.Customer's monthly income:

Monthly income No income group (below 5,000)

Lower income group

(5,000-20,000)

Middle income group

(20,000-40,000)

Higher income group

(More than 40,000)

No of respondent 100

21 25 47 7

No income group (below 5,000)

Lower income group (5,000-20,000)

Middle income group (20,000-40,000)

Higher income group (More than 40,000)

0

5

10

15

20

25

30

35

40

45

50

2125

47

7

Customer's monthly income

Interpretation: Big bazaar is the hub of shopping for middle level income group people because

of its reasonable price on its each product category. The higher level income group people don’t

prefer to do shopping in big bazaar as it doesn’t deal with branded products. The higher level

income group people are very status conscious and their psychology is such type that they don’t

prefer much to visit big bazaar as it is a discounted store. The lower income group people come

in to big bazaar as they get goods at a discounted price. Hence big bazaar should include branded

products in its product category which will encourage higher income group people to come in to

big bazaar.

2. Customers visit Big Bazaar:

Visit of big bazaar

Weekly monthly Quarterly On unplanned basis

No of respondent 100

29 34 23 14

Weekly monthly Quarterly On unplanned basis0

5

10

15

20

25

30

35

Customers visit Big Bazaar

Interpretation: From this interpret that in big bazaar 34% customers visit monthly, 29%

customer visit weekly 23% customers visit quarterly and 14% customers visit on planned basis,

it means mostly customers visit weekly and monthly basis for purchase their requirements.

3. Demand for other retail outlets in a mall:

Garment Outlet 65%Footwear Outlet 20%

Food Court 30%Entertainment 20%

Gift Corner 10%Jewelry & Watches Stores 10%

Garmen

t Outle

t

Footw

ear O

utlet

Food Court

Enter

tainmen

t

Gift Corner

Jewelr

y & W

atches

Stores

0%10%20%30%40%50%60%70%

65%

20%30%

20%10% 10%

Demand for other retail outlets in a mall

Interpretation: this analysis interpret come out to know that most of the people tend to visit

garment outlets in a mall other than big bazaar as it has some exclusive branded outlets. People

also go for footwear stores as malls have branded footwear stores in it. People go for watching

movies to mall for entertainment. Yet a few people visits gift corners and jewelry stores in a

mall. This is of course a threat for big bazaar that it is not able to attract customers from other

retail outlets and retain them with it. Big bazaar should definitely include more of branded

products in its product category in order to bring in the customers of mall to it and retain them

with it. It can include some of the exclusive branded outlets of cloths and jewelry in it in order to

attract the brand choosy customers

4. Products mostly purchased by customers in big bazaar:

Cloths 60% Grocery 70%Food Items 50%Leather Items 25% Electronic Items 15%Gift Items 10%Any Other Items 10%

Cloths Grocery Food Items Leather Items

Electronic Items

Gift Items Any Other Items

0%

10%

20%

30%

40%

50%

60%

70% 60%

70%

50%

25%

15%10% 10%

Products mostly purchased by customers in big bazaar

Interpretation: This study interprets that customers demand are high for grocery and clothes

followed by food items in big bazaar. Electronic items have a little demand by the customers.

Gift items and other items are not much in demand by the customers.This study interprets that

clothes, grocery and food items are the major products which hold maximum number of

customers. So big bazaar should maintain its low pricing and product quality to keep hold of the

customers and also it should keep more qualitative products of gift and leather items so that

people would go for more purchase of these items from it

5. Expenditure pattern of customers coming in to big bazaar

Below Rs -500 11%

500-1000 16%

1000-1500 22%

1500-2000 22%

More than 2000 29%

Below Rs -500 500-1000 1000-1500 1500-2000 More than 20000%

5%

10%

15%

20%

25%

30%

11%

16%

22% 22%

29%

Expenditure pattern of customers coming in to big bazaar

Interpretation: This study interpret that most of the customers purchase goods in bulk which

leads them to spend a lot. Probably those persons who spend more in a visit to big bazaar are

purchasing on a monthly basis. Those customers who are spending very less money that is below

Rs. 500 are mostly coming in just to move around big bazaar and spend time. .

6. Time spent by customers at big bazaar:

Less than half an hour 10%

Half an hour to 1 hour 15%

1 hour to 1 1/2 hours 35%

1 1/2 hours to 2 hours 22%

More than 2 hours 18%

Less than half an hour

Half an hour to 1 hour

1 hour to 1 1/2 hours

1 1/2 hours to 2 hours

More than 2 hours

0%

5%

10%

15%

20%

25%

30%

35%

10%

15%

35%

22%

18%

Time spent by customers at big bazaar

Interpretation:As per the given data this study interpret that customers are very product choosy

now a days and that’s why they spend a lot of time in shopping in big bazaar. .

7. Visit to Big Bazaar:

Days Friday Saturday Sunday Other days

No. of

respondents(100)

18 19 24 39

Friday Saturday Sunday Other days0

5

10

15

20

25

30

35

40

18 19

24

39

Visit to Big Bazaar

Interpretation: This study clearly interprets from this that most of the people tend to visit big

bazaar on Friday, Saturday and Sunday rather than other days. There are more footfalls in big

bazaar in weekends than that of week days. As people come more in weekends(Friday, Saturday

and Sunday) so big bazaar should keep it open for more time in weekends.

8. Customers preference of timing to visit big bazaar:

Interpretation: From the above analysis study interpret that evening time is the peak time for

big bazaar and day time is the off peak time for big bazaar. There is more number of people

found in big bazaar during evening time than that of day time. Probably more of products Are

10 A.M - 1 P.M8%

1 P.M – 3 P.M 17%

3 P.M – 6 P.M 35%

6 P.M – 10 P.M 40%

Object 16

being sold during evening time in big bazaar than that of day time. Big bazaar shall provide some

special offerings during day time so that more people should come in during day time. .

9.Brand preference of customers in big bazaar:

Yes 10%

No 50%

Depends on category 40%

Yes No Depends on category0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

10%

50%

40%

Brand preference of customers in big bazaar

Interpretation: This study interpret that customers don’t opt for much brand preference while

purchasing products in big bazaar. A few customers search for brands but depending on the

product category. Customers probably don’t decide for brands on products as there are not much

of known branded products available at big bazaar. On product categories like grocery and

clothes, big bazaar has many local branded products.

10.Comparison of brand preference on different product category

Cloths 40%

Grocery 40%

Gift Items 33%

Electronic Items 25%

Leather Items 2%

Any Other Item 12%

Cloths Grocery Gift Items Electronic Items

Leather Items Any Other Item

0%

5%

10%

15%

20%

25%

30%

35%

40%

40% 40%

33%

25%

2%

12%

Comparison of brand preference on different product category

Interpretation: This study interpret that some of the products brand are pre-decided in advance and for

some of the products customers don’t at all pre-decide any brand. As per Electronic goods are concerned

customers pre decide the brand as many branded electronic products are available in big bazaar. The

customers’ pre decides brands on cloths and grocery most as big bazaar produces much of local brands

and also have some well-known branded products of clothes with it like flying machine jeans.

11.Mode of payment of customers in big bazaar

Cash Payment 55%

Credit Card 19%

Debit Card 26%

Cash Payment Credit Card Debit Card0%

10%

20%

30%

40%

50%

60%

55%

19%

26%

Mode of payment of customers in big bazaar

Interpretation: As per the obtained data this study interpret that more number of people makes cash

payment in big bazaar. A fraction of people uses their credit card for payment in big bazaar and a very

few people uses their debit card for payment. This study interpret that quick exchange of money for goods

is done in big bazaar as most of the people mode of payment is cash payment.

12. Comparison of factors which encourages customers to come in to big

bazaar:

Price 60%

Service 40%

Ambience 50%

Product Variety 65%

Product Quality 20%

Convenience 35%

Price

Servi

ce

Ambience

Product

Variety

Product

Quality

Convenien

ce 0%

10%

20%

30%

40%

50%

60%

70%

60%

40%

50%

65%

20%

35%

Comparison of factors which encourages customers to come in to big bazaar

Interpretation: This study interprets that big bazaar is a well-known for its variety options. People

mostly come to big bazaar as they get various kinds of products under one roof. It is also clearly known

that big bazaar sales its goods at a discounted price as compared to the market. Even it provides a good

service and ambience to its customers who encourage them to visit big bazaar more and more times. This

study also interpret from this that big bazaar has located itself in a good place from where it is able to

attract customers.

13. Services of the sales personnel in Big Bazaar:

Very good 17%Good 29%OK 36%Poor 13%

Very poor 5%

Very good Good OK Poor Very poor0%

5%

10%

15%

20%

25%

30%

35%

40%

17%

29%

36%

13%

5%

Services of the sales personnel in Big Bazaar

Interpretation : This study interpret that 36% customers realize service of sale personnel in Big

Bazaar is OK, 29% realize good, 17% realize Very Good, 13% realize Poor and 5% customers is very

dissatisfied with sales personnel’s in Big Bazaar.

14. Customers’ mode of transport to big bazaar:

Hired Vehicle 10%

Two-wheeler 40%

Four-wheeler 35%

Any Other 15%

Hired Vehicle Two-wheeler Four-wheeler Any Other 0%

5%

10%

15%

20%

25%

30%

35%

40%

10%

40%

35%

15%

Customers’ mode of transport to big bazaar

Interpretation: This study interpret that there are more number of four wheelers coming found in

big bazaar than that of two wheelers. People prefer more to go to big bazaar in four wheelers than that

two wheelers. A few people are found who comes in to big bazaar with a hire vehicle. Probably they

might be the tourist.

CHAPTER

Findings, Suggestions and Conclusion

Findings

Suggestion

Conclusion

6.1 FINDINGS:

1. Most of the customers buy their requirement in Big Bazaar on the basis of Weekly and

monthly basis. Customers realized that Big Bazaar stores provide qualitative products/service

with reasonable price.

2. At present time Big Bazaar provide different types of product assortments to the customers.

3. Continuously opening of Big Bazaar chains in different major cities, increasing quantities of

the customers & profit show that Big Bazaar most accepted name in organized retail chain in

India.

4. Big Bazaar mainly deal with middle income group people who want qualitative product with

reasonable cost.

5. Big bazaar has a good reputation of itself in the market.

6. Big bazaar has positioned itself in the market as a discounted store

7. Big bazaar holds a huge customer base. The majority of customers belong to middle class

family

8. Impulse buying behavior of customers comes in to play most of the times in big bazaar.

9. There are 214 stores across 90 cities and towns in India covering around 16 million sq.of retail

space a vast growth of big bazaar lying as customers demand is increasing for big bazaars.

10. Big bazaar is a hypermarket as it provides various kinds of goods like apparels, grocery,

stationary, food items, electronic items, leather items, watches, jewelry, crockery, Decorative

items, sport items, chocolates and many more. It competes with all the specialty stores of

different products which provide goods at a discounted rate all through the year.

6.2 SUGGESTIONS:

Big bazaar should include more of branded products its product category so as to attract

the brand choosy people to come in to big bazaar.

It should make different cash counters for different customers. Cash counter and credit

card payment counter should be placed differently in order to reduce the rush and save

the customer’s time. This will be a kind of motivator for the customers of big bazaar.

The service of the sales person is needed to be improved. Personal care should be taken

by the sales person for the customers so that the customers feel good.

During the off peak hour’s big bazaar should provide some offers to its customers so that

people would be encouraged to come to big bazaar during off peak hours. The customers

who are present in the mall during the off peak hours of big bazaar will definitely go in to

big bazaar if surprise offers are made at that time.

Customer care department is needed to take proper care of customer complaints and

queries. The person sitting at the help desk of big bazaar should be able to provide all

necessary information to the customers whenever it is required.

The infrastructure is needed to be changed a bit during weekends as heavy crowd

comes in to big bazaar during those days.

6.1 Conclusion:

Big bazaar is a major shopping complex for today’s customer. It is a place where customer finds

variety of products at a reasonable price. Big bazaar has a good reputation of itself in the market.

it has positioned itself in the market as discounted store. It holds a huge customer base. The

majority of customer belongs to middle class family. The youth generation also likes shopping

and moving around big bazaar. Volume sale always take place in a place in big bazaar. Impulse

buying behavior of customer comes into play most of the times in big bazaar.

Big bazaar is hyper market as it provides various kinds of goods like apparels, grocery,

stationery, food item, electronic item. Leather and many more. It completes with all the specialty

stores of different products which provide goods at a discounted rate all through the year. It

holds the large customer base and it seemed from the study that customers are quite satisfied

with big bazaar. It seemed that there is the vast growth of big bazaar lying as customer demand is

increasing for big bazaar.

Big bazaar is hyper market store where varieties of product are being sold on different

product category it has emerged as a hub of shopping specially for middle class people. Different

types of products starting from a baby food to pizzas all are available under one roof. In Savedi,

Ahmednagar it is the middle class people who mostly do marketing from big bazaar. Even most

of the people do their monthly shopping from big bazaar. Grocery, apparels and food items are

the products which are demanded most by the customers of Savedi, Ahmednagar in big bazaar.

As it is surveyed it seems that the biggest competitors of big bazaar are the kirana store,

discounted specialty stores like Reliance Retail, star Bazaar etc.

7. Bibliography:

BOOKS

Philip kotler, marketing management,(Pearson education,12th edition)

Malhotra k. Naresh, marketing research (An applied orientation), Research design,(Prentice hall

of India pvt. 5th edition)

INTRERNET WEB PAGE:

Bigbazaar.co.in

Futuregroup.in

Managementstudy.com

Literature review on big bazaar.com

Retailing.co.in

ANNEXURE:

Date: ……………….

Dear Sir,

The questionnaire is a part of the survey conducted for data collection relating to. A Study

On Buying Behavior Of Customers In Big Bazaar At Savedi, Ahmednagar. I would be

thankful if you could spare a few minutes of your valuable time for providing me with the

information. The data provided by you will be kept confidential and would be used only for

academic purpose.

Name……………………………………………………………..

Address……………………………………………………………

1. What's your monthly income? Bellow 5000 5000-20000 20000-40000 More than 40000

2. How frequently do you visit big bazaar? Weekly Monthly Quarterly On plan basis

3. If yes then what are the other retail outlets do you intend to visit in a mall? Garment outlet Footwear outlet Food Court Entertainment Gift corner Jewelry and Watches store

4. What types of products do you mostly purchase in big bazaar? Cloths Grocery Leather Item Electronic Item Gift Item

5. On an average how much amount of money do you spent in a visit to big bazaar? Below 500 500-1000 1000-1500 1500-2000 More than 200

6. How much time do you spend in visit to big bazaar? Less than half an hour ½ hour -1 hour 1 hour -1and 1/2hours 1 1/2hours-2hours More than 2hours

7. Which day of the week do you prefer to visit big bazaar? Friday Saturday Sunday Other day

8. Which time of the day do you mostly prefer to visit big bazaar? 10am-1pm 1pm-3pm 3pm-6pm 6pm-10pm

9. Do you go with a planned list of product to be purchase from big bazaar? Yes No Some Times

10. Do you prefer a list of brands in advance when you visit to big bazaar? Yes No Depends on category

11. In which categories of products do you pre-decide the brands? Cloths Leather Items Electronic Item Grocery Gift Item Any other Item

12. What is your mode of payment in big bazaar?

Cash payment Credit card payment Debit card payment

13. What encourages you to visit big bazaar?

Price Service Ambience Product Variety Product Quality Convenience

14. How would you rate the services of the sales personnel in big bazaar on a 1-5 scale?

Very good Good Ok Poor Very poor

15. Which types of your convenience to big bazaar?

Hired vehicle 2 wheeler 4wheeler Any other .

16.Compare your nearest kirana store with big bazaar.

Kirana store 1. Price * Big Bazaar Kirana store 2. Service * Big Bazaar Kirana store 3. Variety * Big Bazaar Kirana store 4. Quality * Big Bazaar Kirana store 5. Convenience * Big Bazaar Kirana store 6. Shopping Experience * Big Bazaar Kirana store 7. Ambience * Big Bazaar