Dissertation 1 Ppt

8/7/2019 Dissertation 1 Ppt

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Presented by:

Tanushree Soni

MIB 2009-2011

Department of CommerceUniversity of Delhi

Under the Aegis of : Dr. Kavita Sharma


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Red Wine

made by growing and processing red or blackgrapes and skins are fermented along with the juiceand body of the grape

Red Wine

made by growing and processing red or blackgrapes and skins are fermented along with the juiceand body of the grape

White Wine

made from pale grapes (mostly white butsometimes black as well )which are skinned beforethe fermentation process begins, and as a result itis pale in color rather than dark

White Wine

made from pale grapes (mostly white butsometimes black as well )which are skinned beforethe fermentation process begins, and as a result itis pale in color rather than dark

Sparkling Wine

made from a variety of grapes and with differentproduction processes, but have a presence ofbubbles

Sparkling Wine

made from a variety of grapes and with differentproduction processes, but have a presence ofbubbles


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Rose Wine:

have enough of a reddish tinge to make themassuredly not white.

Rose Wine:

have enough of a reddish tinge to make themassuredly not white.

Fortified Wine:

fortified with additional alcohol that's been added tothe base wine during fermentation, bringing theaverage alcohol content up around 17-20%

Fortified Wine:

fortified with additional alcohol that's been added tothe base wine during fermentation, bringing theaverage alcohol content up around 17-20%

Dessert Wine:

sweet wines typically served with dessert

Dessert Wine:

sweet wines typically served with dessert


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Red Wine

Cabernet Sauvignon

Merlot

Pinot Noir

Zinfandel

Syrah/Shiraz

Malbec


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White Wine

Chardonnay

Chenin Blanc

Sauvignon Blanc

Viognier


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Market currently stands at 25 million liters wrt Volume

Consumption expected to be 18 million by the end of 2011

Consumed mostly in 4 cities, Mumbai, New Delhi, Goa and

Bangalore

West India 41% of total volume sales of wine North India

29%volume sales

Only six Indian wineries in 2000. Today, the number is 65. Around

85 per cent of these are located in Maharashtra

Around 63 per cent of the volume sales of wine are through off-

trade channel in five-star hotels, pubs and bar-restaurants


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COMPANYWINERY

LOCATION

WHEN

STARTED

08/09

(000 CS)

MKT

SHARE (%)

Chaetae Indage Narayangaon 1986 215 36%

Sula VineyardsNasik 1999 195 33%

Grover

VineyardsBangalore 1999 70 12%

Rest 129 20%

Total 600 100%


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StateMarket share

(in volume)

Andhra Pradesh 1.2 %

Assam 2.2%

Delhi 10.7%

Goa 26.4%

Karnataka 19.4%

Maharashtra 25.9%

Punjab 0.9%

Rajasthan 1.0%

Tamil Nadu 1.5%

Uttar Pradesh 1.0%

West Bengal 2.0%

Sub-total 92.2%

17 million liters of wine was consumed

in 2010, and 20 million is expected by

2011.

Almost 80% of wine consumption is

done is cities of Mumbai, Goa, Delhi and

Bangalore

Red wine is consumed the most (45%).

White wine stands second with a market

share of 40%, followed by sparkling wine

(13%) and rose wine (2%).


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Primary Research

Questionnaire based analysis

84 Respondents

Age Range: 25-60 Years

Male Female Ratio: 1:1 approx.

Income Level: Minimum 7 Lakhs PA

Areas: South Delhi, Central Delhi, Noida

Secondary Research


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Factors influencing purchase decision


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50

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France

Italy

Spain

New zealand

Argentina

Canada

India

Australia

France Italy SpainNew

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Series1 50 2 10 2 0 0 3 3


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Sula

Moet & Chandon

Merlot

White wine

Dom Perignon

Shiraz, Pinot Noir

Red wineJacobs Creek

French Wine

Souvignon

Sula

rover

Sauvignon lanc,Chardonna

White wine

Red wine

Cham agneDom Perignon

Chantilli

Merlot

Current WineDrinkers

Potential WineDrinkers


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Chateau DOri

Sula Wines

Zinzi


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Cava

Riviera

Chantilli


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