Dissemination Strategies: What Works for Whom

18
Dissemination Strategies: What Works for Whom Elaine Mulligan Dissemination Community of Practice January 26, 2012 The Dissemination Community of Practice Facilitators also include Connie Hawkins of Region 2 PTAC, Lisa Küpper of NICHCY, and Shauna Crane of the Mountain Plains RRC

TAGS:

description

Dissemination Strategies: What Works for Whom. Elaine Mulligan Dissemination Community of Practice January 26, 2012. The Dissemination Community of Practice Facilitators also include Connie Hawkins of Region 2 PTAC, Lisa Küpper of NICHCY, and Shauna Crane of the Mountain Plains RRC. - PowerPoint PPT Presentation

Transcript of Dissemination Strategies: What Works for Whom

Page 1: Dissemination Strategies: What Works for Whom

Dissemination Strategies: What Works for Whom

Elaine Mulligan

Dissemination Community of Practice

January 26, 2012

The Dissemination Community of Practice Facilitators also include Connie Hawkins of Region 2 PTAC, Lisa Küpper of NICHCY, and Shauna Crane of the Mountain Plains RRC

Page 2: Dissemination Strategies: What Works for Whom

Today’s Agenda

Who’s here? (Name and Role)

Exploring Mediums (what works for whom)

Measurement: It doesn’t count if you don’t count

it!

Page 3: Dissemination Strategies: What Works for Whom

Who is here?

Name and Organization

Which audiences are you trying to reach? (e.g., working teachers, parents, state agency personnel)

Page 4: Dissemination Strategies: What Works for Whom

Some dissemination mediums

Twitter

Email marketing applications

Daily Facebook

posts

Wiggio

Google+

Website posts

Page 5: Dissemination Strategies: What Works for Whom

What it takes: Money: $10 to

$150 per month Time: Initial

training/ experimentation, then a half hour per announcement

Scaffolding: Working through email blocks, managing bounces

Users reached: Best for private individuals, school districts, states

Integration with: Facebook, Twitter, link to website

Analytics: Great! Tracks opens, link clicks, more

What you get:

Email Marketing

Page 6: Dissemination Strategies: What Works for Whom

What it takes: Money: $0 Time: Several hours

to build your page, then about a half hour a day to post and build connections

Scaffolding: Takes a while to break down veteran educators’ resistance

Users reached: Families, young educators, non-profit organizations

Integration with: Twitter, web page (can drive traffic)

Analytics: Embedded, with weekly reports

What you get:

Facebook Posts

Page 7: Dissemination Strategies: What Works for Whom

What it takes: Money: $0 Time: A couple of

hours to set up and connect to partners, then manage in 5-minute increments

Scaffolding: Slow to build a following, but over time you will build a useful network

Users reached: Young professionals, professional organizations, non-profits

Integration with: Facebook, website (drive traffic)

Analytics: Several providers with some basic free info (we use TwitterCounter) – coming soon within Twitter

What you get:

Twitter

Page 8: Dissemination Strategies: What Works for Whom

What it takes: Money: $0 Time: Varies Scaffolding: This is

brand new – pages were just allowed in November 2011. It’s an emerging medium.

Users reached: Few – best for closed group. Circles allow targeted posts, Hangouts give FREE video conferencing

Integration with: Google Docs, all Google applications (including Google search!)

What you get:

Google Plus

Page 9: Dissemination Strategies: What Works for Whom

What it takes: Money: $0 Time: An hour or so

to set up and connect to partners, then post as needed, with options for daily updates from group members

Scaffolding: Some learning curve

Users reached: Ideal for closed groups (invitation based)

Integration with: Email, iPhone app

Analytics: None

What you get:

Wiggio

Page 10: Dissemination Strategies: What Works for Whom

What it takes: Money: Depends

on who has website admin status (staff or consultant)

Time: Varies Scaffolding: Can

be considerable – takes a skilled or fearless staff member

Users reached: All Integration with:

Facebook, Twitter, newsletter (be sure to DO the integration)

Analytics: Google Analytics (free)

What you get:

Website Posts

Page 11: Dissemination Strategies: What Works for Whom

Let’s talk about it . . .

Page 12: Dissemination Strategies: What Works for Whom

Measurement – it counts!

Google Analytics

Facebook Insights

Twitter

Newsletter Opens

Page 13: Dissemination Strategies: What Works for Whom

Google Analytics

Google Analytics 101 power point http://nichcy.org/wp-content/uploads/docs/dissemcop/GoogleAnalytics101.ppsx

Page 14: Dissemination Strategies: What Works for Whom

Facebook Analytics

Page 15: Dissemination Strategies: What Works for Whom

Twitter Analytics

http://www.readwriteweb.com/archives/top_twitter_analytics_tools.php

Page 16: Dissemination Strategies: What Works for Whom

Newsletter Opens

Source Industry Open Rate

Mailermailer.com Education 11.5%

Marketingprofs.com Education 11.5%

Onlinemarketing-trends.com

Education/Training 13.46%

Mailchimp.com Education & Training 16.64%

Gregjordandesign.com Education & Training 16.64%

Melissadata.com Education 17.75%

Constantcontact.com Education and Services 19.0%

Average 15.21%

Page 17: Dissemination Strategies: What Works for Whom

For more information . . .

NICHCY.org/dissemination Mashable.com www.NTEN.org

Or post/email this Community via: Dissemination community on

Tacommunities.org (http://tacommunities.org/community/view/id/5008)

TA&D Dissemination group on NING (http://tadnet.ning.com/group/dissemination)

Page 18: Dissemination Strategies: What Works for Whom

Let us know how we’re doing!

Please complete the brief web conference evaluation at

http://survey.constantcontact.com/survey/a07e5hp91e9gx3oid4r/start


WP.5 Dissemination & Exploitation D5.1 Communication ... · WP.5 Dissemination & Exploitation D5.1 Communication & Dissemination Plan 2. RECAP DISSEMINATION STRATEGY 2.1 Objectives

WP.5 Dissemination & Exploitation D5.1 Communication ... · WP.5 Dissemination & Exploitation D5.1 Communication & Dissemination Plan 2. RECAP DISSEMINATION STRATEGY 2.1 Objectives

What Process Works For Whom: Individual Differences And ...

What Process Works For Whom: Individual Differences And ...

Aggregation and Dissemination of Collective Cultural Works

Aggregation and Dissemination of Collective Cultural Works

Works Department Govt. Of Odisha - OPWD CODE VOL.-II · 2019-09-23 · works to whom measurement books have been supplied for the purpose. (In important cases the divisional Officer

Works Department Govt. Of Odisha - OPWD CODE VOL.-II · 2019-09-23 · works to whom measurement books have been supplied for the purpose. (In important cases the divisional Officer

vocational rehabilitation what works, for whom, and when? - Gov.UK

vocational rehabilitation what works, for whom, and when? - Gov.UK

Harvey: The Angels, Ashes Dance Back & other choral works · Richard Wagner, a composer for whom Harvey’s fascina - tion has surfaced in several recent works, particu larly the2006

Harvey: The Angels, Ashes Dance Back & other choral works · Richard Wagner, a composer for whom Harvey’s fascina - tion has surfaced in several recent works, particu larly the2006

Dissemination Plan - NatRisk plan v02.pdf · Dissemination strategy 2.1 Overview The dissemination strategy defines clear guidelines for the dissemination activities including all

Dissemination Plan - NatRisk plan v02.pdf · Dissemination strategy 2.1 Overview The dissemination strategy defines clear guidelines for the dissemination activities including all

Conservation Enterprise: What Works, Where and for Whom?

Conservation Enterprise: What Works, Where and for Whom?

What Works for Whom?

What Works for Whom?

Project Dissemination Plan. Planning for dissemination Several questions: – What (the message) – To whom (the audience) – How (the method) – When (the.

Project Dissemination Plan. Planning for dissemination Several questions: – What (the message) – To whom (the audience) – How (the method) – When (the.

Dissemination Report - Europa · dissemination of the Biomedical Data Journal. The dissemination activities during the third year focused on the dissemination of the OpenScienceLink

Dissemination Report - Europa · dissemination of the Biomedical Data Journal. The dissemination activities during the third year focused on the dissemination of the OpenScienceLink

D6.5 Initial dissemination report, including initial ...€¦ · Social Media Communication Strategy..... 17 3.5. Networking with Relevant Communities ... hoW, Where and to Whom,

D6.5 Initial dissemination report, including initial ...€¦ · Social Media Communication Strategy..... 17 3.5. Networking with Relevant Communities ... hoW, Where and to Whom,

Comparison of Four Cessation Programs: What Works Best ? For Whom?

Comparison of Four Cessation Programs: What Works Best ? For Whom?

Service Evaluation - Age UK · Question 7: How will evaluation findings be disseminated? The dissemination of the evaluation findings, including how and to whom they will be presented,

Service Evaluation - Age UK · Question 7: How will evaluation findings be disseminated? The dissemination of the evaluation findings, including how and to whom they will be presented,

WP7 - Dissemination & Exploitation Draft plan for dissemination … · The following activities refer to WP7 “Dissemination & Exploitation” and specifically to task 7.1 “Dissemination”

WP7 - Dissemination & Exploitation Draft plan for dissemination … · The following activities refer to WP7 “Dissemination & Exploitation” and specifically to task 7.1 “Dissemination”

DELIVERABLE 5.1 DISSEMINATION PLAN · DELIVERABLE 5.1 DISSEMINATION PLAN WP5 – DISSEMINATION AND EXPLOITATION WP Leader: UNIMED Target groups: project partners (SC) Dissemination

DELIVERABLE 5.1 DISSEMINATION PLAN · DELIVERABLE 5.1 DISSEMINATION PLAN WP5 – DISSEMINATION AND EXPLOITATION WP Leader: UNIMED Target groups: project partners (SC) Dissemination

Conservation Enterprise: What Works, Where and for Whom? · Conservation Enterprise: What Works, Where and for Whom? 1 The gatekeeper series of the Natural Resources Group at IIED

Conservation Enterprise: What Works, Where and for Whom? · Conservation Enterprise: What Works, Where and for Whom? 1 The gatekeeper series of the Natural Resources Group at IIED

D7.1: Dissemination and communication plan...WP7 – Dissemination and communication Task T7.1 – Dissemination and communication strategy Dissemination level Public Issue date 18/09/2017

D7.1: Dissemination and communication plan...WP7 – Dissemination and communication Task T7.1 – Dissemination and communication strategy Dissemination level Public Issue date 18/09/2017

Management of stakeholder relationships and communication at Statistics Finland UNECE Works Session on Statistical Dissemination and Communication Geneva,

Management of stakeholder relationships and communication at Statistics Finland UNECE Works Session on Statistical Dissemination and Communication Geneva,

D7.1 Dissemination Plan and myAirCoach dissemination …dissemination plans specifically reflecting yearly project activities. The present document is the first myAirCoach dissemination

D7.1 Dissemination Plan and myAirCoach dissemination …dissemination plans specifically reflecting yearly project activities. The present document is the first myAirCoach dissemination