Dissecting the human experience - Internet Info · Global share of internet usage by platform...
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1 Dissecting the human experience ...and it’s significance in performance marketing
Transcript of Dissecting the human experience - Internet Info · Global share of internet usage by platform...
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Dissecting the human experience ...and it’s significance in performance marketing
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State of affairs
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The consumer was at the centre of all these developments
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Those same consumers process 34 gigabytes of information per day Source: University of California-San Diego, 2016
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47% believe they have read fake news Source: UK Network Research, 2017
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26% desktop 15% mobile users resort to ad blocking Source: Bloomberg US, 2016
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“The consumer isn’t a moron. She’s your wife.”
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Winners & losers
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Exceptions to the rule
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How do we win?
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Context
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Data
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Personalisation
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Programmatic
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Maps
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Machine learning
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Academia
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Thank you
Děkuji