Disruptive Innovation in online education
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Transcript of Disruptive Innovation in online education
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Prepared by Futurebookswww.futurebooks.com.sgAs of November 2011
DISRUPTIVE INNOVATION IN ONLINE EDUCATION
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CLAYTON CHRISTENSEN’S INDUSTRY INSIGHTS
There is a difference between 'sustained innovation' and 'disruptive innovation'. The former follows the companies' trajectory - the latter changes it. Disruption occurs when business significantly reduces price and significantly increases quality, at the same time.
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3 DISRUPTIVE FORCES OF ONLINE EDUCATION
Significant reduction in cost of education and tutors ie removing people.Improved quality of education through technology such as adaptive learning and visualisation.New types of learning / thinking not common taught.
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ONLINE EDUCATION IS DISRUPTING THE CLASSROOM
Disruptive innovation
Sustainable Innovation
Make incremental improvements
Follow company trajectory
Make enormous improvements
Break company trajectory
Lower risk Higher risk
Class-centric education
Student-centric education
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HOW TO THINK ABOUT DISRUPTION
Education businesses fail daily because entrepreneurs think of education as a quality problem. Customers think of it as a cost problem.
Avichal Garg, founder of PrepMe
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SIX APPROACHES IN ONLINE EDUCATION
LEARNING
PLATFORMS
TESTS TUTORS /
TEACHERS
OPEN EDUCATI
ONSOCIAL GAMIFY
TopchalksSnapwiz
PrepHub
PrepMe
ePrep
Brightstorm
Skillshare
TutorcityNixty
Revoluminary
NIIT
KnewtonBlackboard
Sclipo
Vriti
Carnegie learning
Apex Advanced Placement
Time to Learn
Get Smarter
LearnBop
Khan Academy
Howcast
P2PU
Grokit
Edmodo
Magoosh ePals
Sophia
Stickery
Tabula Digital
Motion Math
Airy Labs
LeapFrog EnterprisesDisruptors
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WHO GOT FUNDED*
Sector Funding*
Learning platforms > $60m
Tests $30-60m
Social < $30m
Tutors / Teachers < $10m
Open education < $10m
Gamify < $10m
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WHO BOUGHT AND WHO GOT BOUGHT
Providential Capital (Ascend Capital) bought Blackboard Inc and PrepMe.Ascend Capital invested in Tabula Digital.Apollo Group (largest for-profit education provider worldwide) bought Carnegie Learning.Other significant investors include Intel Capital, JAFCO Asia and Google Ventures.
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SUMMARY OF RESEARCH
30% of competitors researched receiving Series A funding in 2008.Only 3 of the competitors are publically listed. The 30 competitors fit into 6 categories.
Online education is a young industry
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TERMS OF USE
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not be reproduced or appropriated in any manner without written permission of FUTUREBOOKS PTE LTD.4. Any request to otherwise reproduce the Contents from this Web Site for publication or commercial use should be addressed to: [email protected] of Warranties and Liability5. The Contents of this Document are provided on an “as is” basis without warranties of any kind. To the fullest extent permitted by law, FUTUREBOOKS PTE LTD does not warrant and hereby disclaims any warranty:(a) as to the accuracy, correctness, reliability, timeliness, non-infringement, title, merchantability or fitness for any particular purpose of the Contents of this Document;(b) that the Contents available through this Document or any functions associated therewith will be uninterrupted or error-free, or that defects will be corrected or that this Document and the server is and will be free of all viruses and/or other harmful elements.6. FUTUREBOOKS PTE LTD shall also not be liable for any damage or loss of any kind caused as a result (direct or indirect) of the use of the Document, including but not limited to any damage or loss suffered as a result of reliance on the Contents contained in or available from the Document.