Disruption 101
-
Upload
bruce-macmillan -
Category
Business
-
view
139 -
download
0
Transcript of Disruption 101
@bmacdfw
DISRUPTION IN DESTINATION BRANDING…
@bmacdfw
DISRUPTION…AN OPPORTUNITY FOR ACTION
BRUCE MACMILLAN APPETITE FOR DISRUPTION
1
@bmacdfw
DISRUPTION IN DESTINATION BRANDING…
@bmacdfw5
DISRUPTION
Driving Forces
Types of Disruption
What Can I Do About it?
Opportunities in your space
@bmacdfw8
STARTED IN 1984
AT ITS PEAK IN 2004, BLOCKBUSTER CONSISTED OF NEARLY 60,000 EMPLOYEES AND OVER 9,000 STORES.
NAMED AS ONE OF THE “BEST PLACES TO WORK IN AMERICA”.
VIACOM PURCHASED BLOCKBUSTER FOR $8.4 BILLION IN 1994 FROM WAYNE HIEZUENGA
SEPTEMBER 2010 BLOCKBUSTER DECLARED BANKRUPTCY
@bmacdfw@bmacdfw
STARTED IN 1997
REED HASTINGS OFFERED TO SELL NETFLIX TO BLOCKBUSTER FOR $20 MILLION IN 2000.
MARKET CAPITALIZATION OF $42 BILLION
3,500 EMPLOYEES AND 75 MILLION USERS WORLD-WIDE
GENERATES OVER 50% OF US PRIME-TIME WEB TRAFFIC
@bmacdfw15
@bmacdfw
Starts out with a smaller,
underserved customer
segment (the extendable core)
…and then migrates…
DISRUPTION
@bmacdfw22
“It's true that in the hyperconnected world, in the age of Facebook and Twitter, the people are more empowered and a lot more innovation and ideas will come from the bottom up, not just
the top down. That's a good thing - in theory.”
Thomas Friedman
@bmacdfw
@bmacdfw23
GLOBAL CONNECTIVITY Low Cost/Accelerated development
@bmacdfw
COMPLEX/SLOW SIMPLE/FAST
RAISING MONEY
HIRING SKILL
@bmacdfw25
@bmacdfw
DISRUPTION AS SPORT
“The innovators who create products at hackathons aren’t even trying to disrupt your business. You’re just the collateral
damage.”
Larry Downes and Paul NunesHarvard Business Review
March 2013
@bmacdfw29
@bmacdfw
BIG-BANG DISRUPTION
STARTED IN JUNE 2010
OPERATING IN 400+ CITIES IN 68 COUNTRIES
75+ MILLION GLOBAL CUSTOMERS
ONE BILLION TOTAL RIDES/TWO MILLION+ RIDES PER DAY
50,000 DRIVERS BEING ADDED PER MONTH
RECENTLY VALUED AT $62.5 BILLION
@bmacdfw50
@bmacdfw
Disruption in Your Space Approach #1: Create a bigger story
Double-down on a better care experience
@bmacdfw51
@bmacdfw
Double-down on a better care experience
Disruption in Your Space Approach #1: Create a bigger story
@bmacdfw52
@bmacdfw
Combine high-touch and high-tech
Disruption in Your Space Approach #2: Create Your Own Disruption
@bmacdfw53
@bmacdfw
Disruption in Your Space Approach #2: Create Your Own Disruption
Combine high-touch and high-tech