How to disrupt established markets with SEO in 2015 - LOGIN 2015
Disrupt Overview - 2015
Transcript of Disrupt Overview - 2015
THE LEADING YOUTH CULTURE MEDIA COMPANY MEDIA DECK Q3 2015
Ⓒ COPYRIGHT 2015 DISRUPT / DISRUPT CREATIVE LTD - ALL RIGHTS RESERVED
OUR STORY
….STARTED IN A BEDROOM NOW WE HERE!
WE ARE THE CREATORS OF YOUTH CULTURE. FOUNDED BY MATT THORNE AND PHIL KEMISH
Co-founded by Matt in 2009, GRM DAILY was built to give British urban music a platform to be recognised. It has since become the UK’s biggest community or urban music and fashion conscious culture fanatics.
+ 1.5 MILLION HITS / MONTH + 100+ MILLION YOUTUBE VIEWS + POWERFUL VOICE IN MUSIC + 350K+ SOCIAL INFLUENCE + BRAND CONSCIOUS AUDIENCE
WE’VE CREATED THE UK’S BIGGEST URBAN ENTERTAINMENT WEBSITE.
GRM DAILY
WE DISCOVERED MARKETING TO THIS AUDIENCE WAS A COMMON CHALLENGE, ONE WE COULD SOLVE.
8 MILLION 15-24 YEAR OLDS SHARE AND CONSUME MEDIA IN THE UK EVERY DAY!
NOT TAKING INTO ACCOUNT GEN X’ERS!
HOW DO YOU PLAN TO STAY RELEVANT?
DISRUPT
WE ARE THE LEADING COLLECTIVE OF YOUTH CULTURE CREATORS, INFLUENCERS, CURATORS, PUBLISHERS, FESTIVALS, ARTISTS AND TALENT. WE ARE THE DISRUPTIVE
INFLUENCERS + CREATORSPLATFORMS + WEBSITES BRANDS + CONTENT
PLUG INTO OUR AUDIENCE OF 5 MILLION PEOPLE, WORK WITH OUR PLATFORMS AND CREATORS TO BUILD YOUR BRAND.
CONNECT TO CULTURE
THE DISRUPTORS
£120AVERAGE DISPOSABLEMONTHLY SPEND
+ ARTISTS + CREATORS + INFLUENCERS + YOUTUBER’S + TASTEMAKERS + BLOGGERS + PLATFORMS
5 MILLION REACH150M MINUTES WATCHED/MONTH
1. MUSIC 2. FASHION 3. SPORT 4. GAMING 5. FILMTOP INTERESTS
30% EDITORIAL
70% VIDEO
6:41MINSINTERNET VIDEO
5:48MINSSMARTPHONE
3.2M 3.5M 50M
MALE66%33%FEMALE
CONTENT CONSUMPTION
*DATA SOURCE - NEILSON UK TEEN STUDY 2015
A LEADING NETWORK OF
COLLABORATE INFLUNCERS + DISRUPTORS
DISRUPT
CREATE CONVERT BRANDS + AGENCIES CONTENT +
PRODUCTS
WE CONNECT BRANDS, AGENCIES AND CONTENT MAKERS.
CONVERT COLLABORATE
CASE STUDY - AG BARR
CREATE
IN 3 YEARS WE’VE MADE KA DRINKS THE LEADING URBAN SOFT DRINK + PIONEERS OF THE UK GRIME SCENE.
+ 9% SALES UPLIFT YEAR 3 + BRAND SENTIMENT 83% INCREASE + #RATED AWARDS 11.8M IMPRESSIONS + TRENDED #1 ON TWITTER FOR 24 HOURS + 16 ARTISTS PARTNERSHIPS / 13 VIDEOS OVER 1MILLION VIEWS + PRESS COVERAGE - THE SUN, THE MIRROR, VICE, NME + MORE
WE CREATED THE FIRST EVER GRIME MUSIC AWARDS WITH KA DRINKS #RATEDAWARDS
YOU CAN BE NEXT…
TINCHY STRYDER X CURRYS AMERICAN FRESHMAN X JAMAL EDWARDS
To build your brand, understand the new wave of young consumers, create content, collaborate with the influencers that define youth culture holla at us.
LEADING YOUTH CULTURE.
WE BELIEVE BRANDS THAT LEAD CULTURE ARE MORE SUCCESSFUL THAN THOSE THAT FOLLOW
HOW ARE YOU LEADING?
Visit : www.disruptltd.comFollow us: @DisruptCommercial Enquiries [email protected]
Studio Disrupt | The Ugli Campus 56 Wood Lane, London, W12 7SB
COME FOR A JAEGERGET IN TOUCH
DISRUPT ISN’T JUST OUR NAME, ITS OUR APPROACH, ITS OUR LIFE.
THANKS.