DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change &...
Transcript of DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change &...
![Page 1: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/1.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
DisRUPtPreparing the 9 Minute Pitch
![Page 2: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/2.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
You’ve got 10 seconds
![Page 3: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/3.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
You’ve got 10 seconds
![Page 4: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/4.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
You’ve got 10 seconds to grab your audience’s attention
![Page 5: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/5.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
You’ve got 10 seconds to grab your audience’s attention
And another 8 minutes and 50 seconds
![Page 6: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/6.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
You’ve got 10 seconds to grab your audience’s attention
And another 8 minutes and 50 seconds to keep it.
![Page 7: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/7.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Well, you are almost there. . .
![Page 8: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/8.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Well, you are almost there. . .You have started with some hypotheses,put them into context and defined an opportunity.
![Page 9: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/9.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Well, you are almost there. . .You have started with some hypotheses,put them into context and defined an opportunity.
You have generated severalTerrific ideas and moulded theminto a single solution.
![Page 10: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/10.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Well, you are almost there. . .You have started with some hypotheses,put them into context and defined an opportunity.
You have generated severalTerrific ideas and moulded theminto a single solution.
Now you have to sell the ideato those that matter.
![Page 11: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/11.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Think about a movie preview. . .
![Page 12: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/12.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Think about a movie preview. . .
If the producers really want to get you
excited about seeing a movie
![Page 13: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/13.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Think about a movie preview. . .
If the producers really want to get you
excited about seeing a movieThey know they have to ‘hook’ you in quickly,
with the title & narration.
![Page 14: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/14.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Think about a movie preview. . .
If the producers really want to get you
excited about seeing a movieThey know they have to ‘hook’ you in quickly,
with the title & narration.
You know the guy with the ‘deep’ cinema voice . . .
![Page 15: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/15.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Think about a movie preview. . .
If the producers really want to get you
excited about seeing a movieThey know they have to ‘hook’ you in quickly,
with the title & narration.
You know the guy with the ‘deep’ cinema voice . . .COMING SOON . . . to a Cinema Near You!
![Page 16: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/16.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Once they have grabbed your attention . . .
![Page 17: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/17.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Once they have grabbed your attention . . .
They then have less than
5 minutes to persuade
you with the rest of the trailer.
![Page 18: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/18.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Once they have grabbed your attention . . .
They then have less than
5 minutes to persuade
you with the rest of the trailer.
![Page 19: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/19.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
In our scenario we are going develop a9 minute pitch.
![Page 20: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/20.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
In our scenario we are going develop a9 minute pitch.
Why 9 minutes?
![Page 21: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/21.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
In our scenario we are going develop a9 minute pitch.
Why 9 minutes?
Because it promotes precision,
in your thinking and organisation.
![Page 22: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/22.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
In our scenario we are going develop a9 minute pitch.
Why 9 minutes?
Because it promotes precision,
in your thinking and organisation.
It will ensure you remember the
important details and pack as much
meaning into those minutes
as you can.
![Page 23: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/23.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Just like the movie trailerthere are 3 distinct phases. . .
![Page 24: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/24.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Just like the movie trailerthere are 3 distinct phases. . .
1. Start by creating empathy - why should I care?
![Page 25: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/25.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Just like the movie trailerthere are 3 distinct phases. . .
1. Start by creating empathy - why should I care?
2. Continue by building tension - I’m curious to see where this is going?
![Page 26: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/26.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Just like the movie trailerthere are 3 distinct phases. . .
1. Start by creating empathy - why should I care?
2. Continue by building tension - I’m curious to see where this is going?
3. Turning your audience into believers - Hey, this is great. How do we implement it?
![Page 27: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/27.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Whilst Power point has become a bit of a cliché presentation tool, let’sassume that most are goingto revert to it in some form or other.
![Page 28: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/28.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Whilst Power point has become a bit of a cliché presentation tool, let’sassume that most are goingto revert to it in some form or other.
![Page 29: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/29.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Whilst Power point has become a bit of a cliché presentation tool, let’sassume that most are goingto revert to it in some form or other.
Whether you use this program oranother method, the concept is to show 1 slide or image, per minute.
![Page 30: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/30.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
When putting your slides togetherkeep them as visually appealingas possible, with minimal text.
![Page 31: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/31.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
When putting your slides togetherkeep them as visually appealingas possible, with minimal text.
The Key Elements should be:
![Page 32: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/32.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
When putting your slides togetherkeep them as visually appealingas possible, with minimal text.
The Key Elements should be:
• Photo’s
![Page 33: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/33.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
When putting your slides togetherkeep them as visually appealingas possible, with minimal text.
The Key Elements should be:
• Photo’s• Graphics
![Page 34: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/34.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
When putting your slides togetherkeep them as visually appealingas possible, with minimal text.
The Key Elements should be:
• Photo’s• Graphics• Video
![Page 35: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/35.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
When putting your slides togetherkeep them as visually appealingas possible, with minimal text.
The Key Elements should be:
• Photo’s• Graphics• Video• A few bullet points
![Page 36: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/36.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Divide your pitch into three 3 minutes sections:
![Page 37: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/37.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Divide your pitch into three 3 minutes sections:
• For creating empathy = 3 minutes
![Page 38: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/38.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Divide your pitch into three 3 minutes sections:
• For creating empathy = 3 minutes
![Page 39: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/39.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Divide your pitch into three 3 minutes sections:
• For creating empathy = 3 minutes
• For building tension = 3 minutes
![Page 40: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/40.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Divide your pitch into three 3 minutes sections:
• For creating empathy = 3 minutes
• For building tension = 3 minutes
![Page 41: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/41.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Divide your pitch into three 3 minutes sections:
• For creating empathy = 3 minutes
• For building tension = 3 minutes
• For making them believers = 3 minutes
![Page 42: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/42.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Divide your pitch into three 3 minutes sections:
• For creating empathy = 3 minutes
• For building tension = 3 minutes
• For making them believers = 3 minutes
![Page 43: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/43.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Divide your pitch into three 3 minutes sections:
• For creating empathy = 3 minutes
• For building tension = 3 minutes
• For making them believers = 3 minutes
There can be some ‘unspecified’ time eitherside of this for introductions & discussion.
![Page 44: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/44.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
You want to fully immerse your audience in a
‘Flow State’
![Page 45: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/45.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
You want to fully immerse your audience in a
‘Flow State’
for the entire 9 minutes.
![Page 46: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/46.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
You want to fully immerse your audience in a
‘Flow State’
for the entire 9 minutes.
![Page 47: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/47.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
You want to fully immerse your audience in a
‘Flow State’
for the entire 9 minutes.
So they ‘focus’ on what you are presenting, and they forget aboutthe worries & frustrations, that they broughtinto the room.
![Page 48: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/48.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
In order to achieve this focused presentationyou need to establish some Ground Rules:
![Page 49: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/49.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
In order to achieve this focused presentationyou need to establish some Ground Rules: • No talking or interruptions, walking in or out.
![Page 50: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/50.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
In order to achieve this focused presentationyou need to establish some Ground Rules: • No talking or interruptions, walking in or out.
• No phone calls or texting, (phones should be switched off OR put on ‘silent’ setting). Laptops & ipads - put away.
![Page 51: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/51.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
In order to achieve this focused presentationyou need to establish some Ground Rules: • No talking or interruptions, walking in or out.
• No phone calls or texting, (phones should be switched off OR put on ‘silent’ setting). Laptops & ipads - put away.
• Hold all questions to the very end!
![Page 52: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/52.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
So how do we go aboutbuilding this presentation?
![Page 53: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/53.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
So how do we go aboutbuilding this presentation?
We need to ‘focus’ on each of the 3 sections,Breaking them down into 3 slides;Or 3 key points of your processin arriving at a solution.
![Page 54: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/54.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Creating Empathy ( 3 slides, 3 minutes)
![Page 55: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/55.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Creating Empathy ( 3 slides, 3 minutes)
Slide 1 : The Status Quo
![Page 56: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/56.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Creating Empathy ( 3 slides, 3 minutes)
Slide 1 : The Status QuoSlide 2 : The Observations
![Page 57: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/57.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Creating Empathy ( 3 slides, 3 minutes)
Slide 1 : The Status QuoSlide 2 : The ObservationsSlide 3 : The Story
![Page 58: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/58.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Creating Empathy ( 3 slides, 3 minutes)
Slide 1 : The Status QuoSlide 2 : The ObservationsSlide 3 : The Story
This is the point of orientation for your audience, where your objective is to spark their empathy.
![Page 59: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/59.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Creating Empathy ( 3 slides, 3 minutes)
Slide 1 : The Status QuoSlide 2 : The ObservationsSlide 3 : The Story
This is the point of orientation for your audience, where your objective is to spark their empathy.
• Establish inadequacy of current clichés (Status Quo)
![Page 60: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/60.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Creating Empathy ( 3 slides, 3 minutes)
Slide 1 : The Status QuoSlide 2 : The ObservationsSlide 3 : The Story
This is the point of orientation for your audience, where your objective is to spark their empathy.
• Establish inadequacy of current clichés (Status Quo)
• Explain why this is an issue (The observations)
![Page 61: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/61.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Creating Empathy ( 3 slides, 3 minutes)
Slide 1 : The Status QuoSlide 2 : The ObservationsSlide 3 : The Story
This is the point of orientation for your audience, where your objective is to spark their empathy.
• Establish inadequacy of current clichés (Status Quo)
• Explain why this is an issue (The observations)
• & How that’s frustrating the target consumer (The Story)
![Page 62: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/62.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Building Tension ( 3 slides, 3 minutes)
![Page 63: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/63.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Building Tension ( 3 slides, 3 minutes)
Slide 4 : The Insight
![Page 64: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/64.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Building Tension ( 3 slides, 3 minutes)
Slide 4 : The InsightSlide 5 : The Opportunity
![Page 65: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/65.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Building Tension ( 3 slides, 3 minutes)
Slide 4 : The InsightSlide 5 : The OpportunitySlide 6 : The Analogy
![Page 66: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/66.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Building Tension ( 3 slides, 3 minutes)
Slide 4 : The InsightSlide 5 : The OpportunitySlide 6 : The Analogy
This is the point of surprise, intrigue and curiosity for your audience. Your objective is to build tension by;
![Page 67: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/67.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Building Tension ( 3 slides, 3 minutes)
Slide 4 : The InsightSlide 5 : The OpportunitySlide 6 : The Analogy
This is the point of surprise, intrigue and curiosity for your audience. Your objective is to build tension by;
• Introducing something they don’t know (The insight), then;
![Page 68: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/68.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Building Tension ( 3 slides, 3 minutes)
Slide 4 : The InsightSlide 5 : The OpportunitySlide 6 : The Analogy
This is the point of surprise, intrigue and curiosity for your audience. Your objective is to build tension by;
• Introducing something they don’t know (The insight), then;
• Provide a sense of how this knowledge could be used (The Opportunity)
![Page 69: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/69.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Building Tension ( 3 slides, 3 minutes)
Slide 4 : The InsightSlide 5 : The OpportunitySlide 6 : The Analogy
This is the point of surprise, intrigue and curiosity for your audience. Your objective is to build tension by;
• Introducing something they don’t know (The insight), then;
• Provide a sense of how this knowledge could be used (The Opportunity)
• A familiar example to help them understand the potential (The Anology)
![Page 70: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/70.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Making Them Believe ( 3 slides, 3 minutes)
![Page 71: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/71.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Making Them Believe ( 3 slides, 3 minutes)
Slide 7 : The Solution
![Page 72: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/72.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Making Them Believe ( 3 slides, 3 minutes)
Slide 7 : The SolutionSlide 8 : The Advantages
![Page 73: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/73.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Making Them Believe ( 3 slides, 3 minutes)
Slide 7 : The SolutionSlide 8 : The AdvantagesSlide 9 : The Ethos
![Page 74: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/74.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Making Them Believe ( 3 slides, 3 minutes)
Slide 7 : The SolutionSlide 8 : The AdvantagesSlide 9 : The Ethos
This is the audiences reward for having paid attention, because now you get an overview of your solution.
![Page 75: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/75.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Making Them Believe ( 3 slides, 3 minutes)
Slide 7 : The SolutionSlide 8 : The AdvantagesSlide 9 : The Ethos
This is the audiences reward for having paid attention, because now you get an overview of your solution.
• Introduce the answer to the opportunity (The Solution)
![Page 76: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/76.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Making Them Believe ( 3 slides, 3 minutes)
Slide 7 : The SolutionSlide 8 : The AdvantagesSlide 9 : The Ethos
This is the audiences reward for having paid attention, because now you get an overview of your solution.
• Introduce the answer to the opportunity (The Solution)
• The motivation for customers & stakeholders to make the change you’re
suggesting (The Advantages)
![Page 77: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/77.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
Making Them Believe ( 3 slides, 3 minutes)
Slide 7 : The SolutionSlide 8 : The AdvantagesSlide 9 : The Ethos
This is the audiences reward for having paid attention, because now you get an overview of your solution.
• Introduce the answer to the opportunity (The Solution)
• The motivation for customers & stakeholders to make the change you’re
suggesting (The Advantages)
• & The solution’s higher purpose, and possibility (The Ethos).
![Page 78: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/78.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
At the end of
a well structured
9 minute’s
![Page 79: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/79.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
At the end of
a well structured
9 minute’sYou’re done. . .
![Page 80: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/80.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011
At the end of
a well structured
9 minute’sYou’re done. . .
It’s time to enjoy
the applause
and field any questions
from your audience.
![Page 81: DisRUPt - BBCDbbcdcomdes.weebly.com/uploads/1/1/8/...9_min_pitch.pdf · AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011 In our](https://reader030.fdocuments.us/reader030/viewer/2022041116/5f29c93d94f6bc49321c6698/html5/thumbnails/81.jpg)
AD301 - Culture of Change & Innovation 2012 from the book: DISRUPT - by Luke Williams FT Press - 2011