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Displayrate card 2020

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Be seen. An effectivepresence in countless forms.

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Mediahuis DisplayOn websites your target group visits, for new leads or to expand your name recognition, display in video and stills – let us help you paint the perfect picture. From retargeting to flywheel for content, display advertising can take you in a thousand different directions. You’ll work with our strategists to chart the best course. Are you looking for something to blend seamlessly into your content campaign? Then we’ll develop a premium display ad for you. Prefer to be pulling the strings yourself with programmatic advertising? No problem.

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Calculate campaign costsThis is how we calculate the price for your print campaign:

CPM Reach Target Audience* Sizex x x

ExampleThe gross placement price for a Half Page Ad-campaign, 500,000

impressions on Channel ‘Millenials & Generation Z.’:

€ 12.95 x 500 x 1.2 = € 7,770.-

This rate card is subject to the General Advertising Terms and Conditions of Mediahuis Nederland. Version 30.12.2020.

Engagement level → Run of Network Mediahuis Run of Channel Run of Site/App

Display Video YoutubeMediahuis & Partners Youtube

National RegionalMillennials

& Gen. Z Women

Beauty &

Lifestyle Parenting Men Specialty Tech National Regional

Dumpert, sub

sectionstelegraaf.nl

Millennials & Gen.Z

Target Audience Factor CPM 75 75 75 75 80 80 120 120 120 120 120 120 120 100 105 120 120

Brands:

Autovisie

Dumpert ● ● ●

Gooieneemlander ● ● ●

Haarlemsdagblad ● ● ●

IJmuidercourant ● ● ●

Leidschdagblad ● ● ●

Noordhollands Dagblad ● ● ●

Metronieuws ● ● ●

De Telegraaf ● ● ●

telegraaf.nl/entertainment ●

telegraaf.nl/financieel ●

telegraaf.nl/lifestyle ●

telegraaf.nl/sport ●

telegraaf.nl/video/vndg ●

telegraaf.nl/vrouw ●

Beautify ● ● ● ● ●

Bedrock ● ● ● ● ●

Buskruitmet ● ● ● ● ●

Culy ● ● ● ● ●

Famme ● ● ● ● ●

Ikenmama ● ● ● ● ●

J/M ouders ● ● ● ● ●

Mammaenzo ● ● ● ● ●

Manners ● ● ● ●

NSMBL ● ● ● ● ●

Onemorething ● ● ● ● ●

Roomed ● ● ● ● ●

Want ● ● ● ● ●

WorkJuice ● ● ● ● ●

Display: breakdown of network and channels

‘Run or... Network/Channel’ = per network/channel: provided per brand & device wherever possible, depending on your chosen format.‘Run or Brand’ = provided per site and/or app& device wherever possible, depending on your chosen format.

The following pages outline the rate structure, which you can use to calculate the rates per campaign. The placement options per brand, channel and network vary depending on your choice. Please contact your account manager for more information.

This rate card is subject to the General Advertising Terms and Conditions of Mediahuis Nederland. Version 30.12.2020.

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Display: rates

Sizes Run of Network Mediahuis Run of Channel Run of Site/App

Display

Base rate (gross

CPM ROS – index =

100)

Display Video YoutubeMediahuis & Partners

YoutubeNational Regional

Millennials & Gen. Z

Women Beauty

& Lifestyle

Parenting Men Specialty Tech National Regional

Dumpert, sub

sectionstelegraaf.nl

Millennials & Gen.Z

Target Audience Factor CPM 75 75 75 75 80 80 120 120 120 120 120 120 120 100 105 120 120

3D-Cube Swipe Cube € 8.15 € 8.15 € 8.56 € 9.78

Advertorial fixed fixed

Advertorial in newsletter

fixed fixed fixed

Billboard € 16.70 € 12.53 € 13.36 € 13.36 € 20.04 € 20.04 € 20.04 € 20.04 € 20.04 € 20.04 € 20.04 € 16.70 € 17.54 € 20.04 € 20.04

Billboard Expandable € 18.25 € 13.69 € 14.60 € 14.60 € 21.90 € 21.90 € 21.90 € 21.90 € 21.90 € 21.90 € 21.90 € 18.25 € 19.16 € 21.90 € 21.90

Elastic Social € 10.00 € 10.00 € 10.00 € 10.00 € 10.00 € 10.00 € 10.00 € 10.00 € 10.00 € 10.00 € 10.00 € 10.00 € 10.00 € 10.00

Floor Ad € 20.95 € 20.95 € 22.00 € 25.14

Fluid Ad, CPM € 8.35 € 8.35

Half Page Ad € 12.95 € 9.71 € 10.36 € 10.36 € 15.54 € 15.54 € 15.54 € 15.54 € 15.54 € 15.54 € 15.54 € 12.95 € 13.60 € 15.54 € 15.54

Half Page Ad Expandable

€ 14.45 € 10.84 € 11.56 € 11.56 € 17.34 € 17.34 € 17.34 € 17.34 € 17.34 € 17.34 € 17.34 € 14.45 € 15.17 € 17.34 € 17.34

HPTO telegraaf.nl fixed fixed

Interscroller € 10.45 € 7.84 € 8.36 € 8.36 € 12.54 € 12.54 € 12.54 € 12.54 € 12.54 € 12.54 € 12.54 € 10.45 € 10.97 € 12.54 € 12.54

Interstitial € 13.10 € 13.10 € 15.72

Large Rectangle € 7.20 € 5.40 € 5.76 € 5.76 € 7.20 € 7.56 € 8.64

Leaderboard € 5.25 € 3.94 € 4.20 € 4.20 € 6.30 € 6.30 € 6.30 € 6.30 € 6.30 € 6.30 € 6.30 € 5.25 € 5.51 € 6.30 € 6.30

Medium Rectangle € 6.15 € 4.61 € 4.92 € 4.92 € 7.38 € 7.38 € 7.38 € 7.38 € 7.38 € 7.38 € 7.38 € 6.15 € 6.46 € 7.38 € 7.38

Mobile Portrait € 10.00 € 12.00 € 12.00 € 12.00 € 12.00 € 12.00 € 12.00 € 12.00 € 10.00 € 12.00

Native booster, CPM € 16.70 € 20.04 € 20.04 € 20.04 € 20.04 € 20.04 € 20.04 € 20.04

Skin + Billboard € 27.20 € 21.76 € 32.64 € 32.64 € 32.64 € 32.64 € 32.64 € 32.64 € 32.64 € 27.20 € 32.64 € 32.64

Skin + Leaderboard € 24.05 € 19.24 € 28.86 € 28.86 € 28.86 € 28.86 € 28.86 € 28.86 € 28.86 € 24.05 € 28.86 € 28.86

Super Header € 17.00 € 20.40 € 20.40 € 20.40 € 20.40 € 20.40 € 20.40 € 20.40 € 17.00 € 17.85 € 20.40 € 20.40

Wide Skyscraper € 5.25 € 3.94 € 4.20 € 4.20 € 5.25 € 5.51

This rate card is subject to the General Advertising Terms and Conditions of Mediahuis Nederland. Version 30.12.2020.

Special days calendar

2020 Placement days subject to seasonal factor

Easter Sun. April 12 - Mon. April 13 Tue. April 7 – Sat. April 11

Pentecost Sun. May 31 – Mon. June 1 Tue. May 26 – Sat. May 30

Black Friday Fri. November 27 Wed. November 25 – Fri. November 27

Christmas Fri. December 25 – Sat. December 26 Mon. December 14 – Thu. December 24

New Year’s Eve Thu. December 31 Mon. December 28 – Thur. December 31

2020 Special days calendar

Placement days subject to seasonal factor.

This rate card is subject to the General Advertising Terms and Conditions of Mediahuis Nederland. Version 30.12.2020.

Targeting & data

Data

Run of Network Mediahuis Run of Channel / Run of Site

Display YoutubeYoutube

Mediahuis & Partners

National RegionalDumpert,

sub sections telegraaf.nl

telegraaf.nl/ <subsections>

Millennials & Generation Z

+ subchannels

Targeting opportunities + Data surcharges per quality view:

Additional Elastic Native data layer (max. 4x) € 0.25 € 0.25 € 0.25

Targeting opportunities + Data surcharges per 1,000 impressions (CPM):

Youtube € 2.60 € 2.60

Interest € 1.00 € 1.00 € 1.00 € 1.00 € 1.00 € 1.00

Socio-demographic € 1.00 € 1.00 € 1.00 € 1.00 € 1.00 € 1.00

Intent € 2.00 € 2.00 € 2.00 € 2.00 € 2.00 € 2.00

Keyword targeting on request on request

Custom segments on request on request