Display advertising with The Psychologist

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psychologist the september 2011 vol 24 no 9 The shock of the old A special issue reconnecting with Stanley Milgram’s obedience studies, 50 years on towards healthier meetings defending A-level psychology school students and work the realities of studying psychology £5 or free to members of The British Psychological Society letters 626 news 632 big picture centre careers 696 Incorporating Psychologist Appointments c ck of reconnecti m’s obedien son er meetings el psycholog andwork tudying pspsychologist the october 2011 vol 24 no 10 The riots A comment special on disorder, distortion and how psychology can contribute to the debate mindfulness in schools 736 workaholism 740 life’s long and winding roads 748 false confessions 752 £5 or free to members of The British Psychological Society letters 710 news 728 careers 774 looking back 788 Incorporating Psychologist Appointments ogis sorder, ology can psychologist the november 2011 vol 24 no 11 The lure of horror Christian ‘Jeepers’ Jarrett with a Halloween treat the appliance of science 816 until death do us part 820 thoughts on suppression 824 interview with Geoff Bunn 832 £5 or free to members of The British Psychological Society news 804 methods 828 careers 854 looking back 866 Incorporating Psychologist Appointments Advertising with The Psychologist 2012 Media Pack Circulation: 48,000

description

Want to reach a large and affluent audience of professional psychologists with information about your courses, books, products and more? This document will show you how to advertise in The Psychologist, which goes out each month to 48,000 members of the British Psychological Society.

Transcript of Display advertising with The Psychologist

Page 1: Display advertising with The Psychologist

psychologistthe

september 2011vol 24 no 9

The shock of the oldA special issue reconnecting withStanley Milgram’s obediencestudies, 50 years on

towards healthier meetings 668defending A-level psychology 674school students and work 676the realities of studying psychology 706

£5 or free to members of The British Psychological Society

letters 626news 632

big picture centrecareers 696

Incorporating Psychologist Appointments

cck of

reconnectim’s obedien

s on

er meetingsel psychologand work 67tudying psyc

psychologistthe

october 2011vol 24 no 10

The riots A comment special on disorder,distortion and how psychology cancontribute to the debate

mindfulness in schools 736workaholism 740life’s long and winding roads 748false confessions 752

£5 or free to members of The British Psychological Society

letters 710news 728

careers 774looking back 788

Incorporating Psychologist Appointments

ogisstt

sorder,ology can

psychologistthe

november 2011vol 24 no 11

The lure of horrorChristian ‘Jeepers’ Jarrett with aHalloween treat

the appliance of science 816until death do us part 820thoughts on suppression 824interview with Geoff Bunn 832

£5 or free to members of The British Psychological Society

news 804methods 828

careers 854looking back 866

Incorporating Psychologist Appointments

Advertising withThe Psychologist2012 Media Pack

Circulation: 48,000

Page 2: Display advertising with The Psychologist

psychologistthe

august 2011vol 24 no 8

Wish you werehere?Christian Jarrett on thepsychology of holidays

deception in psychological research 580coach your cortex 586working on an acute medical ward 592interview with Alex Haslam 596

£5 or free to members of The British Psychological Society

letters 558big picture centrecareers 610

looking back 622

Incorporating Psychologist Appointments

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The British Psychological Society

The BPS is a professional organisation, charged by the Crown with overseeing, in the public interest, psychology and psychologists. Its publications, websites and other services are your best opportunity to reach a large, affl uent and well-qualifi ed audience of Psychologists.

letters 55big picture centr

careers 610looking back 622

ointtmeentss

The Psychologist

The Psychologist is the Society’s monthly publication, and the undisputed market-leading media for training and events advertising for psychologists – the fi rst choice for advertisers and readers alike.

Each month The Psychologist is read by more than 48,000 members of the British Psychological Society: all have or are working towards an accredited psychology degree. It is also passed on by many, giving it an average issue readership of over 69,000. Three-quarters of all members spend between 15 and 60 minutes reading each issue and keep it indefi nitely to refer back to.

Average issue readership

of over69,000

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Ben Nelmes

Senior Sales Executive

0207 880 [email protected]

Page 3: Display advertising with The Psychologist

Our readers include…

Research workers and lecturers in institutions of higher education.

Clinical psychologists, counselling psychologists, health psychologists and neuropsychologists working in healthcare and community settings, in research or private practice.

Educational psychologists in LEAs, schools, special schools, colleges and clinics.

Occupational psychologists in management, personnel, training, selection and careers advisory services.

Forensic psychologists working in penal institutions and special hospitals.

Sport and exercise psychologists working with teams and individuals.

Students on sixth form, undergraduate (one of the largest and fastest growing subjects at university level) and postgraduate courses.

psychologistthe

october 2011vol 24 no 10

The riots A comment special on disorder,distortion and how psychology cancontribute to the debate

mindfulness in schools 736workaholism 740life’s long and winding roads 748false confessions 752

£5 or free to members of The British Psychological Society

letters 710news 728

careers 774looking back 788

Incorporating Psychologist Appointments

Thehe rriotts sAA comment special on disorder,stostortionn and hhow psychology canntrtribute e to thee debate

fulnlness iin schooools 736hoolism 7740ng g and wwindingg roads 748nfeessionns 752

psychologistthe

september 2011vol 24 no 9

The shock of the oldA special issue reconnecting with

Stanley Milgram’s obedience

studies, 50 years on

towards healthier meetings 668

defending A-level psychology 674

school students and work 676

the realities of studying psychology 706£5 or free to members of

The British Psychological Society

letters 626news 632

big picture centrecareers 696Incorporating Psychologist Appointments

psy 09_11 pOFCa_Layout 1 15/08/2011 13:33 Page 1

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Ben Nelmes

Senior Sales Executive

0207 880 [email protected]

Page 4: Display advertising with The Psychologist

First choice for advertisers

Readers rate The Psychologist as their main source of information about training courses and events, and advertisers tell us that their advertising works.

Advertising with the British Psychological Society is highly visible, and an effective way of reaching out to the right people in the right numbers.

The Psychologist is the one magazine that focuses on professional issues for psychologists, across the range of employment sectors.

44%of readers have responded to an advert in the last

12 months

aders too

rt in th

79%of readers have some infl uence over purchases

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Ben Nelmes

Senior Sales Executive

0207 880 [email protected]

Page 5: Display advertising with The Psychologist

Rates & Dates

2012 Display Schedules

THE

PSYCHOLOGIST

DISPLAY

DEADLINE

INSERT

DELIVERY

PUBLICATION

DATE

January 02 Dec 14 Dec 22 Dec

February 04 Jan 18 Jan 26 Jan

March 01 Feb 15 Feb 23 Feb

April 07 Mar 21 Mar 29 Mar

May 02 Apr 18 Apr 26 Apr

June 09 May 23 May 31 May

July 06 Jun 20 Jun 28 Jun

August 04 Jul 18 Jul 26 Jul

September 08 Aug 22 Aug 30 Aug

October 05 Sep 19 Sep 27 Sep

November 03 Oct 17 Oct 25 Oct

December 07 Nov 21 Nov 29 Nov

2012 Display Schedules

SIZE PRICE

Full Page £1,495

Half Page £795

Quarter Page £495

Eighth Page £295

Cover Position +40%

Advertorial +40%

Inserts POA10% agency commissionAll prices + VAT

Display adverts spec: (height x width)

Full page 248 x 190mm

Half page landscape: 120 x 190mm portrait: 248 x 90mm

Quarter page portrait: 120 x 90mm

Eighth page portrait: 120 x 40mm landscape: 56 x 90mm

Covers only trim size: 297 x 210mm,

bleed size: 303 x 213mm

Supplying artwork:

Please supply pass4press PDF via email.(All PDFs must be high resolution (300dpi), CMYK (we cannot be held responsible for colour content of any RGB fi les supplied) with fonts embedded.)Setting and copy amendments are available in-house, and will carry an extra charge.Please note all new artwork must be approved by The British Psychological Society before being included in the magazine.

Payment

Invoice and voucher copy are mailed after publication, with payment due within 30 days.

Policy

The Psychologist’s policy on advertisements includes:

publication of an advertisement in The Psychologist is not an endorsement either of the advertiser or of the products or services advertised

advertisements should not contain misleading statements

claims made in advertisements must be supported by appropriate evidence if requested

advertisers may not state in any subsequent advertising or promotional piece that their product or service has been advertised in The Psychologist

advertisements must conform to the British Code of Advertising Practice

the Editor of The Psychologist reserves the right to refuse or cancel any advertisement or part of any advertisement without reason or notice.

The full code is published at www.bps.org.uk/psyad and can also be obtained by post from the Society’s offi ce.

Artwork Contact:

Aysha [email protected] 7880 6241

Redactive Publishing Ltd17 Britton StreetLondonEC1M 5TP

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Ben Nelmes

Senior Sales Executive

0207 880 [email protected]