Display AdvertisingOther Options

Presentation to [Client Name][Month Date, Year]

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Source: *eMarketer, February 2008. **NPD Group Mar 2010

XboxThe best of online and TV advertising

An immersive, high-def environment helps build brand awarenessand reach an engaged, web-savvy, mostly male audience.

In-game ads and online game advertising drive interaction, engagement, and key brand metrics.*

Games increase brand awareness and recall, and can be usedin conjunction with online promotions.*

Xbox 360 consoles sold: 39 million worldwide.**

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Source: *Microsoft Internal Data Xbox LIVE subscribers, February 2010Simmon’s National Consumer Study, Spring 2008

Xbox LIVE:The largest social network on TV

A highly desirable audience in a lean-forward, interactive advertising experience.

Combines the best of online and TV advertising in an immersive, high-definition environment that delivers superior results.

More than 23 million Xbox LIVE subscribers worldwide.*

Key measures:• Unique users: 17 million• A new account is created every 5 seconds• http://

advertising.microsoft.com/gaming/xbox-live

Audience profile: • Tech-savvy, influential consumers average

16 hours a week playing video games.• Reach more men 18-34 years old than

The New York Times, ESPN.com andMen’s Health

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Source: comScore Media Metrix, January, 2010 *@Plan, Winter 2009/2010

Key measures:• Unique users: 3,200,000• http://advertising.microsoft.com/gaming/xbo

xcom-advertising

Audience profile: • Adults 25-49 (37%)• Men (67%)• Household income $60K+ (49%)

Xbox.comThe ultimate source for all things Xbox and Xbox 360

Users can find news updates, game trailers, screens, previews, and game strategy information.

Users are media-savvy, have a high propensity to research and buy online, and to talk about productsand services.

Users are engaged with content and are receptive to advertising messages.

Seventy-five percent of Xbox.com visitors have purchased online in the past 30 days.*

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Source: comScore Media Metrix, April 2010

Key measures:• Unique users: 19,100,000• http://advertising.microsoft.com/office-online

Office.comAn extension to the Office Product Suits that enhances productivity

Office.com offers natural at-work reach with high engagement.

The audience is highly affluent, well-educated, and influential.

Top 40 most-visited U.S. website (comScore).

Audience profile:• Household income $75K + (45%)

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Source: comScore Media Metrix, April 2010

Key measures:• Unique users: 1,292,000• http://advertising.microsoft.com/office-live

Audience profile: • Adults 18-49 (63%)• Men (43%), Women (57%)• Household income $50K+ (65%)

Office LiveYour virtual IT department

The ultimate resource for small business owners seeking an online presence.

Over 300,000 small businesses use Microsoft Office Live (officelive.com) to get set up online.

A simple interface, free basic service, and wealth of small business content are accessible to anyone, any place.

Get started with Display Advertising today.

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