Disney Travel Industry Marketing

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Kristina Lee Candidate for Disneyland Resort Travel Industry Marketing Internship Spring 2013| November 2, 2012 fast: (650)766-0714 faster: [email protected]

Transcript of Disney Travel Industry Marketing

Page 1: Disney Travel Industry Marketing

Kristina Lee

Candidate for

Disneyland Resort Travel Industry Marketing Internship

Spring 2013| November 2, 2012

fast: (650)766-0714 faster: [email protected]

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Who Am I?

Nickname: Kristie Senior, San Diego State University Graduating December 2012 Business- Integrated Marketing Communications

Experience from the Walt Disney Company: Disney College Program Alumni-WDW Merchandise Hostess (Fall 2010)

ABC Market Research Intern- ABC NTVS, New York (Summer 2012)

My Internship Experience Includes: Outside Sales, Promotion & Publicity, Management, Sales Support, Market Research, Internet Marketing, Marketing, and Account Management

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Here’s a little bit more about me…

I’ve Worked In These Places Some Important Goals In My Life:

• Travel & see the world. • Be passionate about my career. • Be apart of meaningful brands that connect with people. • Pave the way forward like those who mentored me did.

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What I Can Contribute to Your Team

•  An understanding of the different marketing roles and how each fit into the larger picture of the businesses you support through my education and past internship experience.

•  A team player who will get the job done by applying my current knowledge or by quickly adapting and learning to new skills to get the job done.

•  A curiosity to learn from your team members & the company about marketing strategy, distribution, and trade marketing.

•  A true passion for the Disneyland Resort & The Walt Disney Company brand as both a guest and a current Disney Cast Member.

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I am currently working as a Brand Department intern at a creative agency called i.d.e.a. I am responsible for assisting with account management, client briefs, new business pitches, and also having the opportunity to work with the media, PR, and strategy teams.

When I was a Social Media Intern for Cloud9Nanny.com, I was responsible for updating their social media sites such as Facebook & Twitter. I also have experience with mobile apps.

Avid visitor of Disneyland Resort. Personally visited the park 30+ times in my life. My parents took me to Disneyland at least once every year.

Marketing, advertising or creative agency experience

Versed in and / or familiar with latest social media platforms – such as Facebook, Twitter, foursquare, etc. – and mobile app usage.

Knowledge of Disneyland Resort

Qualifications Relevant Experience

I Have The Experience You Want!

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An individual that possesses a great deal of flexibility, be a highly organized self-starter with the ability to multi-task and be able to quickly adapt to a fluid, dynamic and highly rewarding atmosphere

Qualifications Relevant Experience

As an outside sales representative, I was responsible for establishing and maintaining relationships with 30-40 businesses a day. Rapid changes in client decision-making demanded flexibility from me in order to manage multiple accounts simultaneously.

Demonstrates strong verbal and written communication skills

Demonstrates strong organizational and project management skills

As an Area Sales Manager, I was responsible for managing 28 sales representatives in 7 different markets. I was also responsible for daily reporting to management, coaching sales representatives, managing deadlines, and problem-solving for clients and reps as needed.

During my internship with ABC, I presented a marketing research project to management that demonstrated my understanding of analyzing data and market research to concise stories for clients and internal teams to comprehend.

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Achievements •  Recipient of the ABC National Television Sales Thomas S. Murphy Sponsorship for an all

expense paid 10 week fellowship program in New York City this past summer.

•  Chosen as the Lead Campus Representative for the Disney College Program Campus Rep Team for San Diego (Spring & Fall 2012).

•  Ranked #1 as an Outside Sales Representative in a region of 30 people and ranked within the top 7% out of 600 interns nationwide (Summer 2010).

•  University Directories promoted me to Area Sales Manager for the California region for the summer of 2011. I had the opportunity to lead 7 teams and 28 sales representatives and accomplished over 130% of a regional goal of $340,000 (Summer 2011).

•  Proud Alumni member of Kappa Delta Sorority of Beta Rho.

•  Black belt in Tae-Kwon-Do.

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What Others Say About Me “I had the opportunity to work directly with Kristie on a daily basis, and she demonstrated an intense passion for

sales management by maintaining a professional demeanor. Kristie helped to support a team of around 30 sales reps as she encouraged, inspired, and led by example. Her positive attitude, work ethic, and ability to manage her team efficiently eventually led to her achieving the highest percentage of goal of any other sales manager in the country, at 135%. She is creative, intelligent, a great communicator, and works well under extreme pressure. She was an absolute pleasure to work with on a daily basis and is one of the most optimistic people I have ever met.” –Kyle Mosher, Regional Manager (Summer 2011)

“Kristie did a phenomenal job as the Area Sales Manager for the Pacific Region. Through open communication she went above and beyond to make sure that each and every one of her team members hit their goal. She offered the knowledge and guidance a manager should encompass, as well as the understanding and support of a friend. Not only is Kristie professional and poised, but she is down to earth and a real team player. Kristie is a great manager, and an outstanding individual whom it would be a pleasure to work with again.” -Peggy François, Sales Representative (Summer 2011)

“Top qualities: Great Results, Personable, High Integrity- Kristina did an exceptional job performing and living up to the Disney Guest Service Standards. She was Cast member that the team could consistently count on. Her positive attitude and willingness to be successful was a great contribution to the team.”-Kevin Gober, WDW Merchandise Manager (Fall 2010)

“Kristina was an excellent group leader. She was always able to keep us motivated and sane as we each experienced our own trials and successes as outside sales representative. Her organization skills and persistent attitude definitely allowed the group achieve our goals.”-Jen Powell, University Directories Colleague (Summer 2010)

You may also contact: Daria Nachman, ABC NTVS Market Research Director at (212) 456-6318. Read more of what others say about me on my LinkedIn Profile at www.linkedin.com/in/kristinaklee .

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Why I Want This Internship

“After working for the Walt Disney Company, I realized that I am a huge advocate for this brand because I truly believe in the company’s values. My previous internship experiences and education have shown me that I have a passion and curiosity for understanding and being apart of marketing

strategies that connect people to brands. The opportunity to align my values, curiosity, and passion with this

organization through this internship would truly be a dream come true for me. I am confident that my experience and

passion will allow me to be more than just an intern, but a true contributor to your team.”

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Thank You for all of your time & consideration.

I hope I will have the opportunity to learn from you.

More Information For You Here:

www.linkedin.com/in/kristinaklee @Kristina90L

[email protected] (650)766-0714