Hollywood film industry What is a conglomerate?

A large company that owns a large number of media products for example: television, radio, publishing and the internet.

The 5 conglomerates dominating the market are: Warner Bros, Paramount, 20th Century Fox, Universal and Disney.

Disney

These are some of Disney’s assets:Walt Disney studios home entertainmentThe Muppets studioWalt Disney pictures Disney natureDisneyToon studios Pixar animation studiosWalt Disney recordsHollywood recordsDisney Theatrical ProductionsDisney Live Family EntertainmentMusic Theatre InternationalDisney Media Distribution

How does Disney benefit from owning multiple media brands?

Disney benefit a lot from owning multiple media brands as they are able to target a large proportion of the audience.

For example they are able to target and gain customer loyalty from a wide range of the public from a young age. This can be done through the promotion of ‘The Disney

Channel’, ‘DisneyToons’ and ‘The Disney Shop’. Merchandise can provide revenue and can additionally help

the audience to feel as if they ‘know’ Disney by having a tangible object representing an animation.

Also as Disney own their own distribution company ‘Disney Media Distribution’ it would have been easier to distribute their productions and exhibit them in cinemas. This would

have saved them money which they can now invest in other areas of their company.

Lastly as they expand they dominate more of the market share resulting in them having a larger hold over the other conglomerates additionally allowing them to have a larger

budget which can create a better quality production.

Disney’s greatest film successes

The top 5 successes from Disney are:1) The Lion King2) Beauty and the Beast3) Aladdin4) Little Mermaid 5) Finding Nemo