Disney Analysis
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Jericca D Pearson Alexa van Bergen Case Analysis: Walt-Disney 3/31/15 Walt-Disney Case Analysis 1. What is Walt-Disney Company’s corporate strategy? Walt-Disney’s corporate strategy is to create high family focused content. They want to have better innovation of technology to make their entertainment experience more memorable than others. Lastly, they want to expand more internationally. The strength of the family brand industry is not just to be animation based but to incorporate other things like media network, theme parks and resorts, studio entertainment, consumer products, and interactive media. This allows Disney to be more diverse. This is not just a children named brand, it’s for the whole family, and even adults since they own ESPN. By purchasing and owning ESPN it has changed the way people watch their source of entertainment. You can now watch your services on your phone, computers, and tablets through the internet. Not only can you do this for ESPN you can do it for the Disney channel as well. Disney created and chose to expand its markets by adding Pixar in 2006 and Marvel in 2009. Not only did they expand in through motion picture internationally, but they did so by hotels and resorts, theme parks, cruise liners, television stations, music publishing, and even books directed toward children. Other than United States they have targeted China and Russia, and is available in 100 plus countries.
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Jericca D PearsonAlexa van BergenCase Analysis:Walt-Disney3/31/15Walt-Disney Case Analysis1. What is Walt-Disney Comany!s cororate strategy"Walt-Disney!s cororate strategy is to create high #amily #oc$se% content. &hey 'ant to have (etter innovation o# technology to ma)e their entertainment exerience more memora(le than others. *astly+ they 'ant to exan% more internationally. &he strength o# the #amily (ran% in%$stry is not ,$st to (e animation (ase% ($t to incororate other things li)e me%ia net'or)+ theme ar)s an% resorts+ st$%io entertainment+ cons$mer ro%$cts+ an% interactive me%ia. &his allo's Disney to (e more %iverse. &his is not ,$st a chil%ren name% (ran%+ it!s #or the 'hole #amily+ an% even a%$ltssince they o'n -.P/.By $rchasing an% o'ning -.P/ it has change% the 'ay eole 'atch their so$rce o# entertainment. 0o$ can no' 'atch yo$r services on yo$r hone+ com$ters+ an% ta(lets thro$gh the internet. /ot only can yo$ %o this #or -.P/ yo$ can %o it #or the Disney channel as 'ell. Disney create% an% chose to exan% its mar)ets (y a%%ing Pixar in 1223 an% 4arvel in 1225. /ot only %i% they exan% in thro$gh motion ict$re internationally+ ($t they %i% so (y hotels an% resorts+ theme ar)s+ cr$ise liners+ television stations+ m$sic $(lishing+ an%even (oo)s %irecte% to'ar% chil%ren. 6ther than 7nite% .tates they have targete% China an% 8$ssia+ an% is availa(le in 122 l$s co$ntries.Disney strategy is to imrove their core animation ($siness 'ith ne' s)ills an% characters. By (roa%ening their target gro$s thro$gh other stations li)e -.P/+ they contin$e to (e %iverse an% $se that as one o# their levels o# strategy. &his has roven to (emost s$ccess#$l strategy an% contin$es to (e a #actor in (oth c$rrent an% ne' mar)ets.1. What is yo$r assessment o# the long-term attractiveness o# the in%$stries reresente% in the Walt Disney Comany!s ($siness ort#olio"Disney has a %ecently high long-term attractiveness ($siness ort#olio. Beca$se Disney isso %iverse+ they have attractiveness in m$ltile in%$stries s$ch as me%ia net'or)s+ theme ar)s an% resorts+ st$%io entertainment+ cons$mer ro%$cts+ an% interactive me%ia. -very one o# Disney!s in%$stries create 9$ite a (it o# reven$e. &he one that (rings in the most income is their me%ia net'or). &hey o'n a lot o# channels s$ch as the Disney channel+ *i#etime+ :istory+ an% all o# the -.P/ channels. 4e%ia is not the only one that is com-mon.As 'e all )no'+ Disney is 'ell )no'n #or its ama;ing theme ar)s an% resorts. &hese items are in lace an% 'ill never go a'ay. < met eole #rom 4anchester+ -nglan% 'ho 'ere leaving to hea% to'ar% Disney Worl%. ar)s an% 8esorts+ =3> cons$mer Pro%$cts+ =?> .t$%io -ntertainment+ an% lastly =5> 4e%ia /et'or)+ =1> ar)s an% 8esorts+ =3> Cons$mer Pro%$cts+ =?> .t$%io -ntertainment+ an% lastly =5> + the me%i$m riority #or reso$rces allocation =yello'>+ an% thelo' riority #or reso$rce allocation =in)>.
