VS

History

• 1962: The first satellite TV launched• 1994: DirecTV launched by Hughes Electronics• 1996: Dish begins operations• March 2012: Dish unveils the Hopper• October 2012: DirecTV

releases the Genie• 2013: Dish incorporates

Sling into the Hopper

Similarities

• Satellite-based television providers• Higher customer satisfaction than any cable

company*

• Fewer outages than the cable companies *

• Provide DVR hardware– Hopper– Genie

• * According to a J.D. Power study:• http://www.jdpower.com/consumer-ratings/telecom/ratings/909201679/2013-Residential+Wireline+Television+Service+Satisfactio

n+Study/index.htm

Hardware

The Hopper

• Skip commercials with Autohop• 2 TB capacity• Up to 6 recordings at a time• 15,000 IPVOD titles• Free Upgrade with “America’s

Top 120” or higher ($49.99/mo)

The Genie

• Speed up commercials• 1 TB capacity• Up to 5 recordings at a time• 7,000 IPVOD titles• Free Upgrade with

“Entertainment” or higher ($54.99/mo)

Both offers require 24 month commitment and credit qualification

Services

• Customer Service: Ranked #1 by JD Power and Associates

• Sling – Watch live TV and DVR recordings on any device anywhere in the world

• NFL Network/NFL RedZone available

• FlexTV – No contract, no credit score, no credit card required

• Customer Service: Better than all cable companies

• DirecTV everywhere – Watch live TV and DVR on any device in your home

• NFL Network/NFL RedZone, NFL Sunday Ticket available

• Phone app with voice recognition

http://www.jdpower.com/consumer-ratings/telecom/ratings/909201679/2013-Residential+Wireline+Television+Service+Satisfaction+Study/index.htm

Price

• Most affordable– $19.99/mo

• Most popular – $39.99/mo– 220+ channels

• Top package– $89.99/mo– 300+ channels

• Most affordable– $29.99/mo

• Most popular– $39.99/mo– 205+ channels

• Top package– $91.99/mo– 285+ channels

Typically 12 month promo pricing

Final Recommendation