Disfit investors pitch jan 2016
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Transcript of Disfit investors pitch jan 2016
Disfit, Discover Fitness Centres Near You. Gyms, Yoga & more.
www.disfit.in Pune, Maharashtra [email protected] +91 8378997510
2www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
The Core Team
RakeshCEO & Sales
Head
SaroshiTraditional
Fitness
SubhrajitProduct HeadRakesh looks after
the overall sales of Disfit. He has 3 years of experience with Honda Motors & is current overlooking the tie-ups primarily with gyms & other fitness providers
Saroshi looks after tie-ups with not so regular fitness providers i.e. yoga centres, pilates, personal trainers & others. She is a qualified yoga trainer & has been 7 years of experience.
Subhrajit is the product head of Disfit & handles the digital marketing part as well. He has more than 10 years of corporate experience in consulting & finance space.B.Tech
(Mechanical), Osmania University
MCA & BCA, Osmania University
MBA (IIM Lucknow), B.Tech (IIT Bombay)
3www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Our Value Proposition for USERs?Discover a fitness center near to your Address
Browse, Filter and Book a Membership
Be specific on type & number of Equipment
Build your Profile & find a fitness buddy
1. Build your profile with your likes of type of workouts,
2. Shortlist & Likes the centres;3. Find work out buddy near you;4. Contact and communicate with
centres;5. Avail exclusive offers;
4www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Our Value Proposition for USERs? - Search Results
5www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
● Once we get connected, we visit you and verify it in detail.
● We make your fitness centre LIVE and come over for a complete demonstration of your dashboard.
How Centers get Listed?
DISFIT
We visit you and Verify
You go LIVE
We get Connecte
d
Login gets created
& Demo of
Dashboard
1
2
3
ONLY VERIFI
ED LISTIN
GS
6www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Our Value Proposition for Fitness Centers
Reaching to the Customer Owners
You can mange your prices, customer data and listings at
one place.
Generating
interest for
fitness
● Disfit sensitize customers on fitness and encourage them to join a Gym;
Focused Marketin
g
●We reach customers via social media marketing and google searches;
Revenue ● Selling daily membership passes to customers;
Let the customer find you. You will get verified LEADS
Bookings done and seamless payments from customers.
Manage ALL YOUR CENTRES
(MULTIPLE) at one place
ALL your BOOKINGS & OFFERS
at one place.
MARKETING – We do marketing
for you. You just focus on
your centres.
Reply to your
REVIEWS &
INTERACT with Users
7www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Fitness Centre (Your) Dashboard• Manage all your
Fitness Centres at one Place;
• Manage the Reviews you have received;
• Manage all the Trial Requests you have received;
• Manage all your Bookings at one place;• Edit your fitness
centre details whenever you want;
• Create your own offers to reach new customers;
• Follow it up with your customers;
• Participate in exclusive fitness sales events;
8www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Our Business Model
Revenue from
LISTING services
Revenue from
BOOKING services
Revenue from
FEATURED services
Revenue from
RATING services
1. The LISTING is FREE till 31st March, 2016;2. The Booking services to be launched on 1st February, 2016;
The fitness providers will pay to Disfit for listing services. We have several packages for the same.
We have introduced featured services, users to view featured fitness options near their searches.
Users can book membership directly in Disfit. For every booking, a certain % will be shared with us.
We have the plan to introduce ratings for fitness centers and for every review Disfit gets paid.
9www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Market Opportunity
# of runners in India has grown by 40% in last 3 years. PwC-FICCI report projects the whole fitness & wellness industry to be of INR 3 trillion in next 5 Years.
◉
The current market size is approx. INR 1 trillion. The fitness industry grew at a CAGR of approx. 18% in last 3 years.
◉
32 crore is India’s Urban population. Our target is to cover the whole of urban India
◉INR 3 Trillion
18%CAGR for
Last 3 years*
32 Cr
10 Cities
Jun - 16
4 selected cities
Jan - 16
Pilot in 3 cities
Nov - 15
25 Cities
Dec - 16
10www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Current Traction
Launched with listing services in 4 cities in India. The booking will be launched by Feb, 16.
Launch of www.Disfit.in
10 Cities covered
25 cities to be covered
10,000 tie-ups across 25 citiesJan 2017
Jan 2016
June 2016
Dec 2016
Jan 16
110 250
0 100 40Cities Listing
straffic/
day Tie-upsBy June 16, 10 cities to be covered for listing services. Listings cover Gyms, Yoga and more.
Jun 16
By Dec16, 25 cities to be covered for listing services. Listings cover Gyms, Yoga and more.
Dec 16
We should be having 10,000 tie-ups with fitness providers. The traffic is projected to 10,000/day.
Jan 17
January, 2016
11www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Competitive Landscape◉ Primary Segment◉ Secondary Segment◉ Tertiary Segment
www.fitternity.com www.gympik.com
www.gymtrekker.com www.gympp.com
Goog
le map
s
yello
wpag
es
www.
justd
ial.co
mOt
her l
isting
we
bsite
s
Local Gyms
Other Media
Modes
Search enginesFree Sources
1.Finding a fitness option within a certain distance of your address;
2.Provide the type & # of different fitness equipment;
3. Only verified listings are there in the website;
4.Varied array of membership duration;
5.Fitness providers can communicate with users directly;
6.Standardized review system;
Our Competitive Edge
12www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Financial Projections
Operating Cost 12H1
41H2
45
H3
50
H4
60
H5
80H6In INR. Lacs
Marketing Cost 4 8 15 25 40 60Technology Cost 0.5 0.5 1 1 1.5 1.5Office Cost 2 4.25 5 8 15 25
Total Cost 18.5 53.75
66 84 116.5
166.5Listing Revenue 0 32 35 40 50 60
Booking Revenue 0.5 4 15 40 80 150Featured Revenue 0.4 5.5 10 15 20 25Featured Revenue 0.2 4 6 10 15 20
Total Revenue 1.1 45.5 66 105 165 225
H1 – Refers to first half of calendar year 2016
13www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Funding Requirements
Call-to-actionfor investor(s)Money Will be Used for:1. Manpower cost (25 by Dec
16)2. Setting up of office (2 offices)3. Marketing (Digital Marketing
Expenses)4. Product Development
(Refining and remodelling the product)
Rs. 1 Cr
$
Our Immediate PlanWhat are we currently investing in:1. Setting up of an office2. Completing all the legal
requirements3. Recruitment of new
employees4. Launching a competition5. Launching of a digital media
campaign covering fb / tw / g+This fund will
help us continue business for next
18 months
In 18 months, the traffic of
10,000 / day & 50 bookings
/ day
In 18 months, cumulatively we
generate revenue of Rs
1.1 Cr
Will go for Series A Fund. Currently we are seeking a valuation of
Rs 4 Cr.
14www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Current Equity Structure
Saroshi NahakRakesh NahakSubhrajit Ghadei
51%
35%
14%
Subhrajit has committed to put Rs 5 Lacs over next 1 Year;
We have spent Rs 2.10 Lacs till Now; Rakesh & Saroshi works full time on this
product; Only Rakesh takes a monthly salary from the
company;
15www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Exit Options for Investors Industry is new and hence lucrative so no prior examples
of investor exits; However; an IPO in next 10 years is a possibility; Selling your stocks to existing investors or new investors
is always an option;Why should you invest in Disfit We are not a tech start up, we are a fitness start-up; We believe in “An Idea is as good as Execution”.
We believe couple of years down the line, people living in urban India has to work out for SURVIVAL forget having a great
body, they have to work out to LIVE.
16www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
Thank Youwww.facebook.com/disfittwitter.com/disfitdotin
google.com/+DisfitDotIn
0091 9030141920
www.disfit.inFlat No – 10,SwapnaSpurthi ApartmentsVeerbhadra Nagar, BanerPune, Maharashtra 411045
A property of Saroshi Infotech Pvt. Ltd.