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dartmouth ∙ digital arts ∙ computer science ∙ native american program

Taskforce

0 User Interface (UI) Team: front end development

0 Database Team: back end development

0 Mobile Team: mobile app and web development

0 Content & Testing Team: Native American Program (NAP) information and user-behavior testing

0 Marketing & Licensing Team: marketing, fundraising, and production

Timeline Overview

0 Milestone 1: Complete initial designContinue creating mock-ups, and streamline into elegant, user-centric design

0 Milestone 2: Build prototypeFront and back-end design, integration, mobile app design, testing

0 Milestone 3: Develop full implementationPilot, scaling, marketing, fundraising

0 Post-Release: Further developmentEvaluation, testing, debugging, marketing, updates, continual growth

Deadlines: November 30,

2012

June 30, 2013

August 31, 2013

User-Interface Team

0 Front-end Design: December 1, 2012 – March 31, 2013Develop front end, using tools such as Photoshop and CSS

0 Integration: April 1, 2013 – May 31, 2013Work with Database Team to integrate front and back ends

0 Testing: June 1, 2013 – June 30, 2013Perform internal testing and debugging

Database Team

0 Back-end Design: December 1, 2012 – January 31, 2013Build back-end databases to support user profiling and information management

0 Integration: April 1, 2013 – May 31, 2013Work with UI Team to integrate front and back ends

0 Testing: June 1, 2013 – June 30, 2013Perform internal testing and debugging

Mobile Team

0 Mobile App Design: January 1, 2013 – May 31, 2013Develop components of mobile app

0 Web App Design: January 1, 2013 – May 31, 2013Create complementary web app

0 Testing: June 1, 2013 – June 30, 2013Perform internal testing and debugging

Content & Testing Team

0 Collaboration with Students: Duration of developmentContinue communicating with St. Michael HS students to gain insight into wants and needs

0 Information Sharing: Duration of developmentProvide teams with essential content

0 Pilot Testing: July 1, 2013 – August 15, 2013Launch pilot of prototype at St. Michael HS, and evaluate through videotaping, focus groups, and web analytics

Marketing & Licensing Team

0 Fundraising: July 1, 2013 – Product Life CycleGenerate funding and sponsorships by communicating value

0 Brand Awareness: August 1, 2013 – Product Life CycleExecute multi-channel marketing strategy to increase awareness among target audience

0 Licensing: September 1, 2013 – Product Life CycleManage channels of software distribution

All Teams

Scaling July 15, 2013 –

August 31, 2013

Scale up from prototype based on student feedback Further Development

September 1, 2013 – November 30, 2013 Continue seeking feedback, evaluating, testing, debugging, marketing

Updates December 1,

2013 – Product Life Cycle

Release new updates every quarter for continual growth

Evaluation Plan0 Evaluate along the way by getting feedback from students at St. Michaels Indian

School0 Utilize our liaison at St. Michaels for additional feedback (We have employed a

representative to assess usage and behavior at St. Michaels)0 Conduct user focus studies, web analytics, surveys, and videotaping to gather

qualitative and quantitative data0 Fully disseminate prototype at St. Michaels0 Market to broader set of schools to obtain widespread adoption for the September

2013 launch 0 Projected deployment: 1000 users by September 2013 and 10,000 users by

September 20140 Maintain data to keep track of the following:

0 Longevity of usage0 Rate of adoption0 Percentage of users who apply to college, get accepted, and matriculate