Discovering Library websites and IFLA

Switch Conference, 21 November 2011

Christine Mackenzie, CEOYarra Plenty Regional Library

Discover

y layer

IFLA

?

Public Libraries

Media

StaffUsers

MEDIA. CONTENT. COLLECTIONS.

Creeds Farm, Epping

Trends

Challenges - Helene Blowers: • Will libraries be part of the digital world

circulating materials?• How sure are we that vendors will

let us in?• What does a non-circulating library

look like?• Are we asking the right questions?

Beyond the Book Summit Columbus Metropolitan Library June 2010

STAFF.

Traditional Librarian Skills

Source: http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg

Stockholm model

Branch library

Reading Learning Meeting Lending

The importance of staff courtesy and helpfulness according to library users

2002 44% said it was very important

2011 38% said it was very important

Challenges

Reference and information queries

Work in libraries is changing

Opportunities

USERS.

• Time to adoption: One Year or Less• Electronic Books • Mobiles• Time to adoption: Two to Three Years• Augmented Reality • Game-based Learning• Time to adoption: Four to Five Years• Gesture-based Computing • Learning Analytics

Trends

Trends

User expectations

Time poorInformation overload

GFC

Desire for social commons

– online and physical

Challenges

Democratisation of information and education

Social inclusion

Libraries are a trusted brand

Fostering literacy

Lifelong learning

3rd place

Year of Reading 2012

Opportunities

Physical Spaces

Media

StaffUsers

The Physical Building

Virtual Spaces

Media

StaffUsers

“Users tend not to differentiate between the website and the catalogue / ILMS. In the future the ILMS must become more sophisticated and more integrated with the website…”Craig Anderson, 2003

Post date: November 4, 2007

Cool Melbourne Bar

Narrow your result set with the facets to

the left.

Use the catalogue to get smarter Search

results.

Explore the collection by

format, genre, language, plus check out our

blogs, staff lists and more!

Find out about Borrowing, Technology,

Lifelong Learning and more under

Services

Find online databases and

resources, ebooks, digital

resources, Local and

Family History information

and Homework Help under Research

Use our Calendar to find exciting and

informative events at your local library

branch

Use About to find branch locations and hours, volunteer & employment,

contact details, library FAQs and more.

http://filestore.yprl.vic.gov.au/virtualtours/Eltham/LibraryTour/_flash/tour.html

Login to personalise your experience and

to get your account

information

Add a title to your own personal

virtual bookshelf using

My Shelves

Add a Comment and

share your thoughts

Add a Tag and help categorise the collection in your language

Create useful Lists for other users, or

just record your favourite

(or least favourite) books, movies, artists/bands,

websites and more!

Encourages staff to be part of the community

• Adding content• Making lists• Identified as staff content• Blogging capability• Easily highlight library

events

"I believe our investment in BiblioCommons is the single most important thing the Library has done to advance our digital strategy and define a new broader role for libraries online. It is the first step toward putting libraries at the center of how people find, manage, discuss, and engage with media content of all kinds in an increasingly electronic age."

Micah May Director of Strategy, New York Public Library

Inga Lunden, Stockholm Public Library

IFLA.

IFLA is the trusted global voice of the library and information community, and drives equitable access to information

and knowledge for all

Ingrid Parent IFLA President 2011-2013

Presidential Theme

Libraries: a Force for Change

IFLA is:• an international NGO established in 1927 and based in The

Hague

• member based

• the leading international body representing the interests of library and information services and their users

• over 1,500 Members in 151 countries. IFLA’s purpose: •Promote high standards of provision and delivery of library & information services. •Encourage widespread understanding of the value of good library & information services.•Represent the interests of our members throughout the world.

Why is IFLA important?

IFLA is working on one of the most important policy issues currently affecting our profession - copyright limitations and exceptions for libraries:• Working with World Intellectual Property Organization

(WIPO) to gain support for a binding international instrument on copyright limitations and exceptions to enable libraries to preserve their collections, support education and research, and lend materials.

• IFLA has produced a Treaty proposal to guide WIPO's Member States in updating limitations and exceptions for libraries worldwide.

http://www.ifla.org/en/copyright-tlib

IFLA’s core values: In pursuing its aims/strategic directions, IFLA embraces the following core values: • The principles of freedom of access to information,

ideas and works of imagination and freedom of expression embodied in Article 19 of the Universal Declaration of Human Rights.

• The belief that people, communities and organisations need universal and equitable access to information, ideas and works of imagination for their social, educational, cultural, democratic and economic well-being.

• The conviction that delivery of high quality library and information services helps to guarantee that access.

• The commitment to enable all members of the Federation to engage in, and benefit from, its activities without regard to citizenship, disability, ethnic origin, gender, geographical location, language, political philosophy, race or religion

Strategic Plan 2010-2015

1. Empowering libraries to enable their user communities to have equitable access to information

2. Building the strategic capacity of IFLA and that of its members

3. Transforming the profile and standing of the profession

4. Representing the interests of IFLA’s members and their users throughout the world.

But what’s in it for me?

• Celebrate that our profession is international – we share the same values and passions

• Enjoy amazing learning opportunities• Contribute to and be part of the Big Picture• Make your mark - IFLA is like ALIA and NSW

Metropolitan Libraries Section – it is made up of individuals

• Public Libraries Section, Metropolitan Libraries Section…and much more

My experience with IFLA

• Metropolitan Libraries Section– Member 2003 - – Chair 2009 – 11

• Governing Board Member 2011 – 14• Vision Report – Libraries and the digital

environment• Leadership program• Finance sub committee• President elect’s theme Strong Libraries

for Equal and Innovative Societies

Join us at the World Library and Information Congress

2012 - Helsinki

2013 - Singapore

2014 – Europe (TBA)

International Federation of Library Associationsand Institutions

www.ifla.org

cmackenzie@yprl.vic.gov.au