DISCOVER THE WORLD OF THE GENTLE COLOR FRESH RANGE

Color fresh

Color fresh is a semi-permanent color with an acid ph and a perfect combination of direct dyes and caring agents. This versatile product is ideal for gentle color enhancement and blonde or grey refinement through lively color and up to 50% more shine*.

KEY BENEFITS

• Ideal for first time color clients

• Adds depth and tone

• Gentle formula with acid ph – ammonia-free and peroxide-free

• fast and easy application

•several silver shades available to refine any grey hair color

•lasts up to 10 shampoos

•Up to 30% grey coverage

* Compared to untreated hair

PerfeCToN

KEY BENEFITS

•Ideal for color correction

•Adds tone

•Caring formula with acid ph – ammonia-free and peroxide-free

•Quick application and no development time

•Creative tool: fast and easy to apply

•Conditions the hair and gives an intensive shine boost

•No visible regrowth

•Grey coverage for up to 15%

Perfecton by Color fresh is a specialty leave-in color product. It contains direct dyes and a vitamin care complex to add vibrant color and shine to professional color treatments.

An extremely versatile product, it is ideal as both a color refresher and for evening out tones – for beautifully conditioned hair.

Gentle refreshment

Client benefit:

Gently refresh the color shine and brilliance of lengths and ends in between Koleston Perfect and Color Touch full color services.

Who to target:

Clients with colored hair and/or porous hair.

how often:

With every root touch-up service.

Gentle enhancement

Client benefit:

Gently enhance natural color, blonde and grey with more shine and brilliance without commitment or damage.

Who to target:

Non colorists and clients with sensitive hair.

how often:

With every salon appointment.

CleAr & sIMPle UsAGe AreAs:

Gentle color correction

Client benefit:

Natural looking shine and brilliance with a gentle reduction and neutralization of the golden shimmer in blond and/or grey hair.

Who to target:

Blonde clients and natural grey clients.

how often:

With every salon appointment.

step 1Apply Koleston Perfect or Color Touch on the roots

step 2Apply Color fresh throughout mid-lengths and ends

step 3finished technique

step 4finally emulsify the root color through mid-lengths and ends, develop for a further 5-10 minutes

sTeP BY sTePColor fresh Gentle refreshment

step 1Apply Koleston Perfect or Color Touch on the roots

step 2After development time apply Perfecton mixture throughout dry mid-lengths and ends

step 3finally emulsify the root color through mid-lengths and ends, develop for a further 5-10 minutes

sTeP BY sTePPerfecton Gentle refreshment

sTeP BY sTePColor fresh Gentle enhancement

step 2start at the middle back panel and frame with color using the Color fresh bottle

step 3Now color using the nozzle of the bottle for parting the hair

step 4Distribute the color from the roots to the ends by using the nozzle of the bottle. Use the same technique for the other 2 panels at the back of the head

step 1Parting from ear to ear then two partings from front hairline over the head to the nape. The head is now divided into 6 panels

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PerfectonGentle enhancement

step 6Distribute the color through the hair by using a wide tooth comb. Take care on the contour – use a color brush if needed

step 5Use the same technique left panel forehead, right side field and the top of the head

step 1After shampoo, apply your Perfecton mixture throughout lengths and ends, do not rinse

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step 1Work through the highlights technique afterwards applying Color fresh silver or Blonde shade on hair that is not covered with foils

Color fresh Gentle Color Correction

step 1Work your color technique/color. After development time, shampoo, then neutralize with Wella Professionals Care Post Treatment or system Professional Color save emulsion. Apply your Perfecton mixture throughout lengths and ends, do not rinse

sTeP BY sTePPerfecton Gentle Color Correction