discover possibilities with data led digital marketing How ... · Optimization Report Content...
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©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. Document Classification: KPMG Confidential 1 discover possibilities with data led digital marketing How we improved google rankings through SEO by 1500% for India’s iconic brand and country’s leading logistics player
Transcript of discover possibilities with data led digital marketing How ... · Optimization Report Content...
©2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no services to clients. No
member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
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discover possibilities with data led digital marketingHow we improved google rankings through SEO by 1500% for India’s iconic brand and country’s leading logistics player
How it was done
Google Friendly
Site Architecture improvements
Technical Audit
Page Wise Optimization
Report
Content optimization
Building Loyalty and Advocacy
SEO
for 60+
keywor
ds
June
4thth
Aug 4th , We are here now
• Indexation issues• Crawl issues
• Technical Issues of improper tags etc.
• Content optimization report
• W3C Compliance Report
• Header & title information
• Meta data and On page description
• On Page Optimization recommendations
• Meta data and On page description
Site browsing sessions from visitors shown
significant jump
Unique and new visitor count has gone up
significantly
The results
The change –macro view
5,000 new organic users being added
per week
390,000 new annual visitors with current run rate
23 keywords with cumulative monthly searches of about 15,000 per month
Website accessibility
Compliant to W3C standards
23 26 16
Shown positive movement
7 keyword making entry into top 100
15,000 searches monthly for 23 keywords
Preserved the status quo
Some of them need localized content to push the rankings
Decline in ranking.
10 are localized keywords (Bangalore, Chennai etc.)
3 keywords are having low traffic and non critical
3 keyword need attention to improve
Of the 60 Keywords , the movement and analysis
94%89%
84% 81% 79% 76% 76%69%
60%53% 52% 51% 48%
43%
30% 28%
15% 13% 12% 11% 4% 1%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Impact Analysis
Real change
30% & more Jump in ranking
This went on …
Extend SEO optimization across site& Track the customer conversion
Hyperlocal SEO realization
Customer Advocacy build up through blogs and content stories
