Discontinuities May 2000
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Transcript of Discontinuities May 2000
09-05-2000
Discontinuities
From
• How old are you?
• Standalone, dedicated rooms
• Product to service
• Alignment
• Drugs are bad
• Environmentally friendly
• Old
• Matter
• Linear relationship
• Two mutually exclusive poles of attraction
• 9 to 5 office work
• Ownership
• Being subjected to nature
• Time = money
• Average
• Stand alone dumb objects
To
• How old do you feel?
• Networked home
• Experience economy
• Creativity
• Drugs are cool
• Environmentally zero tolerance
• New beliefs
• Software
• Borderless relationship
• Complementary multipolarity
• Flexible time, work from home
• Just use it!
• Playing God
• Time = life
• Hgh end/ low end - polarisation
• Connected intelligence
09-05-2000
age doesn’t matter
Title: Age doesn't matter
Headline: From: How old are you?To: How old do you feel?
Description: The desire to be, look and act younger is stronger and stronger. Also the desire to stop aging is very strong. Life expectancy is rising. Value and the amount of elderly is increasing as well.
09-05-2000
alive home
Headline:
From: standalone, dedicated roomsTo: networked home
Description:Due to many reasons, the role of the home is changing:1. Home is becoming a place where to work, to meet people, to rest, to play, to surf the web, to chat -physically and virtually- , to learn, to interact with (smart appliances)....2. Home will be a cocoon, not a constraint: it will be easy to change; it will not create problems, but solve them.3. Home will be more flexible, due to increase flexibility in lifestyle: families are more flexible (one parent only, divorced parents, less children...), traditional roles (mom as an housewife, dad at work, kids at school) are disappearing and new roles are rising
09-05-2000
customized experience
Title: From product to service to experience economy
Description:From buying the ingredients and making a birthday cake to ordering a birthday cake to having someone organising the party and "throwing in" the cake.
09-05-2000
creativity revolution
Title: creativity revolution
Headline:
From: alignmentTo: creativity
Description:With the acceleration in speed of change in the business environment and the world overall, old systems of hierarchy, top down and centralised management are being replaced by fast, flat and bottom up ones.
09-05-2000
cool drugs
Title: From drugs are bad to drugs are cool
Description:The accellerated pace of life has put more pressure on the individual. The need to use time effectively and to it's fullest is increasing. Therefore the youth of today`s Europe (tomorrows consumers)are increasingly resorting to drugs in order to make the most of their spare time (Raves, clubbing ..). This is especially true since the reasons for not taking drugs (side effects, addiction and social stigma) are disappearing. Marihuana is already "almost" legal and considered less harming to f.ex. alcohol. A lot of these new drugs are designer drugs like extacy.
09-05-2000
green world extremist
Title: Green World Extremist
Headline:
From: Environmentally friendlyTo: Environmentally zero tolerance
Description:"Zero tolerance" means that environmentally friendly is just an entry ticket and who does not comply is not even in the game. The new challenge is environmentally beneficial. There is an increasing and widespread awareness about the huge impact of human activity on the Earth and our quality of life possibilities. Sustainability is questioned. The interdependencies are so complete that there is no place to hide (from pollution and for polluters!).
09-05-2000
my holy trinity
Title: My Holy Trinity (Body, Mind and Soul)
Headline:
From: oldTo: new beliefs
Description:Static traditional values and faiths do not fit the discontinuous nature of the world. Technology is empowering us beyond imagination, but does not guide us. We are left with a quest for meaning that takes on new directions. A deeper and personal search for balance at all levels. The solutions need to address at the same time the needs of the body, mind and soul. It is a 360 well-being concept. It is about making an individual connection to the rest of the universe and with the human story: past and future. Look, feel, being good.
09-05-2000
nanotech
Title: Nanotechnology revolution
Headline:
From: matterTo: software
Description:Nanotechnology will revolutionise the world of products. It means manufacturing from the molecular level up. Products will be assembled atom by atom and software will have all the information necessary so matter will be software.
09-05-2000
boardless relationship
Title: New level of relationship
Headline:
From: linear relationshipTo: borderless relationship
Description:Establishing relationships is changing in all segments of our life- family life, work and community. Information is being exchanged constantly in global communities, family, friends and neighbours, and also between people who don't personally know each other. The relationship between different ethnic, linguistic and religious backgrounds is changing. Family is becoming a "relationship platform", with a peer relation between parents and their children. From top down hierarchy to pizza pie model of organisation - regional and global institutions move from vertical to horizontal, from hegemony to diversity.
09-05-2000
kapital world
Title: One Centerless Capital World
Headline:
From: two mutually exclusive poles of attractionTo: complementary multipolarity
Description:Globalisation is enabling at the same time convergence and divergence, standardisation and differentiation. At the macro level, as much as capitalism and free market economy is becoming the only economic paradigm, at the same time the sources of cultural models and creativity are fragmenting and originating from what we used to consider the peripheries of the world.
09-05-2000
Title: [email protected]
Headline:
From: 9 to 5 office workTo: flexible time work from home
Description:Going from home to the office, in well-defined time, is no more a necessity. The necessity is to get results and successes.
Enablers of this disco are the new technologies: fast and cheap communication, low cost and micro end user tools.
Flexibility is a new way of life and a cause.
09-05-2000
just use it!
Title: "Use ownership"
Headline:
From: ownershipTo: just use it !!
Description:The increasing of rental services from companies, expecially for mass produced or luxury products, is changing the consumer not to own products themselves but only the usage and service..This discontinuity can also be explained as the shift from commodities to experience, in which the use is much more important than possession.
09-05-2000
genetic
Title: From being subjected to nature to playing god
Description:The unravelling of the human genome and other advances in genetic engineering are allowing us to alter nature, including us humans, in a profound way. This is going to have profound influences on all parts of life. It places in human hands the capacity to redesign living organisms, the products of some three billion years of evolution. We essentially get the possibility to play god
09-05-2000
timeeeeeee
Title: From time = money to time = life
Description:Time will become more valuable than money; people are struggling in balancing the information overload, rapid change in industries and technology and managing careers with family responsibilities.
09-05-2000
multiplicity
Title: From average to high end/ low end - polarisation
Description:The gap between the have`s and the not have`s is widening - in all aspects.
Polarisation of/in;- ages; young-old.- natural reserves.- incomes; middle class shrinking.- countries and between continents(GDP/capita).- wellfare.
09-05-2000
connectivity
Title: From stand alone dumb objects to connected intelligence
Headline:
From: stand alone dumb objects To: connected intelligence
Description:All objects that surround us are becoming connected. They will have computing power (computer chips) and will communicate with each. The world around us will be "smart", it will recognise us and make information available everywhere and anytime.
09-05-2000
Always-On Generation
Headline: From Internet as a database to Internet as a communication tool
Description: the new generation stays online for different reasons than their elders. They use Internet for instant messaging and they have become completely dependent upon Internet to complete their studies and to access audio and video.
Opportunity: appliances with Web-pads
09-05-2000
Shared work spaces
Headline: From videoconferencing to shared work spaces
Description: a kind of remote meeting that is suited for most day to day tasks: shared work spaces. In these meetings rooms participants chat and share on-screen presentations and documents.
Opportunity: also for household use?
09-05-2000
Feeling Safe
Headline: From security devices considered too expensive, intrusive and time consuming, to security devices considered absolutely necessary
Opportunity: home safety devices
09-05-2000
Wireless Services
Headline: From wireless carriers to wireless services
Description: Combining powerful brands and customer service experience will compete against incumbent wireless carriers. Result: bifurcation of the industry, with some operators and selling services directly form the net.
Opportunity: Can Whirlpool sell their customer service expertise?
09-05-2000
Renewable energy
Headline: From oil and coal To renewable energy sources like wind, solar and fuel cells.
Description: Developing countries looking to improve their electrical infrastructure will install wind turbines, solar panels and fuel cells. This will lower energy generation cost
Opportunity: appliances adapted to new energy sources
09-05-2000
Gadget madness
Headline: FROM expensive traditional devices TO inexpensive, multifunction, portable computer devices
Description: prices for displays, memory chips, microprocessors etc have dropped tremendously in the past years. This will spark the emergence of inexpensive, multifunction, portable computing devices.
Opportunity: appliances could be the cradle for multifunction gadgets
09-05-2000
On-line learning
Headline: From e-learning for school applications, to e-learning for home applications
Opportunity: IFU online, cooking classes online...
09-05-2000
Personalization
Headline: From mass production goods, TO customised products and services, TO custom tailed experiences
Description: theme funerals and theme weddings, design-it-yourself shoes, create your own cereals etc.
Opportunity: personalised products
09-05-2000
Ethnic Foods
Headline: From traditional cuisine TO ethnic foods
Description: After Thai and Korean, Caribbean and Middle Eastern dishes are becoming popular
Opportunity: Ethnic recipes in cookbooks, Ethnic grocery
09-05-2000
Boomburbs
Headline: From ‘suburb’ to ‘boomburb’
Description: A boomburb is home to between 100,000 and 400,000 residents, yet still feels distinctly suburban.
Opportunity: anything to do with servicing and constructing new households