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Transcript of Disclaimer - TodayIRlivewebcast.todayir.com › biostime_16ir › ppt.pdf · sales in Q2. 10....

Page 1: Disclaimer - TodayIRlivewebcast.todayir.com › biostime_16ir › ppt.pdf · sales in Q2. 10. Biostime Group is Committed to Establish a Global Footprint ... Source: Nielsen 1H 2016

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Page 2: Disclaimer - TodayIRlivewebcast.todayir.com › biostime_16ir › ppt.pdf · sales in Q2. 10. Biostime Group is Committed to Establish a Global Footprint ... Source: Nielsen 1H 2016

These materials have been prepared solely for the use at the presentation by Biostime International Holdings Limited (“the Company”) and

have not been independently verified. No representation or warranty, expressed or implied, is made and no reliance should be placed on

the accuracy, fairness, correctness or completeness of the information presented or contained in these materials. The Company or any of

its affiliates, advisers or representatives accepts no liability whatsoever for any loss howsoever arising from any information presented or

contained in these materials. The information presented or contained in these materials is subject to change without notice and its

accuracy is not guaranteed.

These materials contain certain forward-looking statements with respect to the Company, including its beliefs and expectations about the

future as at the date of this presentation. These forward-looking statements are based on a number of assumptions regarding the

Company's operations and factors beyond the Company's control, including but not limited to, the political and economic environment in

which the Company and its subsidiaries will operate in the future. Our actual results of operations, financial condition or business

prospects may differ materially from those expressed or implied in these forward-looking statements for a variety of reasons and as such,

no reliance should be placed on these forward-looking statements. The Company and its affiliates, advisors and representatives undertake

no obligation to update these forward-looking statements for events or circumstances that occur subsequent to such dates. This

presentation does not constitute or form part of any offer for sale or invitation, or solicitation of an offer to subscribe for or purchase any

securities in the United States, Hong Kong or anywhere else. No part of this presentation shall form the basis of or be relied upon in

connection with any contract or commitment whatsoever. The information of the presentation should not be relied upon as representation

of the Company.

These materials are highly confidential, are being given solely for your information and for your use and may not be copied, reproduced or

redistributed to any other person (whether within or outside your organization/firm) in any manner. You agree to treat the contents of this

presentation and these materials as strictly confidential.

Disclaimer

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Presentation Team

Mr. Luo Fei Chairman & CEO

Mr. Adem Karafili COO, Swisse Wellness Group

Mr. Jason Wang Chief Financial Officer

Presenter Title

Ms. Laetitia GarnierGeneral Manager of Group Strategy

and International Business

Ms. Joy Tsai Investor Relations Director

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Key Financial Information

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(RMB million) For the six months ended 30 June

2016 20151 Change (%)

Revenue 3,008.3 1,962.9 53.3%

EBITDA2,3 949.9 295.2 221.8%

Net profit3 404.9 205.0 97.6%

Operating cash flow 551.4 147.4 274.0%

Basic EPS RMB 0.57 RMB 0.34 67.6%

2016 Interim Results Highlights

Notes:

1. Swisse Wellness was acquired in October 2015 and its financial results were not included in 1H 2015

2. EBITDA stands for earnings before interest (net of interest income and finance cost), taxes, depreciation and amortization

3. The net profit and EBITDA for the six months ended 30 June 2016 included foreign exchange gain of RMB 91.3 million, and the net profit

and EBITDA of same period in 2015 included foreign exchange loss of RMB 11.5 million

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Revenue and EBITDA Contribution by Segment

1H 2016 Revenue Mix

57.3%

42.7%

Baby nutrition and care ("BNC")

Adult nutrition and care ("ANC")

47.5%

52.5%

Baby nutrition and care ("BNC")

Adult nutrition and care ("ANC")

1H 2016 EBITDA Mix

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Business Review

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Wide range of products targeting different age groups

Pregnancy Infants

Biostime

ADiMIL

Biostime

ADiMIL

Adults

Healthy Times Organic

Swisse Wellness

BM Care

ADIMAMA

Premium

Nutritional Milk

Milk Calcium

Chewable Tablet

Premium

Nutritional

Milk

Premium formula

Specialty formula Baby diapers Baby shower care Baby wipes

Baby

cereal

Teddy

puffs

Baby biscuits

Baby food

Ultivite multivitamin

Ultiboost

Superfoods

Active Skincare

Probiotic sachetsDried Baby Food

Swisse Wellness

Kids supplement

Swisse

Pregnancy

ultivite

Baby care

Innovative All-round Premium Nutrition and Care Provider for

the Entire Family

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13.1%

8.1%

7.9%

7.7%

6.3%

14.3%12.3%

9.5%7.4% 7.3%

5.8% 4.8% 4.8% 3.9% 3.4%

#6 IMF player with leadership in the super premium category

33.1%

18.0%

13.5%

6.9%

4.4%

Source: Nielsen 1H 2016 report

#3 in overall IMF sales in baby stores #3 in supreme tier infant formula market

Biostime is a Leading Premium Infant Nutrition and Care

Provider in China

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Swisse Wellness – Market Leader in Australian and Chinese

Markets with Strong Brand Recognition

#1 in Australia VHMS1

Notes:

1 Source:IRI Worldwide

2 Source : Market Engine 1H 2016 Report. Sales on Alibaba platform for the six months ended 30 June 2016 (RMB million).

18.3% 17.2%

7.8% 6.6% 5.4%

346

234182

119 118 94 86 85 73 72

#1 in Online China VHMS2

Market Performance in Chinese Market

Cross-border O2O: offline display in Chinese stores and sold through

Mama100 online platform

Opened 1st flagship store on Tmall and established strategic partnerships

with leading CBEC platforms (JD.com, Netease Kaola, VIP.com, etc.)

#1 brand in the healthcare category on both Tmall and Taobao platforms

Focus on strengthening brand awareness through passive sales and global

brand ambassadors including Nicole Kidman

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(RMB million)

Activate official sales through cross-border e-commerce (CBEC), achieving 16.7% of total Swisse net

sales in Q2.

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Biostime Group is Committed to Establish a Global Footprint

while Leveraging a Strong Base in China

Strong Footprint across China

Beijing

Shanghai

Guangzhou

Headquarter

Global Distribution Network

As of 30 June 2016, BNC’s1 presence in Chinese market includes:

613 regional distributors

Over 38,820 points of sale, including 27,524 specialty stores, 6,056 supermarkets and 5,240 VIP

pharmacies

Markets operated by PGT Launch time

Singapore March 2015

United Kingdom October 2015

Italy February 2016

Netherlands May 2016

Note:

1. Baby Nutrition and Care11

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Recent Marketing Campaigns and Consumer EducationAngry Birds Campaign (愤怒的小鸟”合”你一起玩) May - July 2016

OfflineRoadshow

TVCPlacement

E-commerce MAMA 100

Leveraging the premiere of Angry Birds Movie

and Angry Birds’ identity, we initiated a series

of marketing activities including customized

TV commercial, in-store promotions, product

education, etc.

+

The campaign was well-received by

consumers and has achieved over 1.9 billion

views across online TV, television and movie

theaters

+

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Recent Marketing Campaigns and Consumer EducationMother’s Day Campaign (女神妈妈季), March – May 2016

+ Launched “Goddess Moms” campaign to encourage

busy mothers to pursue their own health and well-

being

Mini-movie by Athena Chu (朱茵) successfully drove

word-of-mouth via engagement and sharing of her

personal experiences

+

Biostime x Athena Chu mini-movie

Documentary of Biostime’s Normandy milk source

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+

This helped to promote Biostime’s commitment to superior and premium quality ingredients,

further building the brand and developing consumer trust across countries

Recent Marketing Campaigns and Consumer EducationMother’s Day Campaign (女神妈妈季), March – May 2016

+

Effective communication with consumers on product quality via product experience

activities with consumers in China coupled with consumer visits to products sourcing base

in Normandy, France

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Recent

Developments

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Source: Nielsen 1H 2016 Report

The Positive Effect of Two-Child Policy is Expected to Emerge in 2017

Opportunity and Challenge in Chinese IMF Market

Introduction of New IMF Policies to Accelerate Market Consolidation

5.66 5.83

3.93

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030

Incremental Second New-Borns (million)

Since 2013, the Government has frequently implemented infant milk safety rules to strengthen

consumer confidence in domestic IMF brands

Impact from the newly released IMF recipes registration rules:

Number of products and formulas to decrease

Smaller players to exit the market through inventory clearance

Stricter monitoring of product labeling and functional description

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New Organic IMF Products to be Launched

Biostime plans to launch organic IMF products under

Healthy Times brand at the end of this year

To tap into fast growing organic segment with

internationally recognized organic brand

To maintain high quality product standards to

promote infant health

+

+

+ To align with long-term business growth and

continue product innovation

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Regulatory changes

announced in 2Q 2016

VHMS: Regulatory Uncertainty Has Impacted Supply,

However, Underlying Consumer Demand for Swisse Products

Remains Strong

Supply side

impacted

Swisse well placed to

grow China sales

In April 2016, Chinese

authorities released key

changes to the regulation of

imported products

New measures for health

food

Positive Lists

Import taxation

Chinese authorities

subsequently announced a

one-year transitional period,

delaying enforcement of the

regulations until May 2017

Proposed new regulations have

impacted the China passive

sales and cross border trades

Widespread passive distributor

destocking more prolonged than

expected

Destocking has impacted

broader cross border buying

activities

Decreased number of Taobao

resellers, with many Daigou

exiting the category

There is some uncertainty

around the length of this impact,

however, recent scan data

suggests potential stabilisation

Underlying Chinese consumer

demand for Swisse products

remains strong

Maintained No. 1 VHMS

market share on Alibaba1 and

is No.1 brand in healthcare

category on Tmall and Taobao

platforms

Filing and registration process

for offline strategy expected to

deliver a compelling SKU

range of conventional food

products by December 2016

Passive resellers remaining

are sophisticated syndicates

Note:

1.Six months to 30 June 2016

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Swisse Officially Launched in China with a Gala Event Hosted

by Nicole Kidman

Swisse officially launched its brand to the

Chinese market in July 2016

Gala event hosted by Swisse global ambassador

Nicole Kidman in Shanghai

Attended by media, retail executives, senior

Government officials, local social media influencers

100% of media coverage was positive

Since launch,108.5 million media impressions equal

to RMB12.22 million advertising value

Record sales on Tmall following launch

Large scale marketing supporting new

channels

22% increase in market share on Tmall up until day

prior to event (14 July)

Record day on Tmall store following event with

approximately RMB 1 million sales

Over 50% week-on-week increase in scan (over the

subsequent month)

Record day on Tmall flagship store for 8 August

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Swisse’s Partnership with Arnold Classic Asia will Build Brand

Awareness and Promote Our Premium Sports Nutrition Category

Key health event in China

19-20 August in Hong Kong

Supporting launch of Sports

Nutrition range and promoting

VHMS range via multi-channel

marketing strategy

TMALL LIVE SHOW

3.5 hrs exclusive live show on TMall

promoting Sports Nutrition range

ONLINE PROMOTIONS

Promotional advertising across Tmall,

JD, VIP, Weibo, Wechat

SWISSE BOOTH

Interactive sessions educating

attendees about Swisse’s products

Swisse is the “Official Natural Health Partner of Arnold Classic Asia”

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Sponsorship & Partnerships

Strategic Partnerships with

Australian Olympic & Paralympic

Teams

Partner of the Australian Olympic

Committee since 2012

Event/TV

Media partnership with the TV

network that has exclusive coverage

rights within Australia

Commercials, including first 60

seconds commercial aired during the

Opening Ceremony with an

Australian audience of over 2.2M

people

Vignettes during ambassador events

Advertising

Digital outdoor advertising across

Australia

Print & Press advertisements

Ambassadors

14 Olympic & Paralympic

Ambassadors

PR campaign

PR & editorial pieces reaching

circulation of over 21.5M to date

Content pieces, daily videos &

blogposts

Social posts reaching over 3M+

people to date

Point of sale

In-store activities featuring Swisse

ambassadors and customer

promotions

Olympic-themed Duty Free Pop-up

Store at Sydney Airport

Swisse’s Support of the Australian Olympic and Paralympic

Teams is a Long Term Strategic Brand Investment 2016 Rio Olympics is Swisse’s Largest Ever 360˚ Brand Marketing Campaign

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Swisse Was an Official Partner of NetEase Champion House

for the Rio Olympics

Swisse advertising on NetEase digital, broadcast

and mobile channels reached over 514M people

Swisse products displayed in Champion House

Gift box presented to Chinese athletes

Swisse mentioned by host during interviews with Chinese

athletes

Interview with Swisse Olympic Ambassadors

Resulted in over 100% increase in Kaola sales during

coverage

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Additional

Financial Information

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Gross Profit Margin by Products

1H 2016 1H 2015

% of total revenue Gross Profit Margin % of total revenue Gross Profit Margin

Baby Nutrition and Care 57.3% 65.4% 100.0% 58.2%

---Infant Formulas 48.5% 65.5% 86.5% 58.6%

--Other Pediatric Products 8.8% 64.3% 13.5% 55.7%

Adult Nutrition and Care1 42.7% 62.4% — —

Total 100.0% 64.1% 100.0% 58.2%

Gross Margin Analysis

Note:

1. Swisse Wellness was acquired in October 2015 and its financial results were not included in 1H 2015

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746.2

954.7

1H 2015 1H 2016

(RMB million)

38.0%

31.7%

1H 2015 1H 2016

S&D Expenses Ratio of Sales Selling and Distribution Expenses

Selling and Distribution Expenses

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4.1%

5.5%

1H 2015 1H 2016

(RMB million)

Administrative Expenses

Ratio of Sales

Administrative Expenses

80.2

165.4

1H 2015 1H 2016

Administrative Expenses

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156 154

1H 2015 1H 2016

2

31

1H 2015 1H 2016

54

1H 2015 1H 2016

Trade and Bills Receivables Turnover Days (1)

Inventory Turnover Days (2)

Trade Payables Turnover Days (3)

Notes:

1. Turnover days of trade and bills receivables is derived by dividing the arithmetic mean of the opening and closing balances of trade and bills receivables for the

relevant period by turnover and multiplying by 180 days. Turnover days of trade and bills receivables excluding Swisse is 1 day at 30 June 2016.

2. Turnover days of inventory is derived by dividing the arithmetic mean of the opening and closing balances of inventory for the relevant period by cost of sales

multiplying 180 days.

3. Turnover days of trade payables is derived by dividing the arithmetic mean of opening and closing balances of trade payables, for the relevant period by cost of sales

and multiplying by 180 days.

Working Capital Management

100

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Operating Cash Flow Inventory Balance Cash Balance

856.2

990.9

937.4 1,032.0

331.0

650.4

1,927 1,132.5

Pledged deposits

Time deposits

Cash and bank balances

147.4

551.4

1H 2015 1H 2016

Cash Flow

31 Dec 2015 31 Dec 2015

3,195.4

2,814.9

(RMB millions) (RMB millions) (RMB millions)

30 June 2016 30 June 2016

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Q&A Section

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Thank You