LC Meeting, 31st of March 2014

Ibis Nord Bucharest

Executive Board Achieveof AIESEC in Bucharest 2013-2014

FINAL DISCHARGE REPORT

Why are we here?

What is this about?

Responsibility | Honor | Acknowledgement

Back in December 2012,

YOU gave me the permission to build a TEAM and to lead AIESEC.

WE stood together as the leaders of

GENERATION 2013-2014: Passion through Action.

So what happened this year?

We defined reality and

built on the shoulders of giants

We created our ambition for

AIESEC in Bucharest

“Passion”

We make sure that every member,

every EP and every partner of AIESEC in Bucharest

understands the

Clarity and Purpose of AIESEC.

- We align and upscale our marketing strategies to the core of

AIESEC

- We align and enhance our talent capacity towards exchange

and 2015 delivery

- We invest more and better in marketing, TMP, TLP and

exchange

“Action”

We ensure the growth and sustainability

of our GIP and GCDP experiences.

- We ensure a massive growth on GIP, towards 2015

- We innovate and speed up GCDP through Specialized Units,

sustainable iGCDP Projects and new stakeholders

- We ensure the implementation of NPS in all activities

We break through the 300 X milestone.

Clarity of the Why for all stakeholders

Marketing ShiftTalent Capacity

driving ExchangeInvestments in

marketing & TXP

NPS Full Implementation

Innovation & Speed Up of GCDP

Massive Growth on GIP

300 Exchanges

We built a plan and

ways to measure it.

We were lucky enough and honored

To have you by our side in executing it.

This is what we achieved…

Incoming GIP

NPS:

45

23 Growth390%

Main achievements:

- Retention and upscale of partners - 80%

partnership retention

- Successful implementation of the first iGIP

project – Teaching Romanian Youth

- Talent Capacity Building: better preparation

&0 allocation

- New Structure that ensures growth and

quality: 2xMatching Teams + 1xCommunity

Management

Outgoing GIP

NPS:

69

34 Growth21%

Main achievements:

- Building an Outgoing GIP culture

- Successful alignment of national campaigns

and initiatives (re-raising and alumni)

- New EP Management team to ensure

upscale and quality

- aprox. 650 Applicants

- 40 EPs Matched – pipeline for 14/15

- Achieved the target matching rate – 45%

NPS: 69

Outgoing GCDP

NPS:

67

60 Growth- 20%

Main achievements:

- 91 Raised

- NPS Response Rate – from 26% to 37%

- Growth on the Ma-Re rate: 100%

- GCDP authorized in various universities as a

practical experience: Artiflex, Romanian-

American University, Faculty of Letters,

Political Sciences, Journalism to follow

- New stakeholders though B2B

- New structure that encourages flexibility:

Sales GCDP

Incoming GCDP

NPS:

48

88 Growth64%

Main achievements:

- Relative Growth on every process: Ra 45%,

Ma 61%, Re 64%

- Organized the Kindergarten Raising:

International Kindergarten Project

- Raised the scale of iGCDP Projects: at least 7

internationals/project

- New matching procedures

- New projects or re-designed for new

stakeholders: Impact Weeks, Debate Your

Way, MOVE (SU University of Bucharest), Re-

Branders, Xmas around the World,

Use.Recycle.Breathe

- National Excellence for Grow

External Relations

Inkinds:10400

14210

EUR

IncomesTNs Ra:

45

Main achievements:

RAISING:

TNs: Planned 71 - Realised 45

Cash: Planned 20100 - Realised 14210

Inkind: Realised 10400

- Sales Culture: biggest areas as no. of

members and retention

- 100% retention of current partners

- Structure based on market segmentation –

TN Raising Growth

- AIESEC Academy – School of Leadership

- LGP Growth

Finance

4 Confere

nces

Ending

Balance:

-3494 EUR

Biggest investments so far

iGIP Legality

Main achievements:

- establish and understand the process of the iGIP visa

- starting the collaboration with a visa

specialized lawyer and being supported by

the entire AIESEC Romania network

- focus on investments in promo campaigns

and investments in members

- RTS with 5 other LCs

Marketing

Main achievements:

- more than 2500 applicants for exchange

programs and projects

- new structure, based on exchange

- new marketing campaigns on exchange

- aprox. 12 000 likes on facebook

- AIESEC Bucharest on LInkedIn, Pinterest,

Twitter, Instagram

- Fresh AIESEC Bucharest website & blog

- Full implementation of the new AIESEC

Brand

2500 Applica

nts

Marketing Shift

towards exchange

SocialMedia

Talent Management

# TMP Re 375 450

# TLP Re 59 90

# of TLP app 1.625 1.525

NPS TMP 70 63

NPS TLP 70 90

#GS 90% 90%

% induction

implementation 90% 90%

Main achievements:

- 2 recruiments:

Summer Recruitment – retention 66.67%

(iul-mar)

Autumn Recruitment – retention 92.13%

(nov-mar)

- Retention rate growth with 14.35%

- Middle management activities

- 100 MEC Implementation (training on each

area, growth on conferences delegates)

- Shift of talent allocation towards exchange,

GIP mainly

- Full NPS Implementation

Alumni Development

NationalAward

Alumni doing

exchange

200 alumni

involved

Main achievements:

1. Alumni Exchange (Re: 1 iGIP, 10 oGIP (+2 pe

drum) - Alumni & H4TF)

2. Alumni involvement (more than 200 alumni

invested time & knowledge)

3. Won the National Award as the most

performing LC with Alumni contributing to

organizational objectives.

Specialised Units

SU Poli

SU

UB

Main achievements:

1. SU UB:

- 3 exchanges absolute growth in OGX

- New faculties approached

- New, innovative marketing campaigns

- Fresh iGCDP Projects

2. SU Poli:

- B2B partnerships

- First GIPo Raised

Conferences

RTS Spring,

together with

AIESEC Brasov

RTS Autumn,

together with

AIESEC Brasov,

Suceava,

Constanta, Iasi,

Galati

Re-Imagine

2014,

Together with

AIESEC Vienna

WU

BPM 2013,

with new flows

and newies

preparation

Rewards & Acknowledgements

Outgoing

GCDP

Experience

Pack -

RockME

Incoming

GIP -

RockME

Grow Award

- RockME

Grow

Annual

Excellence -

RYLF

Outgoing

GIP - RYLF

Alumni

Developme

nt - RYLF

National & International Contribution

EB

Collaboratio

n with

AIESEC Cluj-

Napoca

Building a

new GN NSTs & SOLs

Global

Customer

Centric

Accreditatio

n in IC

AIESEC

Bucharest:

#1 LC

Globally in

iGIP Raising,

Q3+Q$

Top 15 LC

Globally on

oGIP

Realisation

3 MCVPs + 1

MCP to the

global

network (so

far)

We learned that leadership is about the ones that

contribute daily to our AIESEC Experience.

We learned that leadership is all about

values, people and gratitude.

to the ones that made everything possible,

Members, Team Leaders, SUs of AIESEC in Bucharest,THANK YOU!

to the ones that guide us and support our will,

Partners of AIESEC in Bucharest,THANK YOU!

to our constant mentors and friends,

MC Move 13/14 of AIESEC in Romania,THANK YOU!

to our greatest inspiration,

the alumni of AIESEC in Bucharest,THANK YOU!

to my team that showed me what leadership is,

EB ACHIEVE,

I will be forever grateful.

Thank you!

We leave you with 3 gifts:

Our MIND

The Annual Report 2013-2014 – available April 28th

A fully completed transition and an operational EB

Our HEART

Our values and our mindset

The Clarity of the Why for AIESEC Bu –available April 28th

Our WILL

Recognition Gala, during Kick-Off – April 26th

AIESEC 24 Gala – April 28th

“What you get by achieving your goals

is never as important as who you

become by achieving your goals.”Henry Thoreau

In the loving memory of

Alina Procopiescu

our friend, our role-model and inspiration.