Disappearing limits
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Transcript of Disappearing limits
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Disappearing Limits
Digital Momentum 2016 and BeyondThe Traveller Perspective
Michael Bednar-‐BrandtDirector Digital EMEA
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Safe Harbor StatementThe following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
IN SAN FRANCISCO, UBER HAS 3X THE REVENUE OF THE ENTIRE PRIOR TAXI AND LIMOUSINE INDUSTRY.
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
WTF?! WHAT HAPPENS TO ALL THOSE UBER DRIVERS WHEN THE CARS START DRIVING THEMSELVES? AI’S ARE FLYING PLANES, DRIVING CARS, ADVISING DOCTORS ON THE BEST TREATMENTS, WRITING SPORTS AND FINANCIAL NEWS, AND TELLING US ALL, IN REAL TIME, THE FASTEST WAY TO GET TO WORK. THEY ARE ALSO TELLING HUMAN WORKERS WHEN TO SHOW UP AND WHEN TO GO HOME, BASED ON REAL-‐TIME MEASUREMENT OF DEMAND. THE ALGORITHM IS THE NEW SHIFT BOSS.
TIM O’REILLY
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#1
EVERYTHING THAT CAN BE AUTOMATED WILL BE AUTOMATED
Image: Steve Jurvetson, Flickr.com
Manual Labor
Logistics
Pattern Recognition
Process Work
Personal Assistance
Customer Service
Tailored Marketing
Translations
… and more
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#2
LEADERSHIP IS BASED ON MASTERING CUSTOMER EXPERIENCE
Image: Massachusetts Office for Travel and Tourism, Flickr.com
Product Experience
Online & Offline Interaction
Marketing Experience
Sales Experience
Service Experience
Omni-‐Channel Experience
Ongoing Conversations
Next Gen Loyalty
… and more
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#3
THE INDUSTRIAL WAY OF MASS PRODUCTION IS BEING REPLACED BY INDIVIDUALTAILORING ON INDUSTRIAL SCALE
Personalized Offers
Tailored Services
Tailored Marketing
Personal Rewards
Tailored Products
Adjusted Conversations
3D Printed Goods
Personal Assistants
… and more
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: Morgana F1, Wikipedia.
#4
WE LIVE IN THE NEW RACE FOR BUSINESS MODEL EVOLUTION
Everything as a Service
Platform Ecosystems
Outcome Economy
Vanishing Industry Barriers
Adjacent Markets
Sharing Economy
… and more
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
New Products
Product Ecosystems
Extended Service Offerings
Platform Ecosystems #5
STARTING WITH THE CUSTOMER TO EXPLORE THEIR NEEDS
Product
Product Services
Product as a Service
Customer Focus
Product Focus
Need based Platforms
Core Business New Options
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#6
PLATFORMS ARE THE NEW PLANE OF COMPETITION
Image: Tsuda, Flickr
Bottleneck of the Value Chain
Rising Industry Platforms
Complete Ecosystem
Data is the New Oil
Filling Complete Need Families
Strong fencing and scale effects
Unparalleled Profitability
Constant Innovation
… and more
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Evolution of the PhoneBeing in everybody’s pocket-‐ what else could it do?
Telephone
Contacts Book
Personal Assistant
Photo Camera
Game Console
Platform for 3rdParty Apps
Internet Access
Evolution of the FridgeBeing in everybody’s home*
-‐ what else could it do?
Keep Food Cool
* Or Office
Music Player
???
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How to Deliver?
On-‐Demand Delivery
Personalized Product
Services PlatformWhat do I need?
Data as Key Value
New Consumer Relationship
Edge Manufacturing
Maintenance / Replenishment
Adjacent Markets
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: NASA
SO WHAT IS CHANGING IN TOURISM?
?
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CHANGING DESTINATIONS?
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CHANGING MARKET PLAYERS
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CHANGING CATEGORIES
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Nike+ FuelBand
CHANGING ECOSYSTEMS
GoPro Video
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CHANGING SERVICE DELIVERY
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: Savioke / Konica Minolta
CHANGING SERVICE OPERATIONS
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CHANGING COMPETITION
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CO-‐INNOVATION CHANGES EXPERIENCES
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Source: Deloitte - Travel Consumer 2015, Engaging the empowered holidaymaker
CHANGING CUSTOMER JOURNEYS
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Enjoy
Repeat
CHANGING PERSPECTIVE
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Source: Deloitte - Travel Consumer 2015, Engaging the empowered holidaymaker
CHANGING ROLE OF DATA
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ChangingSales Channels
Technology fueled Speed of Change
Diverse and Specialized Industry Structure
Business Model Uncertainty
Addressing New Customers
Dependency of Global Platforms
Customer Expectation Changes
Ad-‐hocProduct Packaging
Cost Pressure
9 AREAS CHALLENGING THE INDUSTRY
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COMPETING PRIORITIES?
Better Service
InnovationCost Reduction
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
“BBVA will be a software company in the future.”
– Francisco González, BBVA Chairman & CEO
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
“Companies feel an incredible need for tech innovation.”
“All of application development and testing will move to the cloud.”– Mark Hurd, CEO of Oracle
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
ENTERPRISE PERFORMANCEMANAGEMENT
ENTERPRISE RESOURCE PLANNING
HUMAN CAPITAL MANAGEMENT
SUPPLY CHAIN MANAGEMENT
CUSTOMER EXPERIENCE
ORACLE APPS
Oracle Integrated Cloud
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
INTEGRATION
CONTENT AND PROCESSAPPLICATION DEVELOPMENT
DATA MANAGEMENT
IT OPERATIONS MANAGEMENT
VISUAL ANALYTICS
MOBILE
PaaS
Oracle Integrated Cloud
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
IaaS
NETWORKING
COMPUTESECURITY
STORAGE
Oracle Integrated Cloud
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#7
WE WORK WITH OUR CUSTOMERS IN NEW WAYS TO ENABLE CONSTANT INNOVATION
Customer Experience Journey Mapping
Cloud Patterns
Ideation Workshops
Platform Mapping Workshops
Innovation Hackathons
Cloud Prototyping
Digital Maturity Assessments
Digital Insight Program
… and more
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Ubank nurtures customer loyalty w ithsmart services and intelligent insight
Oracle Digital helps insuranceproviders co-‐create connectedcar services w ith Verizon
CaixaBank chose Oracle Digital for its SmartBanking service, deliveringhyper-‐personalisedexperiencesin real time Paym uses Oracle Digital
to let people pay friends and family w ith just a mobile number
Oracle Digital helps digital pioneers uncover more value in a hyperconnected world
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#1 IN THE CLOUD WE WANT TO BE YOUR FIRST CHOICE FOR ANY NEW PROJECT. TRY US.
SAASPAASIAASDAAS