Disappearing Content: Snapchat & Instagram Stories

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DISAPPEARING CONTENT! Snapchat & Instagram Stories #MCN2016 • November 3 • 9:45-10:45 am

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DISAPPEARING CONTENT!Snapchat & Instagram Stories

#MCN2016 November 3 9:45-10:45 am

Who are we?

Andrew MandinachVideo Production Manager, Balboa Park Online [email protected] DodgeDigital Engagement Coordinator, Royal Ontario [email protected] AmaioProducer of Public Programs & Community Engagement, New York Transit [email protected]

What are we doing here?Talkin bout ephemeral content!Discussing best practices for Snapchat & Instagram stories: storytelling, analytics, and ephemeralityShowing some examples of fun SC/IG StoriesGetting hands-on with a tutorial

What are we talking about when we talk about ephemeral content?Social media platforms/tools where content disappears after a set period of timeEncourages a less formal/filtered view of a users day than other, more permanent outletsThe internet is forever except when its not

Why ephemeral content?Less formalFun, light-heartedBehind-the-scenes glimpsesThings that might not fit into the rest of your social media strategy

Why ephemeral content?Low production investment and ability to respond quickly

Why ephemeral content?Audience responses and direct communication!

BEST PRACTICESOr, How I Learned to Stop Worrying and Start Telling Ephemeral Stories

These stories are stories.How would you make a movie about this?Establish where you are/what youre looking atRemember that people may start and stop or only view part of your storyRemember to note when something has ended

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except when theyre not stories!Whats your day look like? How can you play with emojis or drawings?How can a filter help you convey information?

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What does good look like?Snapchat & IG Stories both have pretty lean analyticsEngagement as evidenced by responses

Whats the impact of ephemerality?Freedom to explore and experimentLetting go of perfection

LETS TRY ITHands-On Tutorial Time!

Covering the basics:Taking a photo or videoAdding filters -- image filters, time/date/temp/altitude filters, geofiltersAdding textAdding drawingsSetting the display lengthSending to Story or IndividualsPlayback and saving your snap(s)Finding FriendsFun features -- streaks, etc.

SCREEN MIRRORING INTERLUDE

QUESTIONS?We might even have answers.

THANK YOU!

Andrew MandinachVideo Production Manager, Balboa Park Online [email protected] DodgeDigital Engagement Coordinator, Royal Ontario [email protected] AmaioProducer of Public Programs & Community Engagement, New York Transit [email protected]