1. 1. Directors label music videos Examining artists and producers
2. 2. Mark Romanek Red Hot Chili peppers: Cant Stop Mark Romaneks creative style is wellknown for being abstract, disjointed and bizarre. His video for Cant Stop embodies all of these traits. The video itself features the bandmembers in a large room interacting with a variety of objects e.g. large rubber balls, masks, bins, lights and plastic tubes. There is no narrative and the video usesclose ups and bright lighting to put emphasis on the band members, on whom the video is solely focused The video bears no relation whatsoeverto the lyrics of the song, however the fast paced editing and constant movement of the band throughout the video matches very well with the theme Cant Stop. Steve Archer suggests the videos
3. 3. Brendon Small Soundgarden: Black Rain Brendon Small is an animation artistand incorporates vibrant and highly stylistic work into his cartoons and music videos. The music video for SoundgardensBlack Rain has a strong narrative, although it doesnt revolve around the lyrics. The video features animated versionsof the band members as they battle with celestial beasts that are attacking earth. The video is presented as very darkand this is emphasised by the constant use of greens and reds to highlight the monsters and other features of the music video.
4. 4. Michel Gondry Bjork: Human behaviour Michel Gondry is a well knowndirectors and has worked on many films as well as collaborating with many artists to work on music videos. He is known for his inventive visuals and eccentric style. The music video for Bjorks human behaviour uses manipulation of mise en scene to reflect the unpredictable nature of humans. The video has a very loose narrative and demonstrates Bjork in the wild surrounded by almost fairy tale like creatures, using them to display the wild part of human nature. Gondry uses very deep and dark colours to emphasis the deep nature of the track and innovative lighting to highlight certain parts of the video e.g. shots of Bjork are always well lit to put emphasis on the fact that she is the star.