Director-Elect Update Report to State Council

February 24, 2017

NCSHRM Website

Did I register for this meeting?

NCSHRM Directory Search

2017 State Conference

Lower Cape Fear HRA (LCFHRA)

• Information on chapter events for the calendar • Must include “camera ready” content • Must registration link/information

• Surveys

• Whom to mail to – if not in our database, must provide emails • Questions • Timing/restrictions

• Chapter officer/board listing

• Must include an e-mail • Must include the board member’s office and/or CLA area

• Chapter complete email database • Long-term build out of NCSHRM statewide e-blast list • Must indicate active members on the list vs. expired, others., etc. • Your Membership websites can export your database in YM format

• Chapter requests to replace SHRM website with an NCSHRM sub-site

• Must include an e-mail • Must include the board member’s office and/or CLA area

What We Need from You

NCHRStrategies, Inc.

• NCHRS is a non-profit corporation organized under the laws of the State of North Carolina and exempt from taxation under Section

501(c) (6) of the Internal Revenue Code. No part of the net earnings of NCHRS Strategies shall inure to the benefit of any member or individual. The duration of the corporation shall be perpetual.

• NCHRS is affiliated as noted herein with The North Carolina Society for Human Resource Management Council (hereinafter referred

to as "NCSHRM"). NCHRS is a separate legal entity from NCSHRM. Purposes • To assist NCSHRM and its member chapters in the planning, development, administration, promotion and execution of events,

principally in the form of an annual educational conference for the benefit of HR professionals in North Carolina; • To assist in providing professional development opportunities related to human resources related matters and current issues for

NCSHRM members, guests, and non-member business professionals; • To encourage, promote and affect the voluntary interchange among NCHSRM members and human resources professional of data,

information, experience, ideas and knowledge about methods, processes and techniques relating to the profession of human resources both within NCSHRM and to its external audience; and

• To recognize, promote and generally enhance the human resources profession by communicating the activities and accomplishments of NCSHRM and its members to the business community.

NCHRStrategies, Inc.

Class A: Representing the Sole Member (3 members): • The current NCSHRM Director • The current NCSHRM Director-Elect (see VI.A.10) • The current NCSHRM Treasurer Class B: Representing NCSHRM Constituencies (8 members): • One (1) member of the local NCHSRM chapter sponsor state conference committee from the immediate past calendar year • One (1) member of the local NCSHRM state conference committee from the current calendar year • One (1) member of the local NCSHRM chapter sponsor state conference committee from the immediate next calendar year. • One (1) member from each NCSHRM District, as appointed by the District Director. (Note; the District Director is not precluded

from appointing him/herself to the role.

Officers – shall be elected from the Class B Directors and shall consist of a President, Secretary and a Treasurer, and any other officers as may be required by North Carolina law or deemed appropriate from time to time by the Board. A person may hold more than one office simultaneously, except that no person may hold the office of President and Secretary at the same time. Meetings – the Board of Directors shall meet not less than quarterly in person or via audio or videoconference means. Any member of the Board or the sole members request the President to place on the agenda of the next regular Board meeting any action for consideration by the Board of Directors.

NCHRS Board

Operational Organization

Golden East membership revitalization: • Sandy Epperson lead Asheboro (Central Carolina HHRPA) & Central Carolina SHRM partnership options: • Joanne Forbes lead SHRM chapter recertification provider affirmation: • All chapters complete

Name your District contest SHRM “chapter review” initiative SHRM/Local Chapter “Corporate” Satellite model: • Duke Energy / LakeNormanHR • Secund members from a corporate HR department into a local chapter, which will act like a satellite NCSHRM “Virtual Chapter”: • Initial discussions with SHRM on technology support • Will need to think outside the SHRM box of defined zip codes • Has been tried with student chapters, but NC would be the first to adopt it for a professional chapter • Goal is to showcase all our chapters Local chapter “health assessment” checklist: • Sandy Epperson lead

Other Initiatives in process

Enrich and inspire the HR profession and stakeholders by providing leadership,

connections, development, advocacy and resources

OUR MISSION (Reason for being)

To be THE human resource voice in North Carolina

OUR VISION (Our aspirational direction) ADVOCACY

GOALS (Achieving Our Mission)

COMMUNICATION

ENGAGEMENT

PROFESSIONAL GROWTH &

DEVELOPMENT OPERATIONS

We are inclusive, collaborative, transparent, authentic, and respectful

OUR VALUE PROPOSITION (How we conduct ourselves)

Strategic Plan Overview

• HR professionals (Chapters, At-Large Members, Student Chapters, SHRM)

• Employees/employers • Community • Governmental leaders • Chambers/business organizations

OUR STAKELHOLDERS (Whom we serve)

SP Project Overview Professional Growth/Development

Professional Growth/Development

Create an environment for professional growth and development

Initiative Task (s): 1. Improve State Council/Chapter Leadership Development Enhance chapter leader orientation sessions (webinar) Develop leadership training modules 2. Explore other conference/meeting opportunities (YP, Executives, Wellness) 3. Create external education and outreach opportunities - Special Projects/Programs Person

Create State Council Leader Speakers Bureau

Approved By: <SP Liaison>

Date Approved: <Date>

Guiding Principles: Mentorship and inclusion . Growth of current leadership of NCSHRM and

reaching out to potential members for leadership opportunities. Robust succession plan of NCSHRM as well as our local chapters

Accepted By: <Project Leader>

Revision #: <Number>

Key Deliverables / Milestones Due Date

Create Webinars-First 3 outlined 171/15/1

Other Conference or Leadership Opportunities Ongoing

Statewide Speakers Bureau- 2/1/17

Primary Deliverables: 1. Create Webinar Modules for Leadership Development and training for State Council and Chapter Leaders including members with possible Leadership roles.

2. Explore other conference/meeting opportunities (YP, Executives, Wellness)

3. Create Statewide Speakers Bureau by contacting each chapter and having them report their speakers and rate them for quality. Can it be held on the new website?

Project Team Members: 1. Ashley Lesko-Square Peg 2. Hallie Hawkins- Perspecta

Advocacy

Project Status Report Initiative: ADVOCACY Initiative Sub-task: Includes 3 initiatives Project Leader: Connie Carrigan Status Report Date: 2/23-24/17 SP Committee Liaison: Lynn Brailsford Project Status Score (G/Y/R): Comments:

Project Status Report Summary

Discussion Items/Accomplishments since last update:

• 2017 Goals set by Government Affairs/Advocacy team • Conference calls 1/6 to discuss strategy, goals and set milestones. Connie, Jeremy, Pam, Neddy • Conference call 1/21 to discuss goals and DID with government affairs reps. 24 people on the call (same as above + reps) Upcoming:

• Put milestone/deliverables to remaining Advocacy goals. Further discussion of strategy needed to identify and development relationships with other statewide organizations that will benefit us and partner with them to influence policymakers, etc.

Key Milestones / Deliverables Responsible Due Date Completed

Milestone MM/DD/YYYY MM/DD/YYYY

See Connie and Neddy’s report and list of 2017 Goals for DID, NC A team, Government Affairs Webinars, and partnership opportunities.

:

Advocacy

1st Quarter • Begin planning and publicizing Day in the District event, scheduled for May 10 in Raleigh, including identification of state issues to be

addressed with members of the General Assembly • Jeremy to provide webinar opportunity on topic of interest to our membership • Recruit members of NC A-Team (Neddy is A-Team Advocacy State Captain; Connie is a regional Advocacy Captain) • Identify and begin developing relationships with selected statewide organizations in order to partner with them to influence

policymakers, etc. (ex. Workforce Development, NC Chamber, NC Bar Association) • Neddy and Pam to attend Governmental Affairs Reception hosted by NC Chamber on March 8 in Raleigh • Connie to attend SHRM Legislative and Employment Law Conference and participate in Capitol Hill visits in Washington, DC on

March 12-15 • Update governmental affairs content on NCSHRM website by adding links to NCGA and other relevant sites 2nd Quarter • Finalize and hold Day in the District event on May 10 • Jeremy to provide webinar opportunity on topic of interest to our membership • Continue efforts to establish NC A-Team (Neddy is A-Team Advocacy State Captain): Identify state and local issues to be addressed;

Solicit input from existing SHRM A-team members to discuss state and local issues with national leaders; expand NC Governmental Affairs role to local and state issues; create NC A-team app; letter writing campaigns; member involvement in advocacy

• Continue to develop relationships with selected statewide organizations in order to partner with them to influence policymakers, etc. (ex. Workforce Development, NC Chamber, NC Bar Association)

Advocacy 3rd Quarter

• Jeremy to provide webinar opportunity on topic of interest to our membership

• Continue efforts to establish NC A-Team (Neddy is A-Team Advocacy State Captain): Identify state and local issues to be addressed; Solicit input from existing SHRM A-team members to discuss state and local issues with national leaders; expand NC Governmental Affairs role to local and state issues; create NC A-team app; letter writing campaigns; member involvement in advocacy

• Continue to develop relationships with selected statewide organizations in order to partner with them to influence policymakers, etc. (ex. Workforce Development, NC Chamber, NC Bar Association)

4th Quarter • Jeremy to provide webinar opportunity on topic of interest to our membership

• Continue efforts to establish NC A-Team (Neddy is A-Team Advocacy State Captain): Identify state and local issues to be addressed; Solicit input from existing SHRM A-team members to discuss state and local issues with national leaders; expand NC Governmental Affairs role to local and state issues; create NC A-team app; letter writing campaigns; member involvement in advocacy

• Continue to develop relationships with selected statewide organizations in order to partner with them to influence policymakers, etc. (ex. Workforce Development, NC Chamber, NC Bar Association)

SP Project Overview Communications Co Director Roles

Initiative Description:

Enhance and expand the Communication (Co) Director(s) Role and Structure

Initiative Task (s): Ensure Strategic Marketing Plan is followed and executed including (but not limited to): • Recruit committee members – completed; on going • Identify all PR, traditional media, social media currently in place in both

NCSHRM and the local Chapters – begun, committee members • Research: obtain information and best practices from resources including

SHRM and local Chapters – begun, committee members • Committee Meeting(s): delegate tasks from strategic communication plan • Provide updates to state council – completed, ongoing • Serve as primary point of contact for public and media relations – to do

Approved By: <SP Liaison>

Date Approved: <Date>

Guiding Principles:

Aligned with mission, vision, values of NCSHRM Understanding that NCSHRM is a unique entity with responsibilities to

national SHRM and local SHRM affiliate chapters

Accepted By: <Project Leader>

Revision #: 2

Key Deliverables / Milestones Due Date

Committees Formed 10/01/2016 ; on going

Committee Meetings Held 11/4/16, on going

Social Media Initiatives and Time lines 11/30/2016; on going

Budget for the Committee 4/30/17

Traditional Media initiatives and timelines 5/31/17

Public Relations initiatives and timelines 7/30/17

DATES ABOVE SUBJECT TO CHANGE

Primary Deliverables: Ensure Strategic Marketing Plan is followed and executed Determine follow up needed – weekly, monthly, quarterly • Form committees – completed, ongoing • Create and maintain working outline of all initiatives and timelines for

both NCSHRM and local Chapters – to do, working on • Serve as ’owner’ and liaison for all Public Relations efforts on all

platforms of traditional media and social media – to do

Project Team Members: 1. Dianne “Dee” Commodore, Social Media Advisor 2. Yolanda Brown, Co-Communications Director 3. Susanna Smith, Co-Communications Director 4. Committee Members Recruited: Katie Sens, Brandy Reese, Chuck

Solomon

SP Project Overview Strategic Marketing & Communication Plan

Initiative Description: Create a marketing and communication strategy to support and be consistent with State Council mission, vision, values and overall organization strategy.

Initiative Task (s): 1. Recruit additional team members- completed and on going 2. Communications team workshop: completed 11/4/16; 11/14/16

• Establish outline of the plan through brainstorming and identifying additional tasks; determine key stakeholders and message; determine resources needed; discuss branding

• Determine budget needed • Define message & audience (what are we trying to say, and to

whom?) 3. Presentation of Positioning/Message to NCSHRM Directors for approval – 2/24 4. Develop Graphics Platform - Update the NCSHRM website & other

communication platforms with branding & messaging – to do 5. Research & implement best marketing resources/templates with new

branding & messaging including logo, taglines, etc. – begun 1st stage 6. Board/Leadership Training – Your Voice / Stories – to do 7. Firm rollout to all relevant stakeholders, MALS, Community/Secondary

stakeholders – to do

Approved By: <SP Liaison>

Date Approved: <Date>

Guiding Principles: Consistency in branding across all mediums Aligned with mission, vision, values of NCSHRM Understanding that NCSHRM is a unique entity with responsibilities to

national SHRM and local SHRM affiliate chapters

Accepted By: <Project Leader>

Revision #: <Number>

Key Deliverables / Milestones Due Date

Expand communications team & hold meetings 10/31/2016

Communication Team Workshops 11/4 &11/14/16

Create outline & define budget 11/30/16

Soft rollout 12/2/16

Presentation of Positioning/Messaging for approval 2/24/17

Develop Graphics Platform / Board Leadership Training 5/31/17

Research & Implement best marketing resources/templates 5/31/17

Board Leadership Training 7/31/17

Firm Rollout 9/31/17

Primary Deliverables: • Having key message crafted that can be used in all communication

mediums – asking for approval 2/24/17 • Expand communications team – completed; on going • Define message and audience – completing asking approval 2/24 • “Brand promise” – on going • Marketing calendar – to do

Project Team Members: 1. Dianne “Dee” Commodore, Social Media Advisor 2. Yolanda Brown, Co-Communications Director 3. Susanna Smith, Co-Communications Director 4. Committee Members Recruited: Katie Sens, Brandy Reese, Chuck Solomon