Direction, Mumbai corporate presentation 2016

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CUSTOMER RETENTION

CLIENTS REPEATS

CORPORATE PROFILECompany Name

Direction Software Solutions

Established 1999

Offices Mumbai, Hamburg, London

CEO Mr Arun Nayar

Employees Around 250

Number of Customers

International - 25 +Domestic - 80 +

Revenue Composition

International - 64 %Domestic - 36 %

PartnersMicrosoft Gold Partners (since 2001). Jet Reports, Elva DMS, Necto Panorama

Average Tenure

Senior Management - 10 years

Alliance India. Fiji, Mauritius, USA

Repeat Business

>80%

Growth Y-O-Y 20.67%

International,64%

Domestic, 36%

GeographicalRevenue

International Domestic

0%

5%

10%

15%

20%

25%

20

07

20

08

20

09

20

10

20

11

20

12

20

13

17%

24%

15%13% 14%

12% 11%

ATTRITION

Attrition %

Loyal Employee Base – low attrition – ensure continuity and knowledge retention

Back Office, 31Development

, 47

Maintenance, 69

Product, 58 Management, 10

Hamburg, 5

Support , 24

Other, 39

STAFF COMPOSITION

Back Office Development Maintenance Product

Management Hamburg Support

0

5

10 8

5.57

67

4.5 4 4.5 4.53

EXPERIENCE & TENURE

AVG. EXPERIENCE AT DSS

VISIONTo be a trusted IT partner, leveraging it’s knowledge of tools and technologies to provide simple, integrated and innovative solutions resulting in maximum customer satisfaction

MISSION• Focus relentlessly to add value to customer

business• Equate customers’ success with our own• Work as an extension of customers’

organizations• Empower and enable customers to be self-

sufficient• Follow a philosophy of continuous process

improvement to ensure customer satisfaction

• In our 14+ years Partnership with OTTO Group not only extensive Domain Knowledge was acquired, several Customer Relation Models turned out working successfully and stable

• Bridging the cultural gap between German and Indian teams

• Loyal employee base and low attrition ensures continuity and consistency in service levels

• Convert clients' ideas into solutions

• Committed to deliver as promised - know when to say 'no'

• Work as an extended arm of your I.T. with both on-site and off-shore presence

• Flexible and adaptable and responsive to clients' needs

Time & Materials Model Fixed Price Model ODC Model

Define the business model and work hand in hand with clients.The client pays a fixed hourly rate.

The client pays a pre-negotiated Fixed price for the complete project, linked to well-defined milestones.

Extension of the client’s software engineering facility. The client pays fixed monthly rate for the Team.

Area Details

Operating Systems: Windows, Linux, Unix

Business Intelligence:

ETL: Sunopsis, Microsoft SQL Server DTS, SSAS, SSRS

OLAP: SAS, Business Objects, Microsoft SQL Server OLAP Services

Reporting: Panorama Necto, Business Objects, Crystal Reports, Jet Reports, Business Analytics

Enterprise Resource Planning (ERP): Microsoft Dynamics Navision, Microsoft CRM

Application Development Tools: C / C++ / VC++, Power Builder 7.0, Visual Basic / COM / DCOM / ASP.Net / VB.Net, J2EE Platform

Web Development Tools: HTML, DHTML, CSS, JavaScript, VBScript, ColdFusion, Flash Remoting, ASP, EJB, JSP, Java Servlets, Beans, XML, LAMP technologies

IDE: JBuilder, Eclipse

Designing tools: Corel Draw / Adobe Photoshop, Adobe DreamWeaver, Adobe Flash, Adobe Fireworks

Mobility: I-Phone: Objective C, Andriod: Java, SYMBIAN: C++, Windows Mobile:C#, C++ and Flashlite

Application Servers: Internet Information Server (IIS), WebLogic, Tomcat-Apache, Jrun

UI Servers: ULC Technology from Canoo, UI Technology from Droplets, Flash Remoting& Communications Server from Adobe.

Databases: Oracle, MS SQL, My SQL, PostgreSQL, IBM DB2

Mobile OS supported: iPhone/Android based Client / Server application

Application type: Native Application

Application concept: Aggregates all near by cabs from various operators. Cab selected by user on the map and payment done in the app itself.

Mobile Cab Booking

Customer: Elizabeth Hurley

Mobile OS supported: iPhone and Android based Client / Server application

Application type: Native application

Application concept:

Mobile Retail Store with store that helps users to purchase merchandise from the EH site.

Elizabeth Hurley – Fashion & Apparel Web Portal

Mobile OS supported:iPhone based Client / Server application


Application concept: Style search using barcode scanner

Mobile Style Search

Customer: Hermes Logistik

Mobile OS supported: iPhone based Client / Server application


Application concept:

The mobile application provides a user to track and trace the status of the shipment ,calculate size and price of the parcel and locate the nearest Hermes shop.

Hermes Parcel Shop

Mobile OS supported: J2ME

Application type: Native game

Concept: Obtain brand recall in minds of the potential customers

Example: In a cricket game when a player hits the ball for a six, a message flashes on the mobile screen as “Mahindra Sixer”

Mahindra Premier LeagueCricket Game

Mahi the FighterFighting game

Mobile Branding

A B2C site in LAMP Technologies (PhP & MySQL)

In the business of selling Beachwear and accessories

An E-Commerce portal that integrates with an offline system for stock updates –Offline Sales

DSS maintains this web site in totality right from hosting to programming

A B2B portal in Java J2EE and ZK framework

A comprehensive reverse auctioning system for OTTO (GmbH & Co KG)

It covers Styles, Enquiries, Bidding and Awarding Process Besides this it also covers Planning and Budgeting

DSS maintains this portal in totality covering hosting and programming

DSS also has a dedicated team providing Back office support


Limited Editions T-Shirts - Art and Fashion together in the form of bespoke jersey wear

An E-Commerce portal that is customised for specific business domain

DSS successfully removed bottle neck of two separate Admins and helped launch the site


Musterbrand, member of Otto Group, provides customized web shops for selling its merchandise to customers of Game publishers

Common Administrative section for multiple shops

Multilingual and Multi Currency

DSS maintained this portal in totality covering development and hosting on Amazon

This is an E-Commerce portal for Ginza Fashion Art LLC in business of selling limited edition apparel, featuring artworks from the world's leading photographers

TECHNOLOGY ACHIEVEMENTS

LAMP stack i.e. Linux, Apache, PHP and MySQL databaseCakePHP, MVC framework

• Common Administrative section which has resulted in ease of use

• Integrated News letter section• Implemented partial and

complete registrations, better customer experience

• Using an MVC framework has resulted in rapid turn around times and a stable system

• Launched a separate Mobile Website

PAIN AREAS

• Separate Administration areas for CMS and Shopping Cart

• Due to separate systems, system was riddled with issues

• Double Registrations

Barclays Bank PLC

Major global financial services provider

Barclays Bank PLC started their operations in India in 2006. They implemented MS Dynamics CRM to ensure quick customer response to queries/complaints raised by customers and thus ensuring customer satisfaction.


Implemented Microsoft Dynamics CRM and integrated the solution with IVR and core banking applications.

• 360 degree view of the customer information

• Single repository for all customer queries, request and complaints

• Interface with various core banking system

• Auto escalation and auto routing of request and complaints to various resolution units

• Improved efficiency of contact center team by providing customer info and monitoring performances.

PAIN AREAS

• No single repository to maintain customer information

• Productivity issues due to manual intervention

• MIS reports generated manually• Disconnected applications

Emerson Network Power

Major Network Power manufacturer

Emerson Network Power is a fortune 500 company having business interests in Business Continuity products. Emerson implemented MS Dynamics CRM to centralise Sales Force Automation


Implemented Microsoft Dynamics CRM and integrated with ERP systems MFG/Pro & Oracle EBS

• Tracking Lead source effectiveness• Holistic view of the customer

resulting in more effective sales Management

• Effective tracking of approval process for timely submission of quotes and checking competition

• Streamlining of the activities for the sales person

• Complete view of sales funnel to management thus enabling them better forecasting

PAIN AREAS

• Sales Process handled manually in excel files

• No standard SFA process defined• No visibility of funnel to management• No integration with ERP

BisleriIntl. Pvt. Ltd.

Major packaged drinking water brand.

A brand that pioneered the concept of mineral water in India since 1969, Bisleri, today, is a household name. Powered by 17 owned plants, 33 co-packers, 11 franchisees and a wide distribution and retail network pan-India, Bisleri is at the centre of the Aqua Green Revolution.


Manual record keeping to an integrated enterprise resource planning environment. Navision now manage every area of Bislerioperation – from production to supply planning & routes sales and MIS.

• Quickly understand the complex Bisleribusiness processes and positioned Navision as one single application to cater all business areas.

• Accuracy of data / Information• Speed of information flow• Automation of information flow to

remove duplication of data entry (Smart phone application)

• Automated MIS reporting to senior management

PAIN AREAS

• Manual record keeping of production, sales, receivables, payables and Finance

• Excel based MIS reporting• No control over route sales and no

authentic information flow to management.

EndemolIndia Pvt. Ltd.

Largest independent television and digital production company in the world

Endemol is the largest independent television and digital production company in the world. They cover all elements of the entertainment spectrum and have a global presence in Several countries.


Sun system based financial system and excel based MIS reporting is replaced by Microsoft Dynamics NAV 2013

• Automation of the financial processes.• Budgeting and Budgetary control over

all expenses• Approval mechanism of budgets and

all expense related transactions• Accuracy of data / Information• Custom built module to manage

retainers (contract based consultants)• Automated MIS reporting to senior

management

PAIN AREAS

• Sun financial system was unable to cater to dynamic reporting needs and ever changing statutory requirements

• Frequent errors in collating data excel and presenting it to the management

• No budgetary control over expenses and no approval mechanism of the same

Manufacturing

Distribution

Hospitality

MediaBanking

NBFC

Expertise in

developing

cutting edge,

innovative

solutions for

various

industries.

Services

NBFC

Manufacturing

Hospitality

Trading & Distribution Media

Banking and FinanceServices

Fiji Housing

Authority

MMS Maritime

(India)

Manufacturing

Telecom

Distribution

Hospitality

MediaBFSI

Real Estate

Expertise in

developing

cutting edge,

innovative

solutions for

various

industries.

BFSI

Manufacturing

HospitalityDistribution Media

Consulting PartnersTelecom

Ecommerce

Real Estate Services

London Hamburg Mumbai

THANK YOU

Direction, Mumbai corporate presentation 2016

Technology

Transcript of Direction, Mumbai corporate presentation 2016