We only make money when you do.

Pure Simplicity. Pure Performance. Pure Partnership.

No subscription, installation or maintenance costs.

Best rates online

Instant confirmation online

Reservation guarantee

Modify reservation online 24/7

The guest will reserve directly through the hotel website if it offers…4

The guest searches for hotels in the destination city using the popular search engines.1 The guest reviews various hotel portals and online

travel agents, then selects a hotel based on location, rates and quality.

2

The guest then finds the hotel website, comparing rates and reservation terms to those on the portals

and online travel agents. 3

Common reservation behavior

Travel Agency10% commission + fees

Online Travel Agents(Expedia, Travelocity, Best Day)

30% commission

Direct Reservations10% Performance-Based fee

$$

$ $

$$

Hotels earn more by selling direct through their website

A market poised to explode

Guests can make room reservations in your hotel via two online channels

Unrealized due to: • no website• poorly designed website• poorly marketed website• no instant confirmation

Hotel website

Expedia

Wotif

Quick Beds

Third partyintermediaries

Direct Indirect

The solution:

69% of guests prefer to book

direct

31% of guests prefer to book

indirect

Pure simplicityWe make things simple from start to finish

for you and your guests.

Guests will find your website more easily

Simpler still… We take our service fee upfront via the guest deposit - no billing reconciliations

View availability and rates, then make a reservation with instant

confirmation and a payment guarantee

If necessary, guests can also easily modify

bookings all by themselves

It’s simple and it works!

bringing in more visitors

turning visitors into bookers

adding value from start to finish

You achieve MORE performance on your website by:• collaborating with us on specific strategies and recommendations focused on improving occupancy, revenue and gross profit• receiving straightforward monthly performance reports that provide statistics and information regarding your website traffic and guest’s online behaviour• ensuring that guests find available accommodations on your website at rate parity

Increase occupancy

Improve profitability

Manage reservation risk

Enhance guest loyalty

You receive all these benefit for a completely performance-based fee!

How you benefitYou get MORE visitors via ouroptimized online marketing services:• search engine optimization• paid search engine advertisement• travel directory listings• affiliate website marketing

You capture MORE bookers through our reservation service featuring:• a simple 5-step reservation process• rate parity offered on your website• a 10% deposit charged to a credit card to secure the booking• instant confirmation• easy online reservation modifications for your guest

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Search Engine Optimization

Pay-Per-Click Campaigns

www.zeuspalace-athens.com

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• Your guests can reserve: - multiple room types - staggered dates

• Simple step-by-step reservation process • Instant confirmation • Modify/cancel, 24/7

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Hotelier interface allows you to set and manage accommodation rates, availability, cancellation and no-show policies

Your guests can amend or cancel their reservation instantly and we can easily remit the cancellation & no-show fees to your hotel.

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Website performance reports are given on a periodic basis.

We email and/or call you to discuss results and jointly enhance performance

as needed.

Search Engine Marketer

Web Design Specialist

Revenue Manager Copywriter

A dedicated team takes every opportunity to maximize your website performance.

Performance Maximization

Assistant

Difference between online & offline marketing

Online Marketing• Utilizes the internet to create awareness of

services and to generate leads. There are two types:

• On page – Website’s design & structure• Off page - posting relevant information

about your hotel on the Internet.

- Open Directory Submission- Press Release Submission- Submission to Social Bookmarking

sites- Submission to Wikitravel- Blog posting- Forum posting

Offline Marketing• Utilizes traditional media that includes

mostly print materials like flyers, brochures, ads, billboards etc.

Costs and benefits of advertising online

Offline advertising vs. Online PPC advertising

Newspaper Paid online advertisement

Cost •On the average, hotels can pay at least $42.00.for a column inch of black and white advertising space. Costs increase as the ad size gets bigger.

DirectWithHotels pays for an online advertisement of your hotel. Cost can range from USD 0.05 to USD 0.30 for 4 lines and 130 characters.

Visibility •Visibility of the ad is limited to those who read the newspaper in the area where it is circulated.

Visibility of the online advertisement is any English speaking person in the world.

Pure performanceWe only make money when you do.

Set up costs Software licensing fees Marketing chargesAdditional charges

Our unique fee structure is purely performance-based.

Pure partnershipWe collaborate with you to attract, convert and manage more direct bookings.

The more successful your direct reservations performance, the more successful we are.

Portfolio Management Team

That’s pure motivation!

Our fee structure

We succeed only when you succeed!

Reservation guarantee deposit

of 10% on accommodation charges

Hotel

Remaining 90% of accommodation charges

and all other charges paid directly by guests

Deposit-guaranteed reservation

Our service fee is the guest deposit at the time of booking. No added charges for the many services that we offer.

Getting started is easy!

Four easy steps:

Sales Partner

DirectWithHotels

Hotelier

Simple process flow:

1Start

2

3 4

Getting started is easy!

2Undergo hotelier

interface training

Start

Partner with us to simplify your life

1Launch reserva-

tion service

3Establish baseline perform-

ance4

Step 1: Partner with us & simplify your life

The Hotel’s Commitments

• For any given month, all accommodation types are available at least 50% of the time (15 days)

• Provide us up-to-date information so we can target your guests better in our ATTRACT/marketing efforts.

• Provide better rates so you can be competitive and take advantage of your guest’s preference to book direct allocate accommodations so more guests can reserve with instant confirmation

• Recognize these reservations up to check-in.

DirectWithHotels Service Commitments

• ATTRACT : bringing in more visitors to the hotel website• CONVERT : turning visitors into bookers• MANAGE : adding value for start to finish

Performance-based service fee : guarantees our incentive to improve your direct reservations performance

If you do not have an existing website, we will create one for you at no additional cost.

Step 2: Undergo hotelier interface training

Manage accommodation availability, rates, policies, and other reservation offerings to guests through our hotelier interface.

Step 3: Launch the reservation service on your website

Pay-Per-Click

Step 4: Work with the revenue managers

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We make your life easier.

Partner with us and benefit from our approach