Direct Marketing Momentum from PremierIMS New Directions ...

As we continue creating Momentum for our customers, we reflect on

the fast pace of changesoccurring in every industry.Travel, once only by land andsea is now open to a vast arrayof options. Yet, the traditionalchallenges of the sea are stillembraced by sailors who enjoythe competition of directingtheir own sails to win againstthe forces of nature. When it istime for the race they cannotwait for the weather to improve.And so it seems that today'smarketers are all in the sameboat waiting for improvementswhich so far have been elusive.Marketers are still facing major challenges while trying new marketing optionsand waiting for results. Still many are working in a down market with continueddeclining revenues. If you are looking for “New Directions,” consider the value ofFulfillment in the mix of your marketing strategy.You place an ad or send a mailer. You are expecting responses.You need a fulfillment company to store materials, receive orders, keep track,package and ship or mail. Or to save inventory costs,you may need Print on Demand.The greatest advantage of all is that you save costs by only mailingor shipping to those most interested in your offer. Your solutionis the one-stop Fulfillment Services of PremierIMS.

Filling You In On Fulfillment

PremierIMS

New MomentumVol 2 Issue 3 Direct Marketing Momentum from PremierIMS Summer 2010

In This Issue• New Directions

• Filling you in on Fulfillment

• The Buzz SurroundingSocial Media

• Your Fulfillment Budget Checklist

• How to Find a ReliableFulfillment Vendor

• Think Inside the Box.Sampling Sells!

• Cookie CutterPrograms Don’t FitEvery Client

• 2010 Awards forPremierIMS!

• Fulfilling Trade Shows

• Experience FastFulfillment fromPremierIMS

New Directions

Fulfillment is simply responding to orders by shipping or mailing items the customer requests.Any size company can benefit from Fulfillment.Customers love to receive things from orders. A small company can create“do it yourself” fulfillment and promote online or mail offers for anything from samples, inexpensive premiums, coupons

and even economical tips manuals about how to do business in your industry. A large company may need an experiencedFulfillment vendor to provide storage of skids of materials and ongoing shipments nationwide and worldwide.Fulfillment adds great value to your marketing.You may need an experienced partner to manage details – receiving orders fromadvertised ads, mailers, online, television, print ads, reply mail or social networking – assemble, package and ship on demand.Whether your program requires hundreds or hundreds of thousands of shipments, PremierIMS can help within your budget.Packaging design, assembly processes, sorting and shipping for lowest rates all factor into the success of a fulfillment program.Typical fulfillment projects include:

You cannot change the wind but you can always Direct The Sails.

Find New Directions in Direct Marketing. You cannot change the wind but you can always Direct Your “Sales.”

• Employee benefit and new hire materials• Advertising promotional premiums• Printed items for district sales offices• Retail promotional items• Marketing promotions

• Cookbooks and publishing• Annual reports • Corporate publications• Trade show promotions• Product samples

PrintingFull color litho,variable data,digital, copies

MailingHigh-speed addressing,folding, inserting,barcoding, tabbing,variable ink jet 2 & 4 color

DatabaseList automation,carrier route, Zip+4,NCOA, Merge-purge

Mailing ListsNational resident name & business listswith SIC selects

FulfillmentStorage, pick & pack,online order inventory,secure lock-up

DirectMarketing

from Concept to

Delivery

PremierIMS815 Live Oak2612 McKinneyHouston,TX 77003Phone (713) 222-8871Fax (713) 222-0334www.premier-ims.com

New Momentum...New Momentum...

As Marketers, we like shiny new toys so we buzz about what just came out. The danger is that we start followingthe new and then the tried and true becomes boring. So it shouldn't be surprising that the buzz throughout themarketing world is all about the latest social media that's going to light up the world, when in reality much of our

audience hasn't a clue about these. Most Americans, (69% in a recent poll) don't have (or really take) the time to post to ablog or belong to a social networking site. Yes, marketers need to pay attention to the growth of social networks and newways to connect, but more important, we need to pay attention to what works – not just what works to create buzz butwhat works to generate significant new sales and revenues. Maybe it's time to stop being distracted by the noise and focuson the game. Traditional media isn't the new kid on the block but it's still an effective way to reach a large audience and itmakes an incredibly great partner with digital.Excerpts from “What's New in Marketing? What's Not? Deliver, March 2010

The Buzz Surrounding Social Media

Your Fulfillment Budget Checklistby Bill Justice

How to Find a Reliable Fulfillment Vendor:Ask for this information when selecting a reliable vendor youcan trust with your valued fulfillment program.

Experience: PremierIMS was established withthe merge of The Premier Company, founded in1925 and International Mailing Systems, establishedin 1981. PremierIMS is one of the most experiencedFulfillment and Direct Mail Marketing companies in the Southwest.Dedicated Employees: The company hasmore than 100 employees, many with 20, 30 and40 years experience in the Direct Marketing industry.

Space for your materials: With more than 150,000 square feet, PremierIMShas ample room to expand and accommodate any project.Value add services: PremierIMS offers customers one stop shopping for DirectMarketing programs including, database, litho printing, digital print-on-demand and high volume direct mail.Accurate reporting and order systems: The mainstay of any fulfillmentprogram is the data collected to evaluate the success of your project. PremierIMS has a dedicated staff of programmers and computer professionals who can customizeyour program for maximum results.Nationwide and worldwide distribution: Our shipping professionalsalways select your best options for on-time delivery at the lowest freight and the bestservice. Automated shipping systems track your project from concept to delivery.

Your solution: Your new best friend – PremierIMS – Call us today at 713-222-8871

Name of project__________________________ Description_______________________________________________________________Warehousing Order Information Packaging # of Orders & Batching Reports RequiredNumber of cartons Direct Mail/Response Carton Daily Delivery ConfirmationQuantity in cartons Online Envelope Weekly Sorted DatabaseNumber of skids Social Media Mailing Tube Monthly Online InventoryOther _________ Other __________ Other ______ Other ______ Other ___________

Your first question will surely be: “How much will it Cost?” PremierIMS can help. Below are some of the factors to consider. When all of this is bundled together we can suggest ways to streamline the process for the most costeffective program. For example, using padded envelopes rather than cartons can save on materials as well as postage.

Prepackaging and batching orders weekly can save significant costs over fulfilling orders one by one. For printed items, havingthem bundled and counted ahead when just off the press is also a huge time saver. Accurate reports on your responses cangive you instant feedback about the success of your program. And best of all, print on demand can save warehousing costsand assure that your pieces are always updated with the latest information about your promotions.






DirectMarketing

from Concept to

Delivery


Mailing product samples or premiums continues to be one of the most effective waysthat marketers can entice customers to try a new product or become familiar with a more established one.

Sample mailings could include premium items withyour logo, manuals, magazines, instruction books, healthand beauty items, food samples and more.

Marketers are capitalizing on many ways their customers can request a sample sentto their home or office.Television,Print Media,Direct Mail, Internet, Social Media andmore – all are great ways for marketers to promote trial offerings to many.Fulfillment means capturing orders and sending to those most interested in yourproduct. Using the mailing or email database from these orders to profile all theresponses and maintaining the database for ongoing mailings is a Win Win for all!Mailing samples in batches with barcoded coupons attached is also a great wayto reach consumers from a targeted list. Then the coupons can be tracked todetermine whether your sample actually converted into a sale.According to a survey by Opinion Research Corp for the USPS, 81% of respondentssaid they will try a product after they receive a FREE sample. Let your productstand out and give your customers a FREE sample they can try for themselves.

Think Inside the Box. Sampling Sells!Don't just tell consumers about your product. Mail them a sample.

1. WHAT MAKES SAMPLING EFFECTIVE?With so many products and advertising messages, a sampleis one of the few ways that guarantees brand considerationfrom the target audience.2. IS SAMPLING GROWING IN IMPORTANCE?Consumers are not taking as many risks on a new brand.They would love to try it but don't want to spend to seeif they like it.

3. WHY ARE MORE SAMPLES BEING MAILED TODAY?Fewer purchasing decisions are made in the store. Nowbrands need to reach the customer at home or at work.

4. WHERE DO YOU REACH YOUR TARGET CONSUMER?Reach your target consumer when and where they arelikely to try the sample – at home or at the office.

From Deliver publication, March 2010

The programmers at Premier IMS understand Fulfillment and the need to give everyclient information as they desire it. The foundation of our system is our flexibleoperating system and inventory control modules developed by our programmers.

The benefits of this foundation are:• Customized programs• Internet ordering• Custom reports• Daily and historical information• Inventory alerts• Custom shipping programs• Cost reduction analysisPremier IMS currently fulfills client needs from DOCUMENTS to DIAMONDS. We provideprint on demand with our offset print department and laser departments.Want to inject variable information? We are the leaders in this field!

Cookie Cutter Programs Don’t Fit Every Clientby Larry Johnston

For product sample assembly, mailing & fulfillment, our experienced staffwill help coordinate every detail for your next project.

Call 713.222.8871SEE HOW WE THINK “INSIDE THE BOX” AT PremierIMS.

The “New Momentum” newsletter won a First Place Crystal Award by the American Marketing Association, Houston.The company’s New Momentum campaign also won top awards by the Mailing Fulfillment Services Association (MFSA)Southwest in Oklahoma City and First Place Newsletter Award in the National MFSA Award event in Charleston, South Carolina.

We are pleased to announce three exciting 2010 Awards for PremierIMS!

Many Fulfillment companies offer only cookie cutter programs.






DirectMarketing

from Concept to

Delivery


New Momentum...

PRSRT STDUS POSTAGE

PAIDHOUSTON TX

PERMIT NO 600

EditorMartha Justice,Vice President

ContributorsGeno Baiamonte, President

Larry Johnston,Vice PresidentBill Justice,Vice President

Graphic Design Kari Toth, PremierIMS

Printing PremierIMS 4 color process

MailingPremierIMS Variable addressing 2 color

DatabaseMax Noble,Vice President

815 Live Oak • Houston,TX 77003

Trade Shows are favorite venues for producers to show off their product lines and services.The high energy gathering, matched with a large concentration of potential customers,provides a unique opportunity. Large conventions generate a vacation-like atmosphere,

where vendors can demonstrate their wares and customers can relax and actually listen to your presentations. Before you set up shop, you need to get organized!

Draw attention to your booth. Banners, displays and exhibits grace the backdrops and cancatch someone’s eye from across the room. Pop-ups and large blowups that are mounted andlaminated can be used over and over for other opportunities. Throw down a rug and set up atable and chairs to make folks comfortable in your booth. Consider refreshments or a tray ofcandy on your table. Make getting folks into your booth – job #1!

When your target client has listened to your capable pitch, send them home with collateral materialsto remind them of the value of your products. Pocket folders, brochures, cards, tear-sheets anddemo CDs are all opportunities to make a lasting impression. Why not have gift bags already stuffedto hand out to lucky potential buyers?

• Send out a postcard before the show reminding attendees to visit your booth.

• Stock up on business cards and handouts.

• Decorate your booth to draw attention and demonstrate professionalism.

• Collect business cards and more information by having a drawing.

• Follow up on all leads after the show.

Here’s the good news – PremierIMS can handle all of the marketing materials mentioned above! Banners,displays, pop-ups, collateral materials, mailing, bag stuffing, the works. Let us help you make your nexttrade show or convention booth a smashing success.

Fulfilling Trade Shows

Geno Baiamonte,President

PremierIMS is a proud memberof the Better Business Bureauwith an A+ rating.

Take a break from Momentum and order your FREE gift box of summer treats.

Email [email protected] with your name and address.Or place your order at www.Premier-IMS.com/gift.

Enjoy! With our compliments!

Experience Fast Fulfillment from PremierIMS

Direct Marketing Momentum from PremierIMS New Directions ...

Documents

Transcript of Direct Marketing Momentum from PremierIMS New Directions ...