Tips for Better

Direct Mail Marketing

Tips For Better Direct Mail

• List

• Creativity

• Timing

• Never give up

• Add a driver

The List Is Everything

As with direct mail marketing, everything starts and ends with your list. Targeted list and depending on

your target audience, saturation lists work great. Also you can use a

combination of targeted list and your customer base which will

create a higher response and an increased ROI.

Creativity Creates High Impact

With direct mail, you have 30 seconds to grab attention. So make the most of it. The best direct mail packages include four pieces:

Envelope/Self-Mailer– Make sure your envelope or self-mailer screams, “open me first”!The Content – Make sure your message is clear and offers everything you can do for them. The Driver – Anything that causes people to want to come to your place. A key, scratch off, or free offer that dramatically calls the consumer to respond. The Call to Action – A card or something that clearly tells people what to do to respond to your offer with a time limit.

Time Your MailingsThe day of the week your mailing arrives into your

prospective customers hand can impact your response

dramatically. For instances, if you’re mailing to a business, you

want your offer to arrive on Tuesdays, Wednesdays or Thursdays. Stay away from

those dreaded Mondays and “I want the week to be over”

Fridays.

Don’t Stop at One Mailing

Direct mail marketing involving a sequence of

mailings over a period of time has the best results. Using the

same list, send a series of mailings two or three weeks apart. Thus you are building your brand awareness and

recognition out.

Add a DriverIf you really want to improve your

direct mail response, add a driver on the mail piece like an offer TO WIN A NEW CAR/HOUSE. Also do follow up

phone calls, if you opted to have phone numbers included on your

list. A respectful call (Hi, I just wanted to make sure you got the

offer we mailed you) can be a powerful tool.

If you’re looking for effective Direct Mail Marketing, choose Integrity Print Services, Inc. Today!

For more details,

Contact 951 – 461 – 1400

Or

Visit http://www.integrityprintservices.com/