One to One Trade Promotion, Direct Marketing, and Personal Selling Chapter Fourteen.
Direct Action – Working One to One with Employers
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Transcript of Direct Action – Working One to One with Employers
Direct Action - Working One to One with Employers
Direct Action – Working One to One with Employers
A presentation and workshop
Christine JenkinsManaging Director of CCWorks
Direct Action - Working One to One with Employers
Direct Action – the internal barriers
Apathy IngnorancePayroll giving doesn’t work for usNo one cares at our charityWhy should we when we can get donors by doing nothing?Seems like hard workWe can’t control or scale
Payroll giving has to be promoted for all charities
The PFO’s will stop promoting us
We don’t know how to sell it in
Others?
Direct Action - Working One to One with Employers
Direct Action – external barriers
We don’t know which employers have a scheme
We can’t compete with PFO’s in exclusive companies.
They have the market tied up
Companies won’t promote just for us
The whole contract sign-up business is too much trouble
Direct Action - Working One to One with Employers
Direct Action – it can work
and
Make Your Final Hour Count
and
Direct Action - Working One to One with Employers
Employee Giving and CoY
Leaving a Legacy or Kick Start?
Appeal- focused or core funding?
Universal or targeted campaign – high earners/couch potatoes?
Use as a sponsorship collection vehicle?
One-off or regular donation or combination?
Direct Action - Working One to One with Employers
Direct Action – back to the future 2
Canterbury Community Chest
Direct Action - Working One to One with Employers
Why they Worked
• Well-known brands – national and local
• Use of dedicated fundraisers
• Campaign-style promotions
• Incentives
Direct Action - Working One to One with Employers
Direct Action – in the US
Annual ‘Good Works’ Campaign
Direct Action - Working One to One with Employers
Good Works – Flexible Giving Methods
"Give a Dollar a Pay" option, simply click a button to designate $1.00 per paycheck (fortnightly) for charity
One time payroll deduction - taken from the employee's first paycheck in 2012
Ongoing payroll deductions over 24 pay periods throughout 2012
One time credit or debit card contribution - one time contribution processed and paid to the recipient charity in 2012
Give to one of eight featured partners or to any charity of your choice
Direct Action - Working One to One with Employers
Good Works – Giving Mechanisms
• Online through Good Works Website
• Online Form download
• By Telephone
Direct Action - Working One to One with Employers
Benevity
Direct Action - Working One to One with Employers
Direct Action - Workshop
What more can be done to engageemployers directly?
Three types of group – maximum 6 in a group
Large CharitiesSmaller CharitiesPGA’s/PFO’s and others
Direct Action - Working One to One with Employers
Discuss – large charities
How can we use the power of our brands toengage more employers with payroll giving?
What Appeals/Fundraising Campaigns mightsuit payroll giving promotions?
How can we demonstrate local impact whenengaging directly with employers?
Direct Action - Working One to One with Employers
Discuss – smaller charities
How can we compete with larger charities?
How can we use the power of our localimpact to our advantage?
How can we resource business developmentof payroll giving?
Direct Action - Working One to One with Employers
Discuss – PGA’s/PFO’s
What can we do to support charities whowant to engage employers one to one?
How can we work with charities who want todevelop new donor recruitment models?
How can charities working successfully anddirectly with employers impact on the PGmarket?
Direct Action - Working One to One with Employers
Take one action away today
•Large Charities
•Smaller Charities
•PGA’s/PFO’s and others
Direct Action - Working One to One with Employers
Join a Big Change Breakfast Workshop
• We will continue to inspire you to take Direct Action
• We will Share good Case Studies and news stories
• We will Initiate best practices for charities wanting to take direct action on payroll giving
• You will find out how Big Change online promotional tool can support you
If you are interested please contact me for dates/venues
0845 612 3577 or email [email protected]