Typography and Graphic Design Eric Miller Graphic Design Guide
Diploma in GRAPHIC DESIGN - Amazon S3 · 2016-11-14 · HEAD of GRAPHIC DESIGN EDUCATION. KEVIN...
Transcript of Diploma in GRAPHIC DESIGN - Amazon S3 · 2016-11-14 · HEAD of GRAPHIC DESIGN EDUCATION. KEVIN...
• Questions are posted in the Question Box.
• Student Microphones are Muted.
• Q&A’s are left until the end of the lesson.
WEBINAR – How it Works
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HEAD of GRAPHIC DESIGN EDUCATION
KEVIN CORBETT
ABOUT ME
• I can spot bad typography from 100yds away.• I can name more than 200 fonts in under five minutes.• My hand is permanently stuck in the shape of a mouse.• I have a thing for chairs. I don’t know why.• My CD collection is organised according to the Pantone chart.• Seeing someone use Comic Sans affects my blood-pressure.• I like my coffee #000000 and when I cut back several South
American economies suffer noticeably.
HOW IT WORKS
10 LESSONS Q&A HOSTED10 Lessons over the 4 Weeks, 8 Live and 2 “On Demand”, which means these 2 are pre-recorded.
Q&A session after each live presentation. Ask any questions about that particular lesson.
Lessons are then hosted on our website, usually available 24 hours later, which you will have access to in your student area.
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Type: INFO
COURSE COMPETITION
+ Shaw Academy Membership
Win a Shaw Academy Membership for Life
Advanced Graphic Design
Winner will be announced Live during Lesson 8
Become the Designerthat you always wanted to be!
Lifetime members will be emailed with a link to avail of the discount
Shaw Academy Lifetime Members will receive a substantial discount on Adobe products
You have taken your first step –We are here with you every step of the way
Graphic Design is all around us, wherever we look.
The most common forms include Logos, Websites, Advertisements and Magazine/Newspaper layouts, but the list is endless.
Introduction to
GRAPHICDESIGN
…Well, the dictionary definition of Graphic Design is
“the art or profession of visual communication that combines images, words and ideas to convey information to an audience”
WHAT IS GRAPHIC DESIGN?Well, the dictionary definition of Graphic Design is
“the art or profession of visual communication that combines images, words and ideas to convey information to an audience”
HAVING FUN ARE PATIENT
USINGCREATIVITY
CUTTINGEDGE
TECH
PAYING
SOLVING
DETAIL
LIKE
PROBLEMS
ATTENTION TO
AN EXCITING AREA
WHAT WE DO
BRIEF RESEARCH STRATEGY DEVELOPMENT PRESENTATION LAUNCH
CLIENT WANTS
POINTof REF. COMP.
TRENDS
HISTORY
FUTURE
DECIDE
ANALYSE REVIEW
FEEDBACK
TWEAK
DON’TSOMEHOME TRUTHS NEED TO
be goodat drawing
NEED TOspend years
in college
NEED TOspend €€€’s
on equipment
DISCLAIMER: By the way, I’m not saying these do any harm!*
DIFFERENT AREAS of GRAPHIC DESIGN
CREATIVEDIRECTOR
ARTDIRECTOR
ART PROD.MANAGER
PACKAGEDESIGNER
BRAND I.D.DEVELOPER
VISUALJOURNALIST
BROADCASTDESIGNER
LOGODESIGNER
INTERFACEDESIGNER
ILLUSTRATOR
WEBDESIGNER
MULTIMEDIADEVELOPER
CONTENTDEVELOPER
VISUAL IMAGEDEVELOPER
THE INDUSTRY STANDARD
ADOBE OVERVIEW
Adobe products have become the de facto industry standard in graphics editing.
The applications we will be using for this foundation course will be Photoshop & Illustratorwith a brief introduction to InDesign, which we will expand more on in the advanced course, along with other applications in the Adobe Suite.
IMAGING & DESIGN APPLICATION
PHOTOSHOP
• Benchmark in the world of professional digital image solutions.
• Powerful photo and image editing application.
• Photoshop is Not a Drawing Program!
• The real power of Photoshop is in working with existing images. Typical tasks include treating and manipulation, compositing, converting to different formats, printing, etc.
VECTOR ART & ILLUSTRATIONS
ILLUSTRATOR
• Vector-based drawing and graphic design tool.
• It’s Not Photoshop! Photoshop is a bitmap editor, Illustrator is a vector drawing program.
• Works by generating curved paths (AKA Bezier curves) connected by anchor points.
• Shapes, anchor points and other information are stored as part of the file and can be modified at any time.
• Vector images can be resized without losing quality. These attributes are what make vector-based programs different to bitmap-based programs that store data as individual pixels only.
PAGE DESIGN & LAYOUT
InDESIGN
• Page layout application for print or digital publishing.
• Ideal for newspapers and magazines, posters, brochures, cover art, etc.
• Also for digital publications like interactive PDF’s, eBooks or interactive documents with Audio, Video and HTML content.
• Convert ordinary documents into digital formats.
PHOTOSHOP WORKSPACE
Workspace Switcher
Main Menu
Options Bar
Document Window
Tools Panel
Layers Panel
PHOTOSHOP WORKSPACE
Workspace Switcher
Main Menu
Options Bar
Document Window
Tools Panel
Layers Panel
INTRODUCTION TO LAYERS
Organising Layers
Visibility
Create New Layer
Delete Layer
Fill / Opacity
Blend Modes
Layer Groups / Filter Layers
Background Layer
Stacking Order
Blending Options
Adjustment Layers
INTRODUCTION TO LAYERS
Organising Layers
Visibility
Create New Layer
Delete Layer
Fill / Opacity
Blend Modes
Layer Groups / Filter Layers
Background Layer
Stacking Order
Blending Options
Adjustment Layers
ELEMENTSIn Graphic Design there are Key Elements that enable us to communicate our message clearly.
These are what make up our design.
LINE SHAPE (FORM) COLOUR TEXTURE SPACEMASS (SIZE)
The Principles of design are what we do to design elements.
How we apply these determines how successful the design is.
ALIGNMENT BALANCE CONTRAST PROXIMITY REPETITION
PRINCIPLES
CONTACT
+353 (0) 1 5360892
www.shawacademy.com
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