Diplo
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DIPLO Tishuani Bird COMM 2F00
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Transcript of Diplo
DIPLOTishuani BirdCOMM 2F00
Diplo is an American DJ, music producer and song writer. He founded and manages a record company named Mad Decent. While performing solo, he also is the lead member the electronic dancehall project, Major Lazer. Diplo’s career grew once he worked with British musician M.I.A and created the infamous song ‘Paper planes’. Diplo is currently a veteran in the music industry and often plays a huge role in bringing up new artists in the electronic and hip-hop scenes.
Collaborated with…
& many more…
Diplo’s social Media Presence
Facebook: 829, 037 likes
https://www.facebook.com/diplo
https://www.facebook.com/diplo
Followers 1.13 M
Find your audience
Numbers are not the only thing that counts. It stresses that it is more important to have an audience that is passionate about your work. Diplo’s audience is very passionate about the stuff that he produces as they actively engage with him online. Diplo’s music crosses over various genres, which attracts different types of audiences.
Post meaningful, share content
Although Diplo uses social media to promote his music and shows, he also uses social media to develop an online community, where the main focus is still his music.
Diplo is responsible for the ‘Express yourself’ trend, where fans share their own pictures and videos with him. He often retweets and share these photos online as well.
He also does promote other musicians, especially new artists that are on his label, Mad Decent.
Diplo also does ask questions to his fans, such as “Where should I play next?” or “What should I change my twitter name to?”
Engage your current fansDiplo is very good at engaging with currents
fans. He often has contests where fans are encouraged to send in a video of themselves dancing to one of his latest songs.
He also does accept productions from aspiring DJs and producers.
When fans do share content with Diplo, he often does re-post the content, which provides fans with a sense of acknowledgement.
Personal Example
Here’s an example of Diplo retweeting my picture in February 2013
Continue the social push IRL
Diplo is known for being a hardworking DJ who is always on the go. Diplo effectively overlaps the online and physical space by showing his life on tour through images and videos. This allows fans to see his reality on social media.
Post consistently It is suggested that an artist’s social presence
should be very positive and upbeat while remaining consistent with information.
Diplo is known for humorous attitude, which reflects in his social media presence.
He continuously shares memes, makes fun of celebrities and often puts a positive spin on negative/serious topics.
Diplo remains an active social media user as he consistently posts pictures on Instagram that shows his crazy tour life.
Fun FactsHe attended Temple University to study film
and music
He is a huge fan of Breaking Bad and Game of Throne
Diplo and Macklemore look a lot like!
He has a four year old son named Lockett Pentz
He had a publicized twitter beef with rapper,
Florida
