dineLA Summer Restaurant Week 2012 Info
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Transcript of dineLA Summer Restaurant Week 2012 Info
ABOUT dineLA RESTAURANT WEEK
RESTAURANT WEEKMonday, July 16 - Friday, July 27
dineLA Restaurant Week is a two-week dining event, showcasing Los Angeles as a premier dining destination and highlighting the diversity of culinary experiences that LA has to offer. Participating restaurants offer special prix fixe lunch and dinner menus at set prices. In addition, Restaurant Week stimulates business and introduces new customers to restaurants throughout Los Angeles.
dineLA DEMOGRAPHICS
Monday, July 16 - Friday, July 27
dineLA RESTAURANT WEEK
MENU PRICINGLUNCH2 courses
$15, $20, $25
DINNERMinimum of 3 courses or small plates
$25, $35, $45
REGISTRATION FEE: $750
REGISTER ONLINE AT:http://my.dineLA.com
EVENT REGISTRATION: Tuesday, May 15 – Friday, June 15
EVENT DETAILS
ABOUT dineLA OUR COMMUNITY
OUR MISSION
The Los Angeles Tourism & Convention Board, a nonprofit marketing organization, in partnership with American Express have created dineLA to promote the scale, variety and caliber of talent found in restaurants throughout Los Angeles.
dineLA seeks to continually position Los Angeles among the top restaurant cities in the world and to build awareness, traffic, and revenue for restaurants throughout the greater LA area.
45K subscribers
21K fans
9K followers
75%female
38average
age
$95kaverage
household income
AGEGENDER INCOME
PRESENTED BY:
consumer engagement is higher on dineLA’s Facebook page
during Restaurant Week
94% of consumers participate again
in Restaurant Week
LOYAL
dineLA CONSUMERS ARE
ENGAGED
94%repeat
10%industrystandard
during eventengagement42%
RESTAURANT WEEKMonday, July 16 - Friday, July 27
PRESENTED BY:
REASONS TO PARTICIPATE IN RESTAURANT WEEK
INCREASE SALES
RADIO • NEWSPAPER • MAGAZINE
BE A PART OF THE LA CULINARY
COMMUNITY
GAIN NEW CUSTOMERS
TV
SOCIAL MEDIA • ONLINE
TV • Radio • Newspapers • Magazines • Websites and Blogs • Outdoor Billboards • Bus Advertisements
Media for dineLA Restaurant Week will begin on June 24
MEDIA EXPOSURE AND REACH
LOS ANGELES & SAN FRANCISCO