Dimeres e fashion_arena

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FASHION ARENA VISION © Copyright 2012 - LLC Dimeres Group - All rights reserved – www.dimeres.com -Fashion Group

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Transcript of Dimeres e fashion_arena

Page 1: Dimeres e fashion_arena

FASHION ARENA VISION

© Copyright 2012 - LLC Dimeres Group - All rights reserved – www.dimeres.com

- F a s h i o n G r o u p

http://www.top-konkursy.ru
http://www.top-konkursy.ru
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RUSSIAN INTERNET MARKET IN 201157,8 million monthly Internet users

$8 billion turnover

58 million orders

40% market growth

Sources : FOM (early 2012 / Internet in Russia) - InSales (early 2012 / B2C ecommerce)

RUSSIAN e-FASHION MARKET IN 2011

$1,2 billion turnover

17 million orders

Leading Online Segment in Russia

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DIMERES E-FASHION GROUP

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Our main goal is to become the leader for e-Fashion in Russia in 24 months.

To achieve this, we have created Dimeres e-Fashion Group: a constellation of 8 copycats of successful international digital projects.

“ “

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SIMILAR PROJECTS

Fashion shopping

engine

Shopping boxes

Fashion affiliation program

Social Media Fashion

Inspiration Fashion gallery

Trendy newsletter

Fashion UGC monetization

Affiliation programs

aggregator

Valuation(estimated)

Shopstyle $16M

Pureshopping $11M

Polyvore $110M

Pinterest $87M

TheFancy $64M

MyLittleParis $10M

Skimlinks $35M

Dianomi $14M

Dimeres e-Fashion Group

$100M+

DIMERES E-FASHION MARKETS

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THE DIMERES E-FASHION CONSTELLATION

Fashion Shopping Engine

LINKSFashion UGC monetization

DIRECTFashion Affiliation program

Affiliation Projects Media and Social Media Projects

a f f i l i a t eAffiliation programs aggregator

RUSSIAN E-RETAILERS

Shopping boxes

Social Media Fashion

MODASTREET.ru

TRAFFICTRAFFIC

PinModa PinModa.ruInspiration Fashion Gallery

MYLOVELY

MOSCOWTrendy Newsletter

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LAUNCHED

RUSSIAN E-RETAILERS

Shopping boxes

PROJECT #1 : WEBKUPI

MEDIA WEBSITE Top 10 Russian websites

1 Billion pages views monthly

WEBKUPISHOPPING BOXE

+ =

HOW IT WORKS

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Definition

Similar projects internationally

Metrics

Webkupi.pro is an affiliation platform that gathers fashion products into shopping boxes that are displayed on principal Russian media websites.

A click on a displayed product leads to the Affiliate E-Retailer merchant website.

Business Model is based on a fee for each click paid by Affiliate E-Retailers.

Pureshopping - valuation: $11M

Shopstyle - valuation: $16M

Shopping boxes

LAUNCHEDPROJECT #1 : WEBKUPI

Needs :

Time to Exit :

Exit valuation:(estimate)

$200K

2015

$8M

functionnal but on hold : market not mature yet.

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RU

SSIAN

E-RET

AILER

S

Fashion Shopping Engine

BIGGEST FASHION MARKETPLACE IN RUSSIA WITH MORE THAN 100 000 PRODUCTS AND 100 BRANDS

INTELLIGENT FILTER SYSTEM

HOW IT WORKS

PROJECT #2 : MODAKUPI LAUNCHED

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Definition

Similar projects internationally

Metrics

Modakupi.ru is a website that gathers all fashion products from main Russian e-retailers.

A click on a displayed product leads to an Affiliate E-Retailer merchant website.

Business Model based on a fee for each click paid by Affiliate E-Retailers.

Pureshopping - valuation: $11M

Shopstyle - valuation: $16M

Osoyou.com - valuation: $8M

LAUNCHEDPROJECT #2 : MODAKUPI

Needs :

Time to Exit :

Exit valuation:(estimate)

$600K

2015

$17M

Fashion Shopping Engine

100k per month

Traffic (Visitors) :

0,24 %

Conversion Rate:

100 000

Products :

32

Merchants:

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Definition

Modastreet.ru is a “Look” dedicated social application, with a community focused on

high level fashion trends based on user generated content (UGC).

All product and brand links send to affiliate merchant or modakupi.ru websites.

Social Media Fashion

MODASTREET.ru

Targets in Q3 2013

1 M per month

Traffic (Visitors) :

50 000 users

Registered users:

30 000

Looks created :

Similar projects internationally

RUSSIAN E-RETAILERS MODAKUPI $34 000 per month

Sales:

Q3 2012

MODASTREET.ru

Polyvore - valuation: $110M

PROJECT #3 : MODASTREET

Needs :

Time to Exit :

Exit valuation:(estimate)

$400K

2015

$12M

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Definition

MyLovelyMoscow is a weekly trendy newsletter with best discoveries in Moscow.

It is followed by early adopters and influential Muscovites.

Targets in Q4 2013

500 000 Users

Registered users : Newsletter Open rate :

Similar projects internationally

CUSTOMER DATABASE $52 000 per month

Sales :

MyLittleParis - valuation: $10M

Q3 2012PROJECT #4 : MYLOVELYMOSCOWMYLOVELY

MOSCOWTrendy Newsletter

20 %

Needs :

Time to Exit :

Exit valuation:(estimate)

$300K

2015

$10M

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Definition

Modadirect.ru is the “Open to Public” edition of Webkupi, designed to enable any

publisher to register and display Shopping Boxes in a minute and start making money.

Small and medium-size publishers (<1M visitors monthly) serviceable with human

resources used on Webkupi project (which is dedicated to big players only).

Business Model based on a fee for Product click.

modaDIRECT

DIRECTFashion Affiliation program

Targets in Q3-Q4 2013

542

Affiliates registered :

300 M per month

Shopping boxes displayed :

Similar projects internationally

Shopstyle - valuation: $16M

RUSSIAN E-RETAILERS $74 000 per month

Sales:

Q3 2012PROJECT #5 : MODADIRECT

Needs :

Time to Exit :

Exit valuation:(estimate)

$500K

2015

$10M

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Definition

Similar projects internationally

PinModa is a cash cow from impulse shoppers:

Provide your credit card number

Give us money

Business Model based on the credulity of fashion shoppers.

Targets in Q1 2014

12 000 per month

Pictures added :

Q1 2013

RUSSIAN E-RETAILERS MODAKUPI

Conversion rate:

45 % $65 000 per month

Sales:

PROJECT #6 : PINMODAPinModa PinModa.ruInspiration Fashion Gallery

Pinterest - valuation: $87M

TheFancy - valuation: $64M

Needs :

Time to Exit :

Exit valuation:(estimate)

$900K

2015

$20M

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modaLINKS

LINKSFashion UGC monetization

Definition

Similar projects internationally

Modalinks.ru is a publishers focused platform dedicated to:

Modifying automatically all product or brand links on a website, and turning them

into affiliate links.

Turning words linked to a Fashion Semantic field into affiliate links.

Business Model based on a fee for click on affiliate link, shared with publishers.

Skimlinks.com - valuation: $35M

Viglink.com - valuation: $37M

Targets in Q2 2014

100 000 per month

Links created :

RUSSIAN E-RETAILERS MODAKUPI

Q2 2013PROJECT #7 : MODALINKS

Conversion rate:

45 % $65 000 per month

Sales:

Needs :

Time to Exit :

Exit valuation:(estimate)

$800K

2015

$20M

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Definition

Modaffiliate.ru is an affiliation program aggregator: publishers subscribe and display

an “intelligent” shopping box on their website, and the most efficient affiliation program is automatically selected and displayed by Modaffiliate.

Business Model based on a fee for click on affiliate link, shared with Publishers.

a f f i l i a t eAffiliation programs aggregator

Targets in Q3 2014

Registered users : AdBoxes displayed :

5 M per month

Similar projects internationally

Dianomi.com - valuation: $14M

RUSSIAN E-RETAILERS

Q3 2013PROJECT #8 : MODAFFILIATE

100 Users $65 000 per month

Sales:

Needs :

Time to Exit :

Exit valuation:(estimate)

$700K

2015

$10M

a f f i l i a t e

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PROJECT PLANNING

LAUNCHED Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014

FASHION UGC MONETIZATION

ModaLinks

AFFILIATION PROGRAM AGGREGATOR

Modaffiliate

INSPIRATION FASHION GALLERY

PinModa

FASHION AFFILIATION PROGRAM

Modadirect

SOCIAL MEDIA FASHION

Modastreet.ru

TRENDY NEWSLETTER

MyLovelyMoscow

SHOPPING BOXES

Webkupi.pro

FASHION SHOPPING ENGINE

Modakupi.ru

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Strengths

INT

ERN

AL

Weaknesses

Opportunities Threats

‣ Team has a good combination of marketing and

technical skills

‣ Strong technological base as a state-of-the-art content

aggregator

‣ Replication of a successful international business model

(Shopstyle, Osoyou.com, Pureshopping.com)

‣ Large appetite of Russians for shopping

‣New market

‣ Financial resources burn rate

‣ Expat team in Russia

‣Greenfield, almost a blue ocean

‣Huge e-commerce and fashion market in Russia

‣ Advanced technology

‣ Large list of potential buyers (Ozon, Yandex, DST)

‣ Big players could come in the race

‣Credit cards are not yet popular in Russia for e-

commerce payments

‣ Time-to-market - could be to early or too late

EXT

ERN

AL

HELPFUL HARMFUL

SWOT ANALYSIS


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