Dimensions of Product Fitness

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JChrisa Dimensions of Product Fitness Appraising your product in a competitive market.

Transcript of Dimensions of Product Fitness

JChrisa

Dimensions of Product FitnessAppraising your product in a competitive market.

Balancing the two main dimensions and diving into its constituent and expanded dimensions to determine how your product sizes up with competing and substitute products.

TechnicalFeasibility

CommercialViability

TELOS Feasibility

Technical - Is the project technically possible?Economic - Can the project be afforded? Will it increase profit?Legal - Is the project legal?Operational - How will the current operations support the change?Scheduling - Can the project be done in time?.

Nexus of Project Management and Product Development

What else?We have to look beyond and deconstruct feasibility into key factors for product success.

Factors

Key factors to consider in the problem-solution to product-market fitness model.

FunctionalityPerformanceUsability / UXAccessibilityCompatibilitySustainabilityPortability

AffordabilityCommunityProfitabilityCustomizationLearnabilityLegality

CompatibilityIs your product compatible with legacy, vendor specific, standardized or in-house products?

FunctionalWhat is your product supposed to do? What is the utility factor of your product?

ScalabilityIs your product compatible with legacy, vendor specific, standardized or in-house products?

PerformanceHow well does your product perform? Is it fast in producing the desired results?

PortabilityCan my product move effortless? Can I take it with me without a lot of cost or resource?

MaintainabilityCan your product be maintained with low cost with little effort? Are parts easy to get? Is it easy to configure or replace the parts?

AffordableIs your product expensive compared to other substitutes? Are you right at price sweet spot?

SustainabilityHow environmental friendly is your product? What is your environmental footprint for production and consumption of your product?

Usability / UXIs your product easy to use? Do your customers engage in your product with delight?

CommunityIs there an existing community of fans or users that exist for your product? If not, how will you attract those users to share their experiences and knowledge among themselves?

ProfitableIs it worth designing, producing and selling your product? Can your product generate worthwhile returns for the company? Will it grow the top line?

SecurityIs your product secure from hackers? What is the level of security? Has it been tested for vulnerabilities?

CustomizableIs your product compatible with legacy, vendor specific, standardized or in-house products?

LearnabilityIs the learning curve of your product steep or flat? Does the customer need specialized knowledge to get started?

AccessibilityHow do you accessible is your product? What are the channels and prerequisites for using or interacting with your product?

LegalityDoes your product/service adhere to specific regulations and industry specific provisions?

ArtworkbyRobertDancer.http://www.robertbdance.com/

Getting a Pulse on the Market

ClimateDoes your product/service adhere to specific regulations and industry specific provisions?

Market TimingDoes your product/service adhere to specific regulations and industry specific provisions?

Final Thoughts

Remembering Your MissionWhat is the bigger vision of your organization and the products you produce?

Elevator PitchCan you tell you story in 5 seconds? And think about the benefits you offer from the factors of product fitness to craft your story.

Thank you.

JChrisa