Chapter 1-Converging Cultures Section 2-Native American Cultures.
Dimensions of Cultural Established methods for Analyzing Cultures.
Transcript of Dimensions of Cultural Established methods for Analyzing Cultures.
Dimensions of CulturalEstablished methods for Analyzing
Cultures
Hofstede’s Cultural Dimensions• Hofstede (1980) analyzed 117 000 questionnaires from IBM managers
in 40 different countries
• Hofstede identified 4 key dimensions of cultural variation:1. Individualism / collectivism2. Masculinity / Femininity3. Power / Distance4. Uncertainty / Avoidance
• In 1991 he examined a larger sample and included a 5th dimension5. Time Perspective scale AKA- Long Term / Short Term orientation
Reading- Hofstede’s Cultural Dimensions
Some examples of Hofstede’s analysis…In Egypt:• https://www.youtube.com/watch?v=tEduWvsts-w (4:18) ‘Hofstede’s 5
Dimensions’In U.A.E:• https://www.youtube.com/watch?v=OPIx6zyA0ZI (4:18) ‘Geert
Hofstede’In Canadian’ish’ example?• https://www.youtube.com/watch?v=u6ahLQWj_iE (1:48) ‘Week 13-
Cultural Dimensions’
The image above shows Hofstede's cultural dimension scores for Canada (as of July 2011). Retrived from http://www.geert-hofstede.com/hofstede_canada.shtml.
Fiske et al. (1998) simplified the analysis to 2 factors-
1. Individualism / Collectivism2. Power / Distance
Fiske concluded that:• Western European nations (UK, France) tend to egalitarian (based on
equality) and individualistic• Eastern European nations (Slovakia, Greece) are hierarchical &
individualistic• Asian nations are hierarchical & collectivist
Based on what you know of these places or people from these places do you agree with his conclusions?