Transportation Design from the Art Center College of Design, U.S. Worked for short tenure in General Motors, USA

1981 Started Designing & Making Automobile Accessories. 1992 Designed his own Gypsy 1993 Estd. DCD to offer design & prototype

B2B B2C • TATA Motors • General Motors • Ford • Renault • Maruti

• Fiat • Contessa • Jeep • Mahindra, etc.

About DC

Celebrities &

Industrialists

Focused on Foreign Business by COST BENEFIT advantage

PROMINENT in Custom Designed Automobile Market

Design work for AMV8 007 – Die Another Day

2007

Chevrolet Beat 6 Rolls- Royce for UK clients

> 2,000 cars

AM

BIE

RO

D

DC : S { Similar to Ferrari

Or Lamborghini

Futuristic CAR for

Hollywood celebrity

4

Challenges For

DCD

1 TATA Nano

• Industry - flipped upside down in next 5-10 years

• Pressure on world’s biggest carmakers

• Large car makers are looking @ POTENTIAL Indian market

2 New Entrants

• Luxury car market TRIPLED during 2002-07

• 26% growth in India – Luxury Market in 2007

• Porsche , Audi, BMW, Ferrari into INDIAN market

3 Safety Norms

• DC says, “we use max OEM components”

• Testing would increase the costs

• Pressure to adjust to safety standards

4 Diversification

• TV’s, Refrigerators, office interiors & Furniture

• First Automotive Design School

• Will these dilute DCD ?

Future is customizing

Spending on lifestyle INCREASES

DCD

Can Sustain