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Digtial Winners 2013: Rolv erik ryssdal
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Riding the Tiger Disruption and innovation in media Rolv Erik Ryssdal, CEO Schibsted Media Group Digital Winners, Oslo 8 November 2013
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Transcript of Digtial Winners 2013: Rolv erik ryssdal
Riding the Tiger Disruption and innovation in media
Rolv Erik Ryssdal, CEO Schibsted Media Group
Digital Winners, Oslo 8 November 2013
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Empowering people in their daily life
We aim to be the global number
1 in Online Classifieds
Seizing the digital growth
opportunity in core markets
Powerful brands and digital platforms
reaching ever more readers
Online Classifieds
Media Houses
New Online
Services
Customer
insights
Payment
services
Technology
platforms
Advanced
data analytics
Organization &
Competence
Our mission:
Disruption: The only constant we have seen in media for the last 15-20 years
Concert in 1990 Concert in 2010
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1998 Spun off FINN as a separate company
2000 VG Nett established as separate company
2008 Closed down print classifieds titles
in Spain, even if profitable
2010 VG Mobil established as separate company
1/1 2014 VG TV establishes as separate company
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We have a history of daring to disrupt ourselves
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Print readership decreases rapidly, but we are reaching more people than ever
Source: Forbruker & Media, TNS Gallup
Leading media house and advertiser’s choice
Reaching 55% of the Norwegian population
High quality offering in print, online, mobile and web-TV
#1-2 positions across all platforms
Focus on converting revenue
from print to digital
Example: VG daily weekday coverage
2013 1997
2.4m
1.4m
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Transforming print audience and revenue to online
Building world-class digital media
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Mobile and tablet Web TV Innovative reader involvement Digital subscriptions
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NIGHT MORNING LUNCH AFTERNOON EVENING
MO
BIL
E P
AG
EV
IEW
S
7
06.00
06.30
07.00
Traffic to VG Mobil ´jumps´ every 30 min in the morning as alarms go off
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Transforming print audience and revenue to online
Building world-class digital media
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Mobile and tablet Web TV Innovative reader involvement Digital subscriptions
Newsclips
Acquired entertainment
Talk shows
Crime shows
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Transforming print audience and revenue to online
Building world-class digital media
9
Mobile and tablet Web TV Innovative reader involvement Digital subscriptions
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Transforming print audience and revenue to online
Building world-class digital media
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Mobile and tablet Web TV Innovative reader involvement Digital subscriptions
Mobile growth in both mature and emerging markets
From: FINN.no in year 2000
To: FINN going «Mobile First» in 2012
Mobile share week 37 2012: 19 %
Mobile share week 41 2013: 41 %
Strong mobile growth is driving total traffic
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Pageviews - Mobile vs. Desktop
Total (403 M)
Mobile (218 M)
Desktop (172 M)
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Exciting partnership with Telenor!
One of the global leaders in Online
classifieds
Reaching around 100 million people
Early mover with 15 years of
experience
Roll out strategy based on proven
concepts and insights from key
European markets
One of the leading global telecom
providers
150 million mobile customers
Large player in emerging markets
Deep insight into mobile Internet
technology and usage
Long term industrial partner with
solid financial capacity
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Joint Ventures in South America and Asia, strong mobile focus:
+
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“The Internet is transforming almost
every element of the news
business”
“We will need to invent, which
means we will need to experiment.
Our touchstone will be readers,
understanding what they care
about” From Jeff Bezos´ Letter to Washington Post Employees
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Digital Transformation:
Completely new skills sets needed
Jeff Bezos Founder and CEO of Amazon.com
Owner of Washington Post
Global recruiting of new competence
Pricing Churn modelling Conversion Segmentation
Shared
technological
platforms
15
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“New Business Innovation”
OMNI
Strengthening a culture of constant innovation:
“Core Business Innovation”
OMNI
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