Dignity Foundation
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Genesis Institute of Business Management July 7 th , 2010 Dignity Foundation Dedicated to the cause of serving the elderly
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Dignity Foundation. Dedicated to the cause of serving the elderly. Two fold objective. Provide community services and life enriching benefits to the 50+ Lobby with the government to make elder friendly policies. Opportunities. Large universe, 8 lakh 50+ in Pune - PowerPoint PPT Presentation
Transcript of Dignity Foundation
Genesis Institute of Business Management
July 7th, 2010
Dignity Foundation
Dedicated to the cause of serving the elderly
Two fold objective
1. Provide community services and life enriching benefits to the 50+
2. Lobby with the government to make elder friendly policies
Opportunities
Large universe, 8 lakh 50+ in Pune
No concerted support from Government and very few NGOs work with elders.
Dignity Foundation is the only organisation which provides such a wide range of services and benefits
Very affordable. Less than Rs.50/- per month
Getting members, critical
Reach out to as many seniors with services– Become self sustaining
Advocacy– Need to represent seniors to be taken seriously
by the government
Approaches used
Dignity Donor Privilege Programme– Become a donor, enjoy benefits
Be a champion of social change– Join the cause, enjoy benefits
Dignity Donor Privilege Programme
A bouquet of 10+ services, benefits, opportunities for the 50+
Become a member, enjoy the benefits Also support the cause
1. Deals and Discounts Save over Rs 7000/-per year
Hospitals, Diagnostics, Medical shops
Spectacles, Hearing aid, Ortho aid
Gyms, fitness, yoga classes
Hotels, tours and travels
Discounts in over 75 outlets in Pune!
2. Avail Financial Benefits
Customized Banking Services ICICI Zero Balance Savings A/C Get a Credit card linked with F.D.
Special Group Medical Insurance Scheme
Entry upto 80 years20% lower premiumOffer deleted from the package
3. Free Professional Counsel
Legal advise Will making Financial advise Insurance advise Consumer Guidance Health Counselling
4. Enjoy Chai Masti
Stimulation, Music and Games enjoyed over tea every evening at the nearest DF Centre.
4 centres across the city!
5. Free subscription
Dignity Dialogue First magazine for the elderly Informative and entertaining 72 page Monthly magazine in
full colour English and Hindi edition A platform for you to voice
your thoughts
6. Earning Opportunities
Second careers Re-employment after
retirement Consulting, paid and
volunteering opportunities
www.dignitysecondcareers.org
The Second Career Website
7. 24x7 Helpline
Crisis counselling over the phone.
Rescue services for Elder Abuse.
Companionship to the Elderly.
Call 30439100 Service scaled down
to work hours now
8. Invites to Special Events
Dignity Film Festival
World Elders Day
Passionate Collections Meet
Passionate Collections
World Elders Day Awards
9. Volunteer with Dignity
Provide company to a lonely elder
Volunteer in marketing activities and Helpline
Get involved in advocacy issues
Special free Volunteer training workshops to get you geared
10. Call us for Information you can trust
Call us when you need important information you can trust
– General information– Medical & Medicines– Special products– Security information– Concessions
11. International Affiliation
Avail discounts when you travel to USA, Denmark, Canada, Netherlands, Italy
Support Us
Join our cause, enjoy the services and help us to build numbers… to do advocacy on your behalf
Enroll Now!
Rs 700/-per year (single)
Rs 1250/- per year (couple)
Results so far..
DDPP– Too many benefits to understand– Donor word confusing– No emotional connect
Champion social change
Become a champion of social change You are fortunate. Help others, Help the cause
Improve your quality of life by using the community services and life enriching benefits
Community Services
Elder Helpline Information service Legal and financial counselling Earning opportunities Loneliness mitigation Rescue services (elder abuse) Ration services Dementia Day Care Locality civic service Homes for the aged*
Life Enriching Benefits
Special invites to events: Film Festival, Passionate collections 5-20% discounts on medicine, diagnostic services, hospitals,
doctors, opticians, hearing aid, orthopedic aids 10-30% discounts on travel, lifestyle products Financial products: Debit/Credit card, zero balance account
from ICICI Fun evening at Chai Masti Discounts while traveling abroad
Results so far..
Social Change– Lukewarm response
Membership Challenges
Family values, joint family system, children staying at home diminishes need
‘Only people whose children don’t look after them, join such organisations. My kids are good and look after me’
Loss of face within larger family and society if there is a need to reach out- lots of closet abuse cases- even second careers
‘If I join, then everyone will think that my children don’t look after me well’
Dignity Foundation = Old Age home Too hi-fi. Only talk in English
Membership Challenges
Expect services from not-for-profit organisations free of cost - accusations of commercialization
Funds for creating awareness
Membership trends
Seniors over 65, retired from work who are in most need of the services on offer
Empty nesters single or with partner
Retired from regular employment
Primarily self-bought as of now
Mostly for one year versus 3/5 year membership
Membership drivers
Financial, health and emotional insecurity
for beneficiaries
Guilt and love for Gifters
Target Prospects
Beneficiaries ( Individual/couples)
Seniors who are 50+ ( especially 60/65+)
- who have immediate need of services on offer
- who foresee the need of such services
New Approach
Dignity Advantage
Being 50+ can mean different things to different people.
Many goals are achieved by then
Careers reach their high Children’s careers are on track Children are married Investments are made Most have bought a home According to Indian tradition, most duties are
fulfilled There is little left to do
On the contrary
It just takes a moment to shift that perspective and realise that…
Now is the time to look at yourself
A time to...
Feel free and shift focus from erstwhile responsibilities to… oneself
Sit back and relax, spend time with yourself Be with family Enjoy good health, heal oneself Work for one’s joy Discover oneself
A TIME TO… SHINE
What is ‘Time to Shine’?
It is looking at the brighter side of life at 50+ It is about enriching one’s life with the best of
opportunities It is about making the most of all the services
available It is about being optimistic about one’s life It is about looking forward to a bright future
New Approach
Dignity Advantage – Time to Shine
Key Benefits
Life enrichment benefits Dignity dialogue Special events Get more for your money through discounts Fun at Chai Masti Special offers from ICICI Bank Benefits while traveling abroad
Community services (open to non-members too) Helpline, professional counselling, second careers
Volunteering, Being part of advocacy efforts
Pitch according to the person
Talk and sell discounts (200 in Pune) for value conscious elders
Pitch it as ‘do something for yourself’ to the others who we can’t sell discounts (Armed forces, financially comfortable)
Pune Member profile
33% Maharashtrians 66% Non-Maharashtrians 90% one year membership
Pune: Age Profile
Age Profile
0
20
40
60
Age band
%
Female %
Male %
Female % 11 16 17 21 19 10 4 1 1
Male % 10 12 16 18 14 15 12 2 1
50-55 56-60 61-65 66-70 71-75 76-80 81-85 86-90 91-95
Modalities
Form fully filled 2 photographs (stamp size preferred) of self
and spouse in case of couple membership Cheque in the name of ‘Dignity Foundation’ Receipt will be sent by us with 80G
exemption Welcome kit will be sent from Bombay in 21
days
Tips
Parks, Walking paths, Housing societies, places of worship, laughter clubs, yoga classes, art of living classes, clubs/classes
Go with proper permission Closure takes more than one visit Same place, same time works Don’t bluff if you don’t know. Find out and call
him/her back.
Tips
Do what you promised Invite them to the office Be genuine
Areas
Area 1 (Team 2) Hadapsar, Fursungi, Magarpatta
Area 2 (Team 1) Viman nagar, Kalyani nagar, Mundhava
Area 3 (Team 8) Koregaon Park, Bund Garden, Yerawda
Area 4 (Team 3) Lulla nagar, Bibwewadi, Saras Baug
Area 5 (Team 9) Kondwa, NIBM road, Mohammadwadi
Area 6 (Team 6) Swargate, Satara road, Market Yard
Area 7 (Team 7) Wanavdi(Wanowarie), Fatima nagar, Ghorpadi
Area 8 (Team 4) Camp, Salisbury Park, Modi Colony, Shivaji Nagar
Area 9 (Team 5) Shankar Sheth, Guru Nanak nagar, Rasta Peth
Frequently asked questions
When was DF established?– 1995 by Dr. Sheilu Sreenivasan
When did DF come to Pune?- Opened its services in Jan 2010
What is the difference between DF and other SZ Associations
– We are run by professionals– We provide professional services
Where does DF get its funds?– Membership, Donations, Corporate sponsorship, Subscription to the magazine, Advertising on magazine
Frequently asked questions
What is ICICI Prudential’s Role?– ICICI Pru has provided the seed capital for Dignity
Advantage– They believe in Productive Ageing
How many members do you have?– 300+ and the list is growing
How many tie-ups do you have?– Close to 200 in Pune
Frequently asked questions
How many branches does DF have- Bombay, Bangalore, Kolkata, Chennai, Pune,
Goa (recent)
Credibility of the NGO- 15 years of publicly recognised work- Registered with the Charity Commision, Mumbai- 80G exemption available- AARP association
Frequently Asked Questions
How many staff in Pune?– 12 professionals
Where are the Chai Masti Centres in Pune– Sneh Paradise club house, Near MIT college,
Kothrud. 4-6pm, Mon-Fri– 3 more in the offing
Second Career Placements– 5 SZ placed so far
Frequently Asked Questions
Events done so far– Musical show by Usha Uthup and Sami sisters:
Jan 2010– 5 day Film Festival in April– World elders day celebration in October– Passionate Collection exhibition in Dec
Frequently asked questions
Info on shelterwww.dignitylifestyle.org Other Projects
– Dementia Day Care– Dignity on wheels– Ration to poor– Dignity civic service– Free Health camps– ID cards – Free computer Classes
Pune chapter
Savio villa78/4, Divya nagar,
Near Jambulkar chowk, WanawadiPune 411040, Phone: 30439190
[email protected] - 9850547121
• PPT – on the website notice board• Visit Dignity Foundation, Chai Masti Centre,
Dignity Foundation website• Meeting Tips• Authority letter• Formalities / forms• Other Services
Key Notes
• Rules• Marks / Weightage• Targets• Team leader for all communication
Key Notes
