PowerPoint Presentation

Himalayan Mineral WaterGroup 10Tarun , Vaibhav, Varun Mishra, Souhardya, Varun Gupta, alankrit, Mario, sumantValue Proposition Point of Difference for Himalaya

Himalaya uses true source pure water from the Himalayas, sourced from an aquifer 1200 feet below earths surface

Adding wellness and goodness of natural, organic materials to the body besides quenching thirsty

Campaign DynamicsStrategy Used : Digital only with focus on Social Media Marketing like Facebook, YouTube, Twitter because

78% of SECA and SECA1 in the age group of 25-44 years come online everyday

Age group 15-24 are the highest number of social media users and they are our customers of tomorrow

60% of social media users come from non-metros and these markets can be tappedCost incurred less as developing and maintaining a mobile app involves new investments Objective: Promoting Brand Awareness and Value Proposition

#HealthInPurity Campaign

#HealthInPurity Campaign ProcessVideo featuring Athletes/ Cricketers/ Travelers achieving their goal because of their superior heath and fitness levels

3 series video

Request ordinary people to share their story with #HealthInPurity across social media

Most shared and liked stories to be selected and attractive gifts for e.g. athletic shoes, travel gear up for grabs #HealthInPurity Campaign Shared Stories

32 year old investment banker and conquered Everest

#HealthInPurity

Social Media StatsThank you