Digitising fruit and vegetable production
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Digitising fruit and vegetable production
Transcript of Digitising fruit and vegetable production
Digitising fruit and vegetable
production
The forgotten USD $1.2 trillion industry*
“touch” · experience · trial & error KPIs · indices · forecasts
VS
How are production decisions made? Fruit production Any other industry, e.g Biscuits!
* https://www.technavio.com/report/global-food-global-fresh-food-market-2015-2019 http://www.businesswire.com/news/home/20170227005530/en/Fruits-Vegetables-Popular-Product-Offering-Global-Fresh
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The forgotten USD $1.2 trillion industry By making data-driven decisions
Why don’t they do it?
Growers can increase average ROI of each hectare by USD $3.500!
1. Monitoring soil and climate is expensive and complicated
We found that growers experience various problems implementing data-driven decision making:
Problem
2. Analysing huge amounts of data is difficult and unpractical
Problem
We integrate proprietary sensor data, imagery and record of farmer’s actions to analyse data holistically.
Our goal is to translate the best science into farmers’ actions.
Intelag brings data infrastructure and powerful prediction models to digitise the industry
Our solution
Wireless Sensors
Complete sensor redesign • Energy efficient • Uniformly calibrated • Flexible installation
Higher ROI • > 5x price reduction • More monitoring points • Better forecasts
We built our own micro-meteorological equipment to further increase growers’ ROI, as well as provide the most
service flexibility and data quality.
Wireless Sensors
Soil moisture and temperature — multiple levels
Solar radiation
Wind speed and direction
Electrical conductivity
Temperature and Relative
Humidity
open field orchards
FDR Soil Moisture
20 cm 40 cm 70 cm
100 cm
Micro-Climate Station Air Temperature
Relative Humidity Solar Radiation
Temperature and Relative Humidity
Main users
Micro-Climate Station Air Temperature Relative Humidity Solar Radiation
10 cm — Soil Moisture Temperature
30 cm — Soil Moisture Temperature
Main users high-density substrate systems
EС
Machine learning provides recommendations in real-time and allows us to perform advanced proprietary analysis
Yield forecasting
Risk models Benchmarking
varieties
Personalised Management
Indices
Improved agronomic coefficients
Advanced analytics
Current Markets and Business model
**Direct Sale Margin – 50-100% (depending on the product)
Lease for 1 year generates extra 25% interest
Annual fee of $360 for each Base Station (covers 5-30 ha)
Additional revenue from the suite of Management Tools
$4.07 billion* CAGR of 17.2%
Sensors
$2.9 billion* CAGR of 11.2%
* www.marketsandmarkets.com
Sell / Lease Hardware**
SaaS
Example Clients / R&D Hortifrut
Blueberries
3000 ha
AFE Juices Apples / Cherries
200 ha Anasac (R&D) Seeds / Alfalfa
$250mm Revenue
Competitive landscape Specialty crops
Commodity crops
Sensors Software analytics
Market intelligence
Yield forecasting will allows us to affect fruit supply chain and pricing, providing more than 10x improvement in market intelligence.
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We will help growers increase ROI by helping navigate market fluctuations
Team
Nikita Gulin, CEO Corporate Finance
Citi, Wellcome Trust
Sergio Cardenas, CTO Software Engineer SMEs, 2xFounder
Kirill Mostachev, Hardware Electronics Engineer
Urion - RF technologies
Adolfo Donoso, Agronomy Researcher U of Chile
INIA Chile
Todd Mauritz Head of Business
Development/Operations Mission, Dole
Alistair Nesbitt, PhD Weather and climate risk management for
the wine industry Climatewine Consulting
Kevin Rooney, PhD Data Science
PRA Health Services
Advisors
Financed by Reserch partners Recognised by
Development Timeline
1.5 years ago
Arduino prototypes and SW MVP sold
Pilots in Cherries, Apples, Blueberries
Hardware R&D Started
Today
Hardware Patent Filed
First Commercial Sensor Batch Shipped
3 Start Clients and Consultants Onboarded
4 ML Powered Unique KPIs Created
Satellite NDVI images integrated
1 R&D Project Started – pivot irrigation
Next 12 months Outsource Hardware production and logistics
Chief Operations Officer Hired
Software Team +3 / Data Team +1 / Financial Controller
3 More R&D projects set up in France, Netherlands, Chile
Regional Sales Offices (2 people each) in Spain, France, Peru, Argentina, Mexico
Bank Agreements for Hardware Leasing
Yield forecasting and Data-based Leasing Products
Become a Water Footprint Certification Provider
